GENERAL ADVERTISING RATE CARD 2016 - WSJ. Media Kit

GENERAL ADVERTISINGRATE CARD 2016

Issue #82 Effective January 4, 2016

2016 | GENERAL ADVERTISING RATE CARD | 2

TABLE OF CONTENTS

Circulation 3

Global Non-Publishing Dates 4

GLOBAL / US / AMERICASThe Global Journal Overview 5

Global Edition Rates 6

National Edition Rates 9

Eastern Edition Rates 11

Central Edition Rates 12

Western Edition Rates 13

Regional Advertising 14

Americas / Asia / Europe Overview 15

The Wall Street Journal Americas 16

The Asia Edition Rates 17

The Europe Edition Rates 19

MATERIAL SPECIFICATIONSMaterial Specifications 21

Contract Printing 29

Terms and Conditions 30

Worldwide Advertising Sales Offices 31

For more information, visit our Advertising Sales Web site at wsjmediakit.com


PRINT CIRCULATION

THE GLOBAL EDITION OF THE WALL STREET JOURNAL*: 1,437,863

THE WALL STREET JOURNAL U.S.: 1,321,827

THE ASIA EDITION OF THE WALL STREET JOURNAL: 61,024

THE EUROPE EDITION OF THE WALL STREET JOURNAL: 55,012

* Includes The Wall Street Journal, the Asia Edition of The Wall Street Journal and the Europe Edition of The Wall Street Journal. Sources: June 2015 AAM Quarterly Data Report (U.S.); Internal Records (Europe and Asia)


GLOBAL NON-PUBLISHING DATES

The Wall Street Journal is published Monday to Saturday, except on the days listed below.

THE WALL STREET JOURNAL | NON-PUBLISHING DAYSJanuary 1 New Year’s Day

January 18 Martin Luther King Day

February 15 Presidents’ Day

May 30 Memorial Day

July 4 Independence Day

September 5 Labor Day

November 24 Thanksgiving Day

December 26 Christmas Day observed

The Asia edition of The Wall Street Journal and the Europe edition of The Wall Street Journal are published Monday to Friday, except on the days listed below.

THE ASIA EDITION OF THE WALL STREET JOURNAL | NON-PUBLISHING DAYSJanuary 1 New Year’s Day

February 8 1st day of Lunar New Year

February 9 2nd day of Lunar New Year

March 25 Good Friday


THE EUROPE EDITION OF THE WALL STREET JOURNAL | NON-PUBLISHING DAYSJanuary 1 New Year’s Day

March 25 Good Friday

March 28 Easter Monday

May 2 May Day/Early May Bank Holiday

May 25 UK Spring Bank Holiday


December 27 Boxing Day observed


THE GLOBAL EDITIONGLOBAL IMPACT. THINK WSJ.With a global audience of 6.1 million, WSJ is the world’s leading business publication. Comprising The Wall Street Journal, the Asia Edition of The Wall Street Journal and the Europe Edition of The Wall Street Journal, the Global Edition is by far the best way for marketers to reach the world’s business leaders, active investors and affluent consumers.

Each publication is strong in its own right; the numbers speak for themselves. Combined, the Global Edition is a uniquely powerful, cost-effective and convenient vehicle to reach the world’s most influential audience.

Let the power of WSJ deliver global results. Anytime. Anywhere.

Sources: 2015 Ipsos Affluent Survey, HHI $100,000+; 2015 Ipsos Affluent Europe Study; 2015 AWSJ Internal Records.


FULL PAGE | NON-CONTRACT RATESPER COLUMN

INCH RATE (GROSS)

BLACK & WHITE FULL-PAGE COST

(GROSS)

COLOR FULL-PAGE COST

(GROSS)

$2,504.89 $315,616.14 $409,601.41

FULL PAGE | CONTRACT VOLUME RATESWSJ FRANCHISE

NET REVENUE CONTRACT

DISCOUNT PER COLUMN INCH RATE

(GROSS)


(GROSS)


(GROSS)

$50,000 0.0% $2,504.89 $288,921.40 $382,906.6775,000 0.0% 2,504.89 288,921.40 382,906.67

125,000 0.0% 2,504.89 288,921.40 382,906.67250,000 2.5% 2,442.21 281,691.65 373,736.36325,000 5.4% 2,369.06 273,353.85 355,521.98450,000 7.9% 2,308.13 266,327.21 346,818.98700,000 10.3% 2,247.18 259,298.17 338,187.69

1,000,000 12.7% 2,185.96 252,236.88 329,308.531,250,000 14.7% 2,137.14 246,606.70 322,347.011,600,000 16.6% 2,088.41 240,987.10 315,334.682,100,000 18.6% 2,039.40 235,332.85 308,287.712,500,000 20.5% 1,990.47 229,690.82 301,308.263,100,000 22.5% 1,941.71 224,067.94 294,294.033,800,000 24.4% 1,892.77 218,421.88 288,647.975,200,000 26.9% 1,831.61 211,369.03 281,595.12

STANDARD UNITS | NON-CONTRACT RATESCOLUMN INCHES OR PAGE SIZE BLACK & WHITE COST (GROSS)

18 1/7 $45,088.02 21 1/6 52,602.69 31.5 1/4 78,904.04 42 1/3 105,205.38 63 1/2 157,808.07 84 2/3 210,410.76

126 Full Page 315,616.14

■ All rates are quoted in gross; only net spending accrues to contract fulfillment. ■ All full-page contracts are inclusive of 10% full-page discount for contract advertisers. ■ All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites

in Europe and Asia. All units outside standard sizes listed throughout the rate card will be billed accordingly. Boundaries and circulation for all editions and regions are subject to change.

