ADVERTISING RATE CARD 2013

• THE UNIVERSITY OF WITWATERSRAND, THE UNIVERSITY OF PRETORIA AND THE TECHNIKON WITWATERSRAND HAVE THEIR ORIGIN IN THE SOUTH AFRICAN COLLEGE IN CAPE TOWN AND THE SCHOOL OF MINES WHICH WAS ESTABLISHED IN KIMBERLEY IN 1895.IN 1894, THE GOVERNMENT OF THE CAPE COLONY DECIDED THAT THEIR STUDENTS HAD TO - AFTER YEARS OF PRELIMINARY TECHNICAL INSTRUCTION AT THE SOUTH AFRICAN COLLEGE - UNDERGO A ONE-YEAR TECHNICAL INSTRUCTIONS SYLLABUS AT THE KIMBERLEY SCHOOL OF MINES AND A FINAL, FOURTH YEAR IN JOHANNESBURG.

• IN 1903, THE KIMBERLEY SCHOOL OF MINES BECAME THE TRANSVAAL TECHNICAL INSTITUTE, CHANGED TO THE TRANSVAAL UNIVERSITY COLLEGE IN 1906 AND THEN, IN 1916, BRANCHED OFF INTO THE SOUTH AFRICAN SCHOOL OF MINES AND TECHNOLOGY AS WELL AS THE TRANSVAAL UNIVERSITY COLLEGE. THE SOUTH AFRICAN SCHOOL OF MINES AND TECHNOLOGY CHANGED ITS NAME TO THE UNIVERSITY COLLEGE JOHANNESBURG IN 1920, WHICH EVENTUALLY BECAME THE TECHNIKON WITWATERSRAND IN 1979.

• THE TRANSVAAL UNIVERSITY COLLEGE IN THE MEANTIME BECAME THE UNIVERSITY OF PRETORIA IN 1930.

• IN 2005, THE RANDSE AFRIKAANSE UNIVERSITEIT (RAU) WAS MERGED WITH THE TECHNIKON WITWATERSRAND (TWR) TO FORM THE NOW POPULARLY WELL KNOWN UNIVERSITY OF JOHANNESBURG (UJ).

• FORMERLY KNOWN AS RAU RADIO, THE STATION OBTAINED A 4 YEAR COMMUNITY BROADCASTING LICENSE IN FEBRUARY 2004 ON THE FREQUENCY 95.4

• SINCE INCEPTION, UJFM 95.4 HAS TRANSFORMED THE ON-AIR PROGRAMMING STYLE AND CONTENT FROM A PREVIOUSLY ROCK BACKGROUND TO ONE MORE REFLECTIVE OF THE UJ STUDENT MARKET AND INCORPORATES AN ECLECTIC MIX OF URBAN CONTEMPORARY MUSIC AND TALK THAT CONTAINS TOPICAL ISSUES THAT IS PERTINENT TO A PRIMARY TARGET MARKET.

• THE STATION RELAUNCHED A NEW BRAND IN SEPTEMBER 2010 AND WENT ONTO BE VOTED THE 3RD MOST LISTENED TO STATION IN JOHANNESBURG THAT YEAR, AS VOTED FOR IN THE BEST OF JO’BURG RADIO CATEGORY.

• UJFM 95.4 FIRMLY ENTRENCHES ITSELF AMONGST THE 4 CAMPUSES OF UJ, THE VOICE OF UJFM 95.4 STRIVES TO SERVE AS A PLATFORM FOR HEALTHY ENGAGEMENT AMONGST THE COMMUNITY.

• BROADCASTING OVER A 60KM RADIUS FROM THE CAMPUS, THE STATION EMPLOYS REGISTERED STUDENTS AS WELL AS KEEN EXTERNAL PRESENTERS. THE STATION AIMS TO ALLOW THE UJ COMMUNITY TO LEARN HOW TO OPERATE WITHIN A COMMERCIAL RADIO ENVIRONMENT BY PROVIDING A TRAINING PLATFORM FOR THOSE WHO LACK THE SKILLS AND QUALIFICATIONS BUT WHO HAVE THE PASSION FOR RADIO BURNING WITHIN.

LISTENERSHIP FIGURES

Jan-Mar Apr-Jun Jul-Sept Oct-Dec0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

RAMS 2010-2012

2010 2011 2012Jan-Mar Apr-Jun Jul-Sept0

5,000

10,000

15,000

20,000

25,000

2013

2013

LISTENERSHIP – MARKET SHARE & DEMOGRAPHICS

• THE UJFM 95.4 MARKET SHARE CAN BE DIVIDED INTO OUR PRIMARY TARGET MARKET OF 16 – 26 YEAR OLD STUDENTS OF BLACK ORIGIN WHO FALL WITHIN THE LSM BRACKET 1-4

• OUR EXTENDED PRIMARY TARGET MARKET CAN BE DEFINED AS FORMER STUDENTS WHO ARE NOW ENTERING THE CORPORATE ENVIRONMENT AFTER GRADUATING AND CAN MOST LIKELY BE CLASSED UNDER THE LSM 5-7 BRACKET WHO CONSIST OF INDIVIDUALS BETWEEN THE AGES OF 26-32 YEAR OLDS.

• THE UJFM 95.4 LISTENER CAN BE DESCRIBED AS CONFIDENT, EDGY AND FASHIONABLE AND AS YOUNGSTERS WHO KNOW WHAT THEY WANT, ARE LOYAL TO THE BRANDS THEY CHOOSE AND WHO ARE AMBITIOUS AND TREND CONSCIOUS.

• THEIR PREFERRED MUSIC CHOICES INCLUDE HOUSE, HIP-HOP, R&B & DUB-STEP.

