ASPA Advertising Rate Card

2014 OFFICIAL ADVERTISING OPPORTUNITIES

Turn motivated readers into powerful buyersDeliver your advertising message year-round in

ASPA’s six powerful and official print and digital

publications that connect you to key decision-

makers in the public service industry.

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About ASPASince 1939, ASPA has been the nation’s most respected society representing all forums in the public-service arena. Our membership includes approximately 8,500 government and nonprofit administrators, scholars, educators and students.

ASPA, the largest and most prominent professional association in public administration, advances the art, science, teaching and practice of public and nonprofit administration through its programs and services and fosters core public service values including:▼ accountability and performance▼ professionalism▼ social equity▼ ethics at the local, national and international levels

ASPA seeks to improve public service by helping members acquire the knowledge, technical skills and resources necessary to be excellent public servants.

ASPA’s missionAdvances the art, science, teaching and practice of public and nonprofit administration.

Promotes the value of joining and elevating the public service profession.

Builds bridges among all who pursue good governance at home and internationally.

Provides networking and professional development opportunities to those committed to public service values.

Achieves innovative solutions to the challenges of governance.

Welcome,ASPA is pleased to partner again with Ascend Integrated Media for 2014. Ascend will continue to be your advertising media representative for our many print and digital products described in this rate card.

You can expect only excellent customer service from your Ascend media sales professional, Tim McCormack. He is here to answer your questions and offer you recommendations about how to design a cost-effective advertising buy that most efficiently connects you to our more than 10,000 members and stakeholders.

2014 will be an especially exciting year as ASPA celebrates its 75th anniversary. We hope you will be a part of our celebration through your advertising.

Education Supplement

PA Times Audience and distribution

ASPA’s flagship newspaper is mailed to 8,500 ASPA members (government and nonprofit administrators, scholars, educators and students) five times per year, including three special issues:

PA Times readers buy:▼ Conference and educational program

registrations▼ Industry publications, journals and books▼ Continuing education, MPA, MPP, nonprofit

management and other degree and certificate programs

▼ Educational webinar registration▼ Professional association memberships▼ Business consulting services▼ Computer hardware and software▼ Life/health insurance▼ Auto insurance▼ And more!

ContentPA TIMES focuses on the issues that face public managers today, highlights best practices in the field and updates members on how ASPA plays a role in the support of the public sector. ASPA’s state-based chapters and 28 sections highlight their innovative programs and publications in PA TIMES as well. ASPA members can access the most recent issue of the newspaper online as well as back issues.

▼PA TIMES International Supplement (January/February/March 2014 issue) ▼PA TIMES Public Service Supplement (April/May/June 2014 issue)▼PA TIMES Education Supplement (October 2014 issue)

International Supplement

Public Service Supplement

Editorial calendar and deadlinesJanuary/February/March: Intergovernmental Relations: Rationalizing the Federal System in the US and Abroad

International Supplement: Federalism or Decentralization: Building Global Cities

Issue is distributed at the 2013 ASPA Annual Conference

Space reservation: Jan. 13, 2014Materials due: Jan. 20, 2014

April/May/June: Strengthening the Public Service Workforce

Public Service Supplement: Professionals Under 40 profiles; highlight of Public Service Recognition WeekIssue includes ASPA Annual Conference Coverage

Space reservation: Mar. 31, 2014Materials due: Apr. 7, 2014

July/August/September: Innovative Budgeting: Funding 21st Century Public Goods & Services

Space reservation: July 7, 2014 Materials due: July 14, 2014

October: Technology & Training: Creating a 21st Century Public Sector

Education Supplement: Building a New Generation of Leaders

Space reservation: Sept. 2, 2014 Materials due: Sept. 8, 2014

November/December: Smaller Government: Better Government?

Space reservation: Nov. 3, 2014 Materials due: Nov. 10, 2014

40% of readers hold onto their copy for more than a month.

40% of readers pass their issue along to one to 25 colleagues.