Source: June 2015 AAM Quarterly Data Report (U.S.).

GLOBAL EDITION CIRCULATION: 1,437,863The Global Edition, published Monday–Friday*, includes The Wall Street Journal, the Asia edition of The Wall Street Journal and the Europe edition of The Wall Street Journal. Insertion orders must specify Global Edition to be billed at the Global Edition rate. Requires single insertion order with one bill-to address; insertion must be the same size and must appear in all editions within five days and within the same calendar month. Advertisers that do not meet this criteria will be billed at individual publication rates.


HALF PAGE | NON-CONTRACT RATESPER COLUMN

INCH RATE (GROSS)

BLACK & WHITE HALF-PAGE COST

(GROSS)

COLOR HALF-PAGE COST

(GROSS)

$2,504.89 $157,808.07 $232,643.26

HALF PAGE | CONTRACT VOLUME RATESWSJ FRANCHISE



(GROSS)


(GROSS)


(GROSS)

$50,000 0.0% $2,504.89 $157,808.07 $232,643.2675,000 0.0% 2,504.89 157,808.07 232,643.26

125,000 0.0% 2,504.89 157,808.07 232,643.26250,000 2.5% 2,442.21 153,859.23 227,191.67325,000 5.4% 2,369.06 149,250.78 220,597.64450,000 7.9% 2,308.13 145,412.19 215,316.42700,000 10.3% 2,247.18 141,572.34 210,096.54

1,000,000 12.7% 2,185.96 137,715.48 204,677.331,250,000 14.7% 2,137.14 134,639.82 200,456.131,600,000 16.6% 2,088.41 131,569.83 196,186.922,100,000 18.6% 2,039.40 128,482.20 191,900.032,500,000 20.5% 1,990.47 125,399.61 187,668.523,100,000 22.5% 1,941.71 122,327.73 183,370.233,800,000 24.4% 1,892.77 119,244.51 180,287.015,200,000 26.9% 1,831.61 115,391.43 176,433.93

QUARTER PAGE | CONTRACT VOLUME RATESWSJ FRANCHISE



(GROSS)

BLACK & WHITE FACING PAGES

(GROSS)

COLOR FACING PAGES

(GROSS)

$50,000 0.0% $2,504.89 $78,904.04 $130,281.7275,000 0.0% 2,504.89 78,904.04 130,281.72

125,000 0.0% 2,504.89 78,904.04 130,281.72250,000 2.5% 2,442.21 76,929.62 127,391.00325,000 5.4% 2,369.06 74,625.39 123,876.20450,000 7.9% 2,308.13 72,706.10 121,077.20700,000 10.3% 2,247.18 70,786.17 118,315.50

1,000,000 12.7% 2,185.96 68,857.74 115,434.781,250,000 14.7% 2,137.14 67,319.91 113,198.451,600,000 16.6% 2,088.41 65,784.92 110,932.052,100,000 18.6% 2,039.40 64,241.10 108,656.792,500,000 20.5% 1,990.47 62,699.81 106,415.333,100,000 22.5% 1,941.71 61,163.87 104,120.353,800,000 24.4% 1,892.77 59,622.26 102,578.745,200,000 26.9% 1,831.61 57,695.72 100,652.20

* Rates listed apply ONLY to Section A Center Spreads. Please contact your WSJ sales representative for gutter-bleed spread rates in other sections.

GLOBAL EDITION

Source: June 2015 AAM Quarterly Data Report (U.S.).


CIRCULATION: 1,321,827Published Monday through Saturday, the National Edition is a combination of the Eastern, Central and Western Editions. Insertion orders must specify National Edition and advertisement must appear in all editions within 30 days to be billed at the National Edition rate. National Edition advertising with option dates may appear on different dates in different editions.


INCH RATE (GROSS)


(GROSS)


(GROSS)

$2,200.00 $277,200.00 $354,823.27




(GROSS)


(GROSS)


(GROSS)

$50,000 0.0% $2,200.00 $249,480.00 $327,103.2775,000 0.0% 2,200.00 249,480.00 327,103.27

125,000 0.0% 2,200.00 249,480.00 327,103.27250,000 2.5% 2,145.00 243,243.00 318,925.71325,000 5.8% 2,072.40 235,010.16 300,816.29450,000 8.2% 2,019.60 229,022.64 293,152.41700,000 10.5% 1,969.00 223,284.60 285,812.12

1,000,000 13.1% 1,911.80 216,798.12 277,507.771,250,000 15.0% 1,870.00 212,058.00 271,436.311,600,000 17.0% 1,826.00 207,068.40 265,053.982,100,000 19.0% 1,782.00 202,078.80 258,671.662,500,000 20.9% 1,740.20 197,338.68 252,594.123,100,000 22.9% 1,696.20 192,349.08 246,213.173,800,000 24.8% 1,654.40 187,608.96 241,473.055,200,000 27.3% 1,599.40 181,371.96 235,236.05


18 1/7 $39,600.00 21 1/6 46,200.00 31.5 1/4 69,300.00 42 1/3 92,400.00 63 1/2 138,600.00 84 2/3 184,800.00

126 Full Page 277,200.00

■ All rates are quoted in gross; only net spending accrues to contract fulfillment. ■ All full-page contracts are inclusive of 10% full-page discount for contract advertisers. ■ Boundaries and circulation for all editions and regions are subject to change.