• JUDGING BY THE IN-HOUSE RESEARCH WE HAVE DONE OVER THE YEARS, THE REASON STUDENTS CHOOSE UJFM 95.4 IS BECAUSE THEY CAN RELATE TO THE BRAND, OUR MUSIC ROCKS AND OUR FOCUS IS STUDENT RELATED ISSUES AND OUR CONTENT IS ALWAYS FRESH, RELEVANT & TO THE POINT.

ADVERTISING RATES

MONDAY - FRIDAYTIMES SHOWS PER SPOT

00:00-06:00 Graveyard Added Value06:00-09:00 Continental

BreakfastR 275,00

09:00-12:00 Urban Brunch R 175,0012:00-15:00 Mid-Day Lunch R 200,0015:00-18:00 UJFM Drive R 275,0018:00-21:00 Student Shows R 175,0021:00-00:00 Specialized Music R 75,00

TIMES SHOWS PER SPOT00:00-07:00 Graveyard Added Value07:00-10:00 The Sound of

Weekend Breakfast

R 200,00

10:00-13:00 Lifestyle Shows R 175,0013:00-16:00 Top 40/ Student

ShowR 275,00

16:00-19:00 Jazz & Reggae R 175,0019:00-21:00 Club Show R 175,0021:00-00:00 Specialized Music R 75,00

SATURDAY & SUNDAY

N.B! All prices are excluding VAT @14% Prices are subject to change. All Billboard prices include a free 30 second advertisement per Billboard

BILLBOARDS & SPONSORSHIP RATES

TIMES SHOWS PER SPOT00:00-06:00 Graveyard Added Value06:00-09:00 Continental

BreakfastR 950,00

09:00-12:00 Urban Brunch R 620,0012:00-15:00 Mid-Day Lunch R 700,0015:00-18:00 UJFM Drive R 950,0018:00-21:00 Student Shows R 620,0021:00-00:00 Specialized Music R 450,00

MONDAY - FRIDAY SATURDAY & SUNDAYTIMES SHOWS PER SPOT

00:00-07:00 Graveyard Added Value07:00-10:00 The Sound of

Weekend Breakfast

R 525,00

10:00-13:00 Lifestyle Shows R 620,0013:00-16:00 Top 40/ Student

ShowR 700,00

16:00-19:00 Jazz & Reggae R 620,0019:00-21:00 Club Show R 525,0021:00-00:00 Specialized Music R 350,00

N.B! All prices are excluding VAT @14% Prices are subject to change. All Billboard prices include a free 30 second advertisement per Billboard

ADVERTISING PACKAGES 2013

Package 17 days Advertising Package

Includes25 adverts in 1 week 3 adverts per day at R 375.00 per advertAdded Value : 1 free add per day to the value of R 2,625.00 Total Cost (excl VAT) = R 9, 375.00

Package 22 week Advertising Package

Includes50 adverts in 2 weeks 3 adverts per day at R 350.00 per advertAdded Value : 1 free add per day to the value of R 4,900.00Total Cost (excl VAT) = R 17,500.00

Package 34 week Advertising Package

Includes100 adverts in 4 weeks 25 adverts per week3 adverts per day at R 275.00 per advertAdded Value : 1 free add per day to the value of R 7,700.00Total Cost (excl VAT) = R 27, 500.00

BUSINESS PACKAGEBUSINESS PACKAGE

The business package is a limited offer to your company to advertise on UJFM at a reduced price for a period of 3 months with an option to renew the contract for a period of 6 months. (This option is only valid within the initial 3 month period)Includes45 adverts a monthPre-produced advertThe option to run a competition per month

Cost ImplicationsR11, 250.00 per monthR33, 750 for a total of 3 monthsTotal (incl VAT) = R 38,475.00

SavingPre-produced ad at the value of R 1250.00Competition rate to the value of R 850.00Cost of advert per spot R 250.00

HOLIDAY PACKAGEHOLIDAY PACKAGE

The exam & holiday package is a limited offer to your company to advertise on UJFM at a reduced price. The package is for a period of 2 weeks during the month of June, July, November & December 2013Includes28 adverts for 2 weeksThe option to run a competition during the 2 weeks

Cost ImplicationsR 7,700.00 for 2 weeksTotal (Incl VAT) R 8,778.00

SavingsCompetition rate to the value of R 850.00Cost of advert per spot R 275.00

TERMS & CONDITIONS• THESE RATES ARE APPLICABLE FROM 01 JULY 2013

• A DEPOSIT OF 50% IS REQUIRED BEFORE COMMENCEMENT OF AD FLIGHTING

• IF MATERIAL DOES NOT REACH US 1 WEEK PRIOR TO BROADCASTING IT CANNOT BE ACCEPTED.

• THE ABOVE RATES ARE FOR 30 SECOND COMMERCIALS.

• THE RECORDED COMMERCIALS ARE REQUIRED IN MP3 (PREFERRED) , CD OR SCRIPTS (LIVE READS)

• FULL PRODUCTION OF A STANDARD 30 SECOND ADVERT IS R1250.00

• RUNNING COMPETITIONS HAVE A BASIC RUNNING FEE OF R850.00

• ALL INTERVIEWS ARE AT A FLAT RATE OF R1300.00 FOR 15 MINUTES

• BILLBOARD COST INCLUDE A FREE 30 SECOND ADVERTISEMENT

• BANNERS ON THE UJFM WEBSITE ARE AT A FIXED RATE OF R 350.00 PER DAY FOR A STANDARD SIZE OF 637X309

• RATES EXCLUDE VAT @ 14%