Source: PA TIMES reader survey

Need more information? Contact Tim McCormack, media sales representative, today at 913-344-1367 or [email protected] to reserve your preferred placement.

*All PA TIMES Supplements are four-color throughout the publication. Only four-color ad positions are available.

All rates are net. Cancellations are nonrefundable.

Ad creation is available for an additional cost at the advertiser’s request.

Stand out with cover positionsCover PositionsHalf-page Back Cover, $1,250*; Inside Back Cover, $1,250*

Classified Advertising Section$0.99/word, no display advertisements. Optional addition of border and/or logo for $10 each.

Advertising informationRates are for black/white advertisements.Four-color = $300 additionalPremium page placement (pages 3,5,7,9) = $100 additional

Size Dimensions One-time Three-run Five-run (width x height) Standard optionsFull Page 10-1/3" x 11" $1,050 $945 $8501/2 Page 10-1/3" x 5-1/2" $660 $595 $535 or 5" x 11" 1/4 Page 5" x 5-1/2" $440 $396 $3561/8 page 5" x 3" $220 $198 $178 Premium options* (rates are for four-color advertisements)Half-Page Back Cover 10-1/3" x 5-1/2" $1,250 $1,125 $1,013Inside Back Cover 10-1/3" x 11" $1,250 $1,125 $1,013 *Rates are for four-color advertisements Specialty optionsClassified Advertising Section Display Ad $0.99 $10 border and/or logo

Receive a 10% discount for placing your advertising in two of the following: 2014 International Supplement, 2014 Public Service Supplement or 2014 Education Supplement!

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PA Times Online Audience and distribution

Reaches the ASPA membership and website visitors

Content

The web-based version of PA TIMES, ASPA’s flagship newspaper, highlights the latest news taking place in public administration. Experts serve as columnists discussing current and contemporary issues in the public sector.

Deadlines

Deadlines are ongoing. Contact your media sales representative for details.

Advertising information

Rectangle Ad, 1st Position300 x 250 $500 per month

Rectangle Ad, 2nd Position300 x 250 $425 per month

The Bridge eNewsletterAudience and distribution

Distributed twice a month to more than 10,000 ASPA members and friends of ASPA.

Your sponsorship ad runs at the top of the issue.

Content

Keeps members abreast of what is happening at ASPA and informed about key issues, theories and publishing as well as presenting opportunities in the field.

Deadlines


Sponsorship includes:• An ad at the top of the issue• Small logo• 40 words • Live link$750 per issue


Need more information? Contact Tim McCormack, media sales

representative, today at 913-344-1367 or [email protected] to

reserve your preferred placement.

Connect with your audiences online with these two widely read products.

ASPA online advertising opportunities

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Rectangle Ad

Sponsorship Ad

GovManagement Daily eNewsletter Audience and distribution

Delivered every business day to more than 9,000 ASPA members and subscribers interested in public administration.

Content

Topics covered by GovManagement Daily include leadership and innovation, public-workforce issues, public services, financial management and public pensions, public education, technology in government, energy and environment and regulatory affairs — all with an eye to their impact on and relevance to public managers.

Deadlines



ASPA Website Audience and distribution

The ASPA website averages 69,000 visits per month, by both members and nonmembers.

Content

The ASPA website is a great way to make your product or program known to ASPA members and non-members alike. This website is the hub for key information for public service professionals and students. From headline news, blogs, discussion forums, membership details, career opportunities, to events – the ASPA website is a prime spot to keep your message top-of-mind for public service professionals.

Deadlines



Receive a 1% discount for each added week, up to a maximum of 40% off. Ads do not have to run consecutively.

Ads are switched out monthly.Leaderboard Banner 985 x 90Rotates among three advertisers, includes ROS$2,750 (entire site)/month

Vertical Skyscraper200 x 600Rotates among three advertisers, includes ROS$2,200 (entire site)/month

Bottom Centered Horizontal Banner 468 x 60Rotates among three advertisers, includes ROS

$1,500 (entire site)/month

Discounted multimonth packages and web/print packages are available.

Note: Ads must be web-ready, as they will be posted as is.