U.S. NATIONAL EDITION

Source: June 2015 AAM Quarterly Data Report (U.S.)



INCH RATE (GROSS)


(GROSS)


(GROSS)

$2,200.00 $138,600.00 $198,709.39


NET REVENUE CONTRACT DISCOUNT

PER COLUMN INCH RATE

(GROSS)


(GROSS)


(GROSS)

$50,000 0.0% $2,200.00 $138,600.00 $198,709.3975,000 0.0% 2,200.00 138,600.00 198,709.39

125,000 0.0% 2,200.00 138,600.00 198,709.39250,000 2.5% 2,145.00 135,135.00 193,741.64325,000 5.8% 2,072.40 130,561.20 187,182.26450,000 8.2% 2,019.60 127,234.80 182,413.23700,000 10.5% 1,969.00 124,047.00 177,845.40

1,000,000 13.1% 1,911.80 120,443.40 172,679.451,250,000 15.0% 1,870.00 117,810.00 168,900.511,600,000 17.0% 1,826.00 115,038.00 164,929.292,100,000 19.0% 1,782.00 112,266.00 160,958.032,500,000 20.9% 1,740.20 109,632.60 157,175.713,100,000 22.9% 1,696.20 106,860.60 153,177.303,800,000 24.8% 1,654.40 104,227.20 150,543.905,200,000 27.3% 1,599.40 100,762.20 147,078.90




(GROSS)

BLACK & WHITE FACING PAGES

(GROSS)

COLOR FACING PAGES

(GROSS)

$50,000 0.0% $2,200.00 $69,300.00 $105,951.8875,000 0.0% 2,200.00 69,300.00 105,951.88

125,000 0.0% 2,200.00 69,300.00 105,951.88250,000 2.5% 2,145.00 67,567.50 103,303.08325,000 5.8% 2,072.40 65,280.60 99,805.61450,000 8.2% 2,019.60 63,617.40 97,262.70700,000 10.5% 1,969.00 62,023.50 94,827.03

1,000,000 13.1% 1,911.80 60,221.70 92,072.941,250,000 15.0% 1,870.00 58,905.00 90,057.741,600,000 17.0% 1,826.00 57,519.00 87,940.332,100,000 19.0% 1,782.00 56,133.00 85,822.892,500,000 20.9% 1,740.20 54,816.30 83,806.023,100,000 22.9% 1,696.20 53,430.30 81,660.983,800,000 24.8% 1,654.40 52,113.60 80,344.285,200,000 27.3% 1,599.40 50,381.10 78,611.78


U.S. NATIONAL EDITION


EASTERN EDITION CIRCULATION: 587,373Published Monday through Saturday, the Eastern Edition circulates in Alabama, Connecticut, Delaware, Florida, Georgia, eastern Kentucky, Maine, Massachusetts, Maryland, Mississippi (except the northwest corner), New Hampshire, New Jersey, New York (except western corner), North Carolina, eastern Pennsylvania, Rhode Island, South Carolina, eastern Tennessee, Vermont, Virginia, Washington, D.C., and portions of West Virginia and southeastern Canada.


INCH RATE (GROSS)


(GROSS)

$1,001.48 $126,186.48




(GROSS)


(GROSS)

$50,000 0.0% $1,001.48 $113,567.8375,000 0.0 1,001.48 113,567.83

125,000 5.8 943.39 106,980.43250,000 8.3 918.36 104,142.02325,000 10.5 896.32 101,642.69450,000 10.5 896.32 101,642.69700,000 13.1 870.29 98,690.89

1,000,000 15.0 851.26 96,532.881,250,000 17.0 831.23 94,261.481,600,000 19.0 811.20 91,990.082,100,000 20.0 801.18 90,853.812,500,000 21.0 791.17 89,718.683,100,000 21.9 782.16 88,696.943,800,000 22.9 772.14 87,560.685,200,000 22.9 772.14 87,560.68


18 1/7 $18,026.64 21 1/6 21,031.0831.5 1/4 31,546.6242 1/3 42,062.1663 1/2 63,093.2484 2/3 84,124.32

126 Full Page 126,186.48




CENTRAL EDITION

CIRCULATION: 413,549Published Monday through Saturday, the Central Edition circulates in northeast Arizona, Arkansas, Illinois, Indiana, Iowa, Kansas, western Kentucky, Louisiana, Michigan, Minnesota, northwest Mississippi, Missouri, eastern Nebraska, New Mexico, North Dakota, Ohio, Oklahoma, western Pennsylvania, Texas, eastern South Dakota, northern West Virginia, Wisconsin, south-central Canada, western New York and western Tennessee.


INCH RATE (GROSS)


(GROSS)

$832.26 $104,864.76




(GROSS)


(GROSS)

$50,000 0.0% $832.26 $94,378.2875,000 0.0 832.26 94,378.28

125,000 5.8 783.99 88,904.47250,000 8.3 763.18 86,544.61325,000 10.5 744.87 84,468.26450,000 10.5 744.87 84,468.26700,000 13.1 723.23 82,014.28

1,000,000 15.0 707.42 80,221.431,250,000 17.0 690.78 78,334.451,600,000 19.0 674.13 76,446.342,100,000 20.0 665.81 75,502.852,500,000 21.0 657.49 74,559.373,100,000 21.9 650.00 73,710.003,800,000 22.9 641.67 72,765.385,200,000 22.9 641.67 72,765.38


18 1/7 $14,980.68 21 1/6 17,477.4631.5 1/4 26,216.1942 1/3 34,954.9263 1/2 52,432.3884 2/3 69,909.84

126 Full Page 104,864.76




WESTERN EDITION CIRCULATION: 320,905Published Monday through Saturday, the Western Edition circulates in Alaska, Arizona (except northeast corner), California, Colorado, Hawaii, Idaho, Montana, western Nebraska, Nevada, Oregon, Utah, Washington, Wyoming, western South Dakota and southwestern Canada.


INCH RATE (GROSS)


(GROSS)

$537.73 $67,753.98




(GROSS)


(GROSS)

$50,000 0.0% $537.73 $60,978.5875,000 0.0 537.73 60,978.58

125,000 5.8 506.54 57,441.64250,000 8.3 493.10 55,917.54325,000 10.5 481.27 54,576.02450,000 10.5 481.27 54,576.02700,000 13.1 467.29 52,990.69

1,000,000 15.0 457.07 51,831.741,250,000 17.0 446.32 50,612.691,600,000 19.0 435.56 49,392.502,100,000 20.0 430.18 48,782.412,500,000 21.0 424.81 48,173.453,100,000 21.9 419.97 47,624.603,800,000 22.9 414.59 47,014.515,200,000 22.9 414.59 47,014.51


18 1/7 $9,679.14 21 1/6 11,292.3331.5 1/4 16,938.5042 1/3 22,584.6663 1/2 33,876.9984 2/3 45,169.32

126 Full Page 67,753.98




REGIONAL ADVERTISING

AVAILABLE REGIONS

WESTERN EDITION

Pacific Northwest RegionRocky Mountain RegionNorthern California RegionSouthern California RegionArizona Region

CENTRAL EDITION

Minneapolis RegionChicago RegionOhio RegionDetroit RegionSt. Louis RegionKansas City RegionTexas RegionDallas/Ft. Worth RegionHouston Region

EASTERN EDITION

New England RegionGreater New York RegionPhiladelphia RegionWashington/Baltimore RegionSouthern RegionSouth Atlantic RegionFlorida Region

Regional advertising buys are available in 21 regions. Please contact your sales representative or visit wsjmediakit.com for details.


AMERICAS / ASIA / EUROPEACT GLOBAL. THINK WSJ.Each day the world’s decision makers wake to read the business news in The Wall Street Journal whether in Asia, Europe or Latin America.

■ The Asia Edition of The Wall Street Journal captures the pulse of some of the most dynamic business markets in the world.

■ The Europe Edition of The Wall Street Journal provides daily business news throughout Europe, the Middle East and into some portions of Africa.

■ Available in 12 top-quality general interest newspapers throughout Mexico, South America and Central America, WSJ Americas is the premier source of daily global finance and business news in Spanish and Portuguese.

The Asia Edition of The Wall Street Journal and the Europe Edition of The Wall Street Journal reach a high-quality audience of business leaders and affluent consumers. Advertising in the Global Edition of The Wall Street Journal can help you reach the world’s best travelers, the world’s most active luxury consumers and the world’s most important investors.


THE WALL STREET JOURNAL AMERICAS The Wall Street Journal Americas is the largest pan-regional business advertising medium in Latin America and the premier source of daily global business and financial news in Spanish and Portuguese. Published as part of the business sections in 12 leading general-interest newspapers across Latin America, The Wall Street Journal Americas is a must-read for business decision makers, opinion leaders and affluent consumers. Days of publication are as follows:

■ Monday through Friday in Argentina, Brazil, Chile, Colombia, Dominican Republic, El Salvador, Honduras, Mexico and Panama.

■ Monday in Costa Rica.

Combination DiscountsAdvertisers in any edition of The Wall Street Journal Americas may apply Dow Jones combination discounts for common advertising run in the Americas up to a maximum of 10%, as follows:

■ WSJ Americas & National Edition 10%

■ WSJ Americas & Europe and Asia Editions 10%

■ WSJ Americas & any Regional Edition 5%

■ WSJ Americas & Europe or Asia Edition 5%

Frequency DiscountsFrequency discounts available in most editions; not available in Costa Rica, Dominican Republic, El Salvador, Panama, or Mexico.Frequency discounts may not be applied retroactively in Argentina.All Wall Street Journal Americas net revenue will accrue to fulfillment of existing Wall Street Journal net revenue contracts.For more information, go to wsjmediakit.com.