Trailer Banner Ad

Road Block Ad

Leaderboard Ad728 x 90 Limited to one advertiser per week$500 per week

Road Block Ad300 x 250 Limited to one advertiser per week$375 per week

Trailer Banner Ad728 x 90 Limited to one advertiser per week$300 per week

Text Banner Ad100 x 100 logo and up to 50 words Limited to one advertiser per week$350 per week

ASPA online advertising opportunities

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Leaderboard Ad

Text Banner Ad

6All rates are net. Cancellations are nonrefundable.

Audience and distribution

Available to 1,200 conference attendees, the Annual Conference Program has a shelf life of at least one year as attendees and their colleagues use the program to reference presentations at the conference. The 2014 Annual Conference is March 14-18 at the Mayflower Renaissance in Washington, DC.

Content

The Conference Program includes session dates, times and descriptions, information about the Exhibit Hall, as well as details about presenters, best-practice workshops and special events. In addition to helping attendees plan their schedule at the ASPA 2014 Annual Conference, the program includes hotel floor plans of meeting rooms, general information and listing of conference sponsors.

Deadlines

Space reservation due: Dec. 12, 2014 Materials due: Jan. 8, 2014

Drive conference traffic with premium placementCover PositionsBack Cover $1,990 (exhibitors) $2,250 (nonexhibitors)Inside Front Cover $1,670 (exhibitors) $1,930 (nonexhibitors)Inside Back Cover $1,670 (exhibitors) $1,930 (nonexhibitors)

Advertising informationRates are for four-color advertisements.Size Dimensions Exhibitor Nonexhibitor Standard optionsFull Page $1,450 $1,600 1/2 Page $975 $1,075 1/4 Page $775 $875 1/8 page $650 $750 Premium optionsBack Cover $1,990 $2,250 Inside Front Cover $1,670 $1,930Inside Back Cover $1,670 $1,930

Increase your exposure by advertising in the

most-used media platform

at the ASPA Annual Conference!

ASPA 2014 Annual Conference Program

Need more information?

Contact Tim McCormack, media sales representative, today at 913-344-1367 or

[email protected] to reserve your preferred placement.

*Trim size of the Annual Conference Program is to be determined. Contact your media sales representative for more information.

Mechanical SpecificationsMaterials required for print products• PDF/X-1afilesarerequiredforallads.Viewspecificationsatwww.swop.orgorhttp://www.adobe.com/designcenter/acrobat/articles/acr6pdfx.html.

• Fontsmustbeoutlinedorembedded.• AllcolorsshouldbeconvertedtoCMYK(exceptblacktext).

• Cropmarksandcolorbarsshouldbeoutsideprintablearea(12-pointoffset).

•OnlyoneadperPDFdocument.(Submitfull-pagespreadsassingle-pagefiles,indicatingright-handpage[RHP]andleft-handpage[LHP]infilenames.)

Document setup•UseQuarkXPress,AdobeInDesignorPublisherforadlayouts.ForinformationoncreatingaPDF/X-1a,visitwww.adobe.com.

• Photoshop:300dpiCMYKorgrayscale,600dpiminimumbitmap,flattenedlayers,TIForEPSformat,binaryencoding(noJPGandnoextrachannels).

• Illustrator:Outlineallfonts,flattentransparencies,embedallelements(nolinks).

• AllfontsshouldbeType1orOpenType(MultipleMasterFontsarestronglydiscouraged).

• AllcolorsmustbeCMYK(exceptblacktext);noPMS/Pantonecolors.

• Inkdensityisnottoexceed300%.• Blacktext12pointsorsmallershouldbeblackonly.(C=0%,M=0%,Y=0%,K=100%).

• Reversedtextmustbeaminimumof10points.

Product logos• LogosforTheBridgeshouldbesubmittedat300dpiataminimumsizeof2-1/4"x1"inTIF,JPGorEPSformat(vectorEPSpreferred).

Unacceptable file types•MicrosoftWord,Excel,PowerPoint,AdobePagemakerorFreehandfileswillnotbeaccepted.Ifyouneedassistancewithyouradcreation,contactyourAscendIntegratedMediasalesrepresentative.

Proofs•Contractproofsarerecommendedforallads.Acontractproofprintedat100%withregistrationmarksandcolorbarscanbeusedforcoloraccuracy,ifSWOP-approved.Viewspecificationsonlineatwww.swop.org.

Specifications for eBlasts• Leaderboard,roadblock,trailerbanner,fullbanner,tophalfbanner,topbuttonandrectangleadsmustbeinGIForJPGformatat72dpi,RGBandsubmittedatactualsize.(SWFfilesarenotaccepted).

• URLmustbesubmittedalongwithcreativematerialbyemailorinaWorddocument.BoththeadandtheURLforlinkingaresubjecttotheapprovaloftheassociation.

• Themaximumadfilesizeis70kb–100kb.

• Allthird-partyvendor-suppliedtagsaresubjecttoapprovalandmustbeaccompaniedbyactualGIForJPGimage(s)anddestinationURL.Inaddition,tagsneedtobedistinctforemailorsiteusage.

Important notes•AlladvertisingissubjecttoASPAapproval.

• Paymentonadspaceisdueatspacedeadline.Allpricesarenet.

• Allsignedagreementsarefirm.Cancellationsarenonrefundable.

•Noagencycommissionorcashdiscountsaccepted.

PA TimesAd sizes and dimensions (width x height)

Publication size: 11-3/8" x 11-7/8" (finished size)

Newspaper ads do not bleed.

Newspapers do not take a final bindery trim.

2014 Conference ProgramAd sizes and dimensions (width x height)

Publication size:width" x height" (finished size)

All ads for Conf. Program are four-color.

Bottom Centered Horizontal Banner Ad

468 x 60 pixels

Vertical Skyscraper120 x 600 pixels

Leaderboard Banner985 x 90 pixels

ASPA Website

eMedia

Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication Although every effort is made to preserve advertising materials in their original condition, the publisher is not responsible for lost or damaged advertising materials after publication.

Coversand Full Page10-1/3" x 11"

1/2 PageHorizontal10-1/3" x 5-1/2"

1/4 Page5" x 5-1/2"

1/2 PageVertical5" x 11"

1/8 Page5" x 3"

Coversand Full Page

1/2 PageHorizontal

1/2 PageVertical

1/4 Page

Sponsorship AdCompany logo and 40

word description

The Bridge

Leaderboard Ad728 x 90 pixels

Road Block Ad300 x 250 pixels

Trailer Banner Ad728 x 90 pixels

GovManagement Daily

Rectangle Ad,1st Position

300 x 250 pixels

Rectangle Ad,2nd Position

300 x 250 pixels

PA Times Online

Submitting digital filesAlldigitalfilesshouldbebetween72-150dpi.Foradditionaldetailscontactthedesignatedproductrepresentativelistedbelowtoarrangeadsubmission.Submitting required proofsAdmaterialsforeachproductmaybeemailedtothecontactlistedbelow.Contacttherepresentativelistedbelowforyourappropriateproducttoarrangesubmittingadfilesand/oradsubmissioninquiries.PA Times (Print):Mailproofsto:AscendIntegratedMediaAttn:ASPA–PATimes20147015CollegeBlvd.,Suite600OverlandPark,KS66211913-469-11102013 Conference Program Book (Print):Mailproofsto:AscendIntegratedMediaAttn:ASPA–ConferenceProgramBook20147015CollegeBlvd.,Suite600OverlandPark,KS66211913-469-1110ASPA Website:Mailproofsto:AscendIntegratedMediaAttn:ASPA–Website20147015CollegeBlvd.,Suite600OverlandPark,KS66211913-469-1110PA Times (Electronic Version):Mailproofsto:AscendIntegratedMediaAttn:ASPA–PATimes(Electronic)20147015CollegeBlvd.,Suite600OverlandPark,KS66211913-469-1110The Bridge:Mailproofsto:AscendIntegratedMediaAttn:ASPA–TheBridge20147015CollegeBlvd.,Suite600OverlandPark,KS66211913-469-1110GovManagement Daily:JohnMartinEditor&Publisher,[email protected]

Ad creation is available for an additional cost at the advertiser’s request.