THE WALL STREET JOURNAL AMERICAS THE WALL STREET JOURNAL AMERICAS 2016 COLOR RATES (Gross, US$)

CIRC.FP

(BW/COLOR)JR

(BW/COLOR)1/2

(BW/COLOR)1/4

(BW/COLOR)JEWEL BOX(BW/COLOR)

Argentina—La Nación* 104,008 60,740 / 78,882 24,881 / 32,313 33,301 / 43,248 16,685 / 21,668 5,574 / 7,239

Brazil—Valor Econômico 58,773 74,377 / 84,521 30,537 / 36,843 35,030 / 42,261 17,514 / 21,130 6,747 / 8,096

Chile—El Mercurio 122,561 25,188 / 26,504 10,885 / 12,200 12,594 / 13,910 5,596 / 6,911 1,780 / —

Colombia—El Tiempo 216,000 28,664 / 46,699 12,000 / 19,601 14,296 / 23,349 7,147 / 11,674 4,113 / 6,429

Costa Rica—El Financiero (Mon.) 11,438 2,373 / 3,390 — 1,480 / 2,113 983 / 1,401 —

Dominican Republic—Listín Diario 112,000 8,496 / 14,457 3,314 / 6,746 3,551 / 7,228 1,775 / 3,614 —

El Salvador—La Prensa Gráfica 103,462 2,074 / 4,148 — 1,037 / 2,074 518 / 1,037 —

Honduras—La Prensa 55,000 1,320 / 2,640 — 690 / 1,380 360 / 720 —

Mexico Combo—Mural, Reforma, El Norte 291,733 48,775 / 59,098 20,903 / 25,328 24,387 / 29,549 12,194 / 14,775 8,452 / 9,412Guadalajara—Mural 37,973 7,308 / 9,492 3,132 / 4,068 3,654 / 4,746 1,827 / 2,373 1,243 / 1,554

Mexico City—Reforma (color rates only) 131,625 33,012 14,148 16,506 8,253 5,121

Monterrey—El Norte 122,135 14,280 / 23,688 6,120 / 10,152 7,140 / 11,844 3,570 / 5,922 3,095 / 3,869

Panama—La Prensa 43,949 5,020 / 5,776 2,231 / 2,567 2,390 / 2,750 1,195 / 1,375 504 / 580

FULL RUN TOTALS* 1,118,924 257,027 /326,115 104,751 /135,598 128,756 / 167,862 63,967 / 84,305 27,170 / 31,756

■ All rates are quoted in gross; only net spending accrues to contract fulfillment. ■ Rates are subject to change. Please contact your sales representative for information. ■ Markets may be purchased individually or in groups.

* Rates valid through 1/31/2017.


CIRCULATION: 61,024The Asia edition of The Wall Street Journal is published Monday through Friday in Hong Kong and in 8 cities in Asia: Beijing, Jakarta, Kuala Lumpur, Seoul, Singapore, Shanghai, Taipei, Tokyo.

Advertisers using both the Asia edition of The Wall Street Journal and the Europe edition of The Wall Street Journal receive a 10% discount for running in each edition. These savings are over and above any existing revenue/frequency discounts. In order to receive combination discounts, advertisements from non-contract advertisers must appear within 30 days.


INCH RATE (GROSS)


(GROSS)


(GROSS)

$392.13 $49,408.38 $57,690.38




(GROSS)


(GROSS)


(GROSS)

$50,000 2.5% $382.33 $48,173.58 $56,455.5875,000 5.0% 372.52 46,937.52 55,219.52

125,000 7.5% 362.72 45,702.72 53,984.72250,000 10.0% 352.92 44,467.92 52,749.92325,000 12.0% 345.07 43,478.82 51,760.82450,000 14.0% 337.23 42,490.98 50,772.98700,000 15.0% 333.31 41,997.06 50,279.06

1,000,000 17.0% 325.47 41,009.22 49,291.221,250,000 18.0% 321.55 40,515.30 48,797.301,600,000 19.0% 317.63 40,021.38 48,303.382,100,000 20.0% 313.70 39,526.20 47,808.202,500,000 20.0% 313.70 39,526.20 47,808.203,100,000 20.0% 313.70 39,526.20 47,808.203,800,000 21.0% 309.78 39,032.28 47,314.285,200,000 22.0% 305.86 38,538.36 46,820.36


18 1/7 $7,058.34 21 1/6 8,234.73 31.5 1/4 12,352.10 42 1/3 16,469.46 63 1/2 24,704.1984 2/3 32,938.92

126 Full Page 49,408.38

Color Charges and Conditions ■ Color charges are in addition to black & white insertion costs. ■ Color is offered subject to availability; display advertising only.