Please remit payments to: AscendIntegratedMediaLLCP.O.Box870939,KansasCity,MO64187-0939

Text Banner Ad100 x 100 pixels

*Trim size of the Annual Conference Program is to be determined. Contact your media sales representative for more information.


ASCEND INTEGRATED MEDIA ADVERTISING AGREEMENTSubject to acceptance by Ascend Integrated Media LLC

All advertising subject to ASPA approval.

AMERICAN SOCIETY FOR PUBLIC ADMINISTRATION 2014Please fill out this form to place an order and TO BE INVOICED according to the Terms below:

Advertiser: Agency (if applicable):

Billing Information: ❑ Agency ❑ Advertiser Contact Name:

Billing Address: City, State, Zip:

Phone: Fax: E-mail:

PA TIMES 2014

Please write your initials next to selected ad sizes. Total Amount: $

PA TIMES ONLINE 2014

THE BRIDGE eNEWSLETTER 2014

GOVMANAGEMENT eNEWSLETTER 2014

ASPA Website 2014

Sales ContactTim McCormack913-344-1367 • Fax: 913-344-1417 [email protected]

Please remit payments to:Ascend Integrated Media LLCAttn: ASPA 2013 P.O. Box 870939Kansas City, MO 64187-0939

Sign and return to:Tim McCormackFax: 913-344-1417 [email protected]

Rectangle Ad, 1st position _______$500

Rectangle Ad, 2nd position _______$425

Sponsorship _______$750

Leaderboard Ad _______$500 per week

Road Block Ad _______$375 per week

Trailer Banner Ad _______$300 per week

Text Banner Ad _______$350 per week

Leaderboard Banner _______$2,780 (entire site)/month985 x 90 Rotates among three advertisers, includes ROS

Vertical Skyscraper _______$2,200 (entire site)/month 120 x 600 Rotates among three advertisers, includes ROS

Bottom Centered _______$1,500 (entire site)/monthHorizontal Banner Rotates among three advertisers, 468 x 60 includes ROS

Size One-time Three-run Five-run

Full Page ___$1,050 ___$945 ___$850

1/2 Page ___$660 ___$595 ___$535

1/4 Page ___$440 ___$396 ___$356

1/8 page ___$220 ___$198 ___$178

Premium options (includes four-color)

Half-Page Back Cover ___$1,250 ___$1,125 ___$1,013

Inside Back Cover ___$1,250 ___$1,125 ___$1,013

Specialty options

Classified Advertising ___$0.99 ___$10 border and/or logo Section Display Ad

ANNUAL CONFERENCE PROGRAM 2014

Size Exhibitor Nonexhibitor Standard options

Full Page ___$1,450 ___$1,600

1/2 Page ___$975 ___$1,075

1/4 Page ___$775 ___$875

Premium options

Back Cover ___$1,990 ___$2,250

Inside Front Cover ___$1,670 ___$1,930

Inside Back Cover ___$1,670 ___$1,930

Four-color = $300 additional Premium page placement (pages 3,5,7,9) = $100 additional

All ad positions in Conference Program are four-color

Need more information?

Contact Tim McCormack, media sales representative, today at 913-344-1367 or

[email protected] to reserve your preferred placement.

TO PAY BY CREDIT CARD, please contact your sales representative by phone or e-mail. Credit card payment is quick, easy and secure.

Ascend Integrated Media LLC • 7015 College Blvd., Suite 600 • Overland Park, KS 66211

I have read and agree to the terms as set forth on this document.

Authorized Advertiser/Agency Signature & Title PO# (if necessary)

Terms• Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A signed

copy of this agreement is binding. • Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable.• All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late

fee will be charged for materials received after the materials deadline.

• Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement.

Documents

ASPA Advertising Rate Card