– Two-thirds page/Full page/spreads: 8,282 USD – Fractional units: minimum size compact strip; 7,272 USD

■ All rates are quoted in gross; only net spending accrues to contract fulfillment. ■ All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites. All units outside

standard sizes listed throughout the rate card will be billed accordingly. ■ Boundaries and circulation for all editions and regions are subject to change.

THE ASIA EDITION

Source: Internal Records.



INCH RATE (GROSS)


(GROSS)


(GROSS)

$392.13 $24,704.19 $31,976.19




(GROSS)


(GROSS)


(GROSS)

$50,000 2.5% $382.33 $24,086.79 $31,358.7975,000 5.0% 372.52 23,468.76 30,740.76

125,000 7.5% 362.72 22,851.36 30,123.36250,000 10.0% 352.92 22,233.96 29,505.96325,000 12.0% 345.07 21,739.41 29,011.41450,000 14.0% 337.23 21,245.49 28,517.49700,000 15.0% 333.31 20,998.53 28,270.53

1,000,000 17.0% 325.47 20,504.61 27,776.611,250,000 18.0% 321.55 20,257.65 27,529.651,600,000 19.0% 317.63 20,010.69 27,282.692,100,000 20.0% 313.70 19,763.10 27,035.102,500,000 20.0% 313.70 19,763.10 27,035.103,100,000 20.0% 313.70 19,763.10 27,035.103,800,000 21.0% 309.78 19,516.14 26,788.145,200,000 22.0% 305.86 19,269.18 26,541.18




(GROSS)

BLACK & WHITE QTR PAGE COST

(GROSS)

COLOR QTR PAGE COST

(GROSS)

$50,000 2.5% $382.33 $12,043.40 $19,315.4075,000 5.0% 372.52 11,734.38 19,006.38

125,000 7.5% 362.72 11,425.68 18,697.68250,000 10.0% 352.92 11,116.98 18,388.98325,000 12.0% 345.07 10,869.71 18,141.71450,000 14.0% 337.23 10,622.75 17,894.75700,000 15.0% 333.31 10,499.27 17,771.27

1,000,000 17.0% 325.47 10,252.31 17,524.311,250,000 18.0% 321.55 10,128.83 17,400.831,600,000 19.0% 317.63 10,005.35 17,277.352,100,000 20.0% 313.70 9,881.55 17,153.552,500,000 20.0% 313.70 9,881.55 17,153.553,100,000 20.0% 313.70 9,881.55 17,153.553,800,000 21.0% 309.78 9,758.07 17,030.075,200,000 22.0% 305.86 9,634.59 16,906.59


THE ASIA EDITION


CIRCULATION: 55,012 Published Monday through Friday in London and distributed in Brussels, Frankfurt, Geneva, London, Milan, Munich, Paris, Geneva, and Zurich.

Advertisers using both the Europe edition of The Wall Street Journal and the Asia edition of The Wall Street Journal receive a 10% discount for running in each publication. These savings are over and above any existing revenue/frequency discounts. In order to receive combination discounts, advertisements from non-contract advertisers must appear within 30 days.


INCH RATE (GROSS)


(GROSS)


(GROSS)

$371.38 $46,793.88 $56,691.88




(GROSS)


(GROSS)


(GROSS)

$50,000 2.5% $362.10 $45,624.60 $55,522.6075,000 5.0% 352.81 44,454.06 54,352.06

125,000 7.5% 343.53 43,284.78 53,182.78250,000 10.0% 334.24 42,114.24 52,012.24325,000 12.0% 326.81 41,178.06 51,076.06450,000 14.0% 319.39 40,243.14 50,141.14700,000 15.0% 315.67 39,774.42 49,672.42

1,000,000 17.0% 308.25 38,839.50 48,737.501,250,000 18.0% 304.53 38,370.78 48,268.781,600,000 19.0% 300.82 37,903.32 47,801.322,100,000 20.0% 297.10 37,434.60 47,332.602,500,000 20.0% 297.10 37,434.60 47,332.603,100,000 20.0% 297.10 37,434.60 47,332.603,800,000 21.0% 293.39 36,967.14 46,865.145,200,000 22.0% 289.68 36,499.68 46,397.68


18 1/7 $6,684.8421 1/6 7,798.98 31.5 1/4 11,698.47 42 1/3 15,597.96 63 1/2 23,396.94 84 2/3 31,195.92

126 Full Page 46,793.88

Color Charges and Conditions ■ Color charges are in addition to black & white insertion costs. ■ Color is offered subject to availability; display advertising only.

– Full page/spreads: 9,898 USD – Fractional units: 9,090 USD; minimum size compact strip.

■ All rates are quoted in gross; only net spending accrues to contract fulfillment. ■ All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites. All units outside

standard sizes listed throughout the rate card will be billed accordingly. ■ Boundaries and circulation for all editions and regions are subject to change.

THE EUROPE EDITION




INCH RATE (GROSS)


(GROSS)


(GROSS)

$371.38 $23,396.94 $32,486.94




(GROSS)


(GROSS)


(GROSS)

$50,000 2.5% $362.10 $22,812.30 $31,902.3075,000 5.0% 352.81 22,227.03 31,317.03

125,000 7.5% 343.53 21,642.39 30,732.39250,000 10.0% 334.24 21,057.12 30,147.12325,000 12.0% 326.81 20,589.03 29,679.03450,000 14.0% 319.39 20,121.57 29,211.57700,000 15.0% 315.67 19,887.21 28,977.21

1,000,000 17.0% 308.25 19,419.75 28,509.751,250,000 18.0% 304.53 19,185.39 28,275.391,600,000 19.0% 300.82 18,951.66 28,041.662,100,000 20.0% 297.10 18,717.30 27,807.302,500,000 20.0% 297.10 18,717.30 27,807.303,100,000 20.0% 297.10 18,717.30 27,807.303,800,000 21.0% 293.39 18,483.57 27,573.575,200,000 22.0% 289.68 18,249.84 27,339.84




(GROSS)

BLACK & WHITE QTR PAGE COST

(GROSS)

COLOR QTR PAGE COST

(GROSS)

$50,000 2.5% $362.10 $11,406.15 $20,496.1575,000 5.0% 352.81 11,113.52 20,203.52

125,000 7.5% 343.53 10,821.20 19,911.20250,000 10.0% 334.24 10,528.56 19,618.56325,000 12.0% 326.81 10,294.52 19,384.52450,000 14.0% 319.39 10,060.79 19,150.79700,000 15.0% 315.67 9,943.61 19,033.61

1,000,000 17.0% 308.25 9,709.88 18,799.881,250,000 18.0% 304.53 9,592.70 18,682.701,600,000 19.0% 300.82 9,475.83 18,565.832,100,000 20.0% 297.10 9,358.65 18,448.652,500,000 20.0% 297.10 9,358.65 18,448.653,100,000 20.0% 297.10 9,358.65 18,448.653,800,000 21.0% 293.39 9,241.79 18,331.795,200,000 22.0% 289.68 9,124.92 18,214.92


THE EUROPE EDITION


MATERIAL SPECIFICATIONSSTANDARD ADVERTISING UNITS

WSJ offers Standard Advertising Units, making campaign planning and production efficient.

Non-Standard Advertising Units will be charged a 10% premium on the cost of the black & white space.

For sizes and additional information on Standard Advertising Units, please visit wsjmediakit.com or ask your sales representative for the latest Advertising Planning Guide.

SPECIAL ADVERTISING UNITS

WSJ also offers more than 20 innovative Special Advertising Units to allow advertisers to create a deeper affinity with our page makeup. Available national only.

For more information on Special Advertising Units, please visit wsjmediakit.com or ask your sales representative for the latest Advertising Units Guide.

MEASUREMENTS

Advertisements are measured in column inches.

See page 22 for standard page makeup information for The Wall Street Journal - U.S., Europe and Asia editions.


PAGE MAKEUP

The Wall Street Journal – U.S., Europe and Asia ■ DEPTH OF COLUMN | 21 inches (53.24 cm); 6 columns to a page ■ FULL PAGE | 126 column inches (6 columns x 21 inches) ■ PRINTED AD PAGE SIZE | 21.00 (depth) x 10.87 (width); 6 columns ■ PRINTED GUTTER BLEED SIZE | 21.00 (depth) x 22.86 (width); 12 columns; no trim area

SINGLE-PAGE UNITSWIDTH MINIMUM DEPTH

COLUMNS INCHES CENTIMETERS INCHES CENTIMETERS

1 1.68 4.267 1.00 2.5402 3.52 8.941 2.00 5.0803 5.35 13.589 6.00 15.2404 7.19 18.263 8.00 20.3205 9.02 22.911 9.00 22.8606 10.87 27.605 10.50 26.670

BLEED UNITSWIDTH MINIMUM DEPTH

COLUMNS INCHES CENTIMETERS INCHES CENTIMETERS

8 15.52 39.421 15.75 40.00510 19.19 48.743 12.71 32.29012 22.86 58.065 10.50 26.670

NOTES ■ Advertisements exceeding 18 inches in depth must occupy and be charged as full columns

(21 inches). ■ Non-standard units can be placed at quarter-inch depth increments above minimum depth and

will carry a 10% premium. ■ Measurements for advertisements running on the front cover

of each section differ. All cover units are listed in the Advertising Units Guide on wsjmediakit.com.

Bannered Sections Makeup ■ All bannered sections are available in the standard sizes of:

1 column (1.68) x 2.5 1 column (1.68) x 5 2 columns (3.52) x 2.5 2 columns (3.52) x 5

■ Leisure travel and meeting sites are also available in display format; minimum ad size is 1 column x 1. ■ For larger sizes, call 800.648.4778.

MATERIAL SPECIFICATIONS


FOUR-COLOR ADS – DIGITAL MATERIAL REQUIREMENTSDigital material required: PDF/X-1a:2001. Film is not accepted.

■ TYPE FONTS | Include all screen and printer fonts with digital files. Try to avoid using style attributes offered in application toolbars. Use actual typefaces for best results. No Multiple Master (MM) fonts of any kind.

■ GRAPHICS | Images should be 200 dpi. ■ PROOFS | Provide proofs for digital ads. Digital hardcopy newspaper

proofs are acceptable. If there is no proof exchanged, the agency accepts the responsibility for the final print outcome.

■ SCREEN RULING | Dow Jones outputs at 100 lines per inch. ■ DOT GAIN | For best print results, compensate for 35% dot gain

(tone value increase) in the midtone dot at 100-line screen.

The Wall Street Journal does not run spot-color inks. All files containing spot color or Pantone elements must be converted to a CMYK ink mix. Not all Pantone colors are able to be matched with CMYK inks.

Dot Size Requirements for 100-Line ScreenThe following dot-size requirements compensate for newsprint dot gain (TVI):

COLOR NON-DETAIL WHITES HIGHLIGHTS QUARTERTONE MIDTONE SHADOW

Cyan 0% 5% 20% 36% 60%Magenta 0 2 14 28 50Yellow 0 2 14 28 50Black 0 0 0 10 80

Other Color Quality Reminders: ■ MAXIMUM COLOR DENSITY | 220%

For optimum results use Gray Component Replacement (GCR) when preparing files. SNAP ICC newspaper profile is available at wsjmediakit.com, or contact the local ad services bureau.

■ MAXIMUM FOUR-COLOR BLACK | 90% Black, 40% Cyan, 20% Magenta, 20% Yellow

■ TEXT & GRAPHICS | Type should only be surprinted in areas having tint values of 30% or less. Multi-Colored type and type reversed out of two or more colors should not be smaller than 14 point and should be reversed out of areas having at least 70% tone value in Black, Magenta or Cyan. Remove all colors under reverse to avoid registration problems.

■ UNSHARP MASKING | Higher levels of unsharp masking should be applied to newspaper advertising where the subject matter permits.

■ TRANSPARENCIES | Use of transparencies in original files should be avoided due to unpredictable results that create image artifacts when flattened prior to publication. All transparencies must be flattened prior to original file submission.



MATERIAL SPECIFICATIONSBLACK & WHITE ADS – DIGITAL MATERIAL REQUIREMENTSDigital material required: PDF/X-1a:2001Embed all fonts.

Screen Ruling ■ Dow Jones outputs at 100 lines per inch. Round

dots preferred. ■ Expected dot gain is 35% at the midtone dot. The preferences file

should reflect this amount of gain at the scan or adjusted from within photoediting software such as Photoshop.

■ Required format for black & white graphics is grayscale (@200 dpi) or black & white bitmap (@1016 dpi).

■ Fine lines and serifs should not be less than .006 inch in thickness. ■ We recommend that all solid reverses be a maximum of 85% black.

Halftones | Recommended Aim Points:Specular/non-detail whites 0%Minimum highlight dot 3%Quartertone dot 16%Midtone dot 32%Shadow dot 80%

Note: No color formats accepted for black & white; no Multiple Master (MM) fonts of any kind.


MATERIAL SUBMISSION

Black & White Materials ■ Via Internet: https://epic.dowjones.com ■ Adsend (1.800.823.7363); code for WSJ is TXDWA

Color Materials ■ Preferred Method: via Internet at https://epic.dowjones.com ■ Color match proof to:

Dow Jones & Company Advertising Services 4300 North Rt 1, Building 5, 3rd Floor Monmouth Junction, NJ 08852

■ AP Adsend color transmission permitted only for files prepared with WSJ preferences and specifications.

Split-Copy MaterialAll split copy must be supplied as a separate graphics file. The Wall Street Journal will not separate galleys of ads that have been submitted as one file. Each separate ad must be a separate layout document file.

Pubset Revisions to MaterialThe Wall Street Journal is only responsible for the accuracy of pubset type that has been proofed and approved for release by the advertiser or agency.

PDF PreparationPrint-ready PDF files should be prepared by saving native files to Postscript, then distilling the file using recommended Dow Jones settings available at wsjmediakit.com or by calling the local Wall Street Journal service bureau.Creating PDF files directly from programs such as Adobe PDFWriter, Adobe InDesign, Adobe Illustrator, Adobe Photoshop or from Mac OSX is not recommended for print-ready files.

File CompressionLarge digital files may be compressed to accelerate file transmission.

PlatformsMaterial may be submitted on either Mac OS or Microsoft Windows platforms. Mac OS is preferred.

TearsheetsAdvertisers requesting tearsheets can access them at https://etearsheet.dowjones.com. Please contact your Advertising Services bureau for a password and for any additional information.



MATERIAL SPECIFICATIONS New York: 212.597.5858 London: 44.020.3426.1149 Hong Kong: 852.2831.2556


ORDER/MATERIAL DEADLINES: Black & White Daily

North American EditionsISSUE DAY INSERTION ORDERS MATERIAL DEADLINE

Monday Thursday 5:00 p.m. Thursday 5:00 p.m.Tuesday Friday 5:00 p.m. Friday 5:00 p.m.Wednesday Monday 5:00 p.m. Monday 5:00 p.m.Thursday Tuesday 5:00 p.m. Tuesday 5:00 p.m.Friday Wednesday 5:00 p.m. Wednesday 5:00 p.m.Saturday (See chart on next page)

All times are listed in Eastern Time.Black & white Split-Copy orders are due at noon and materials are due at 5:00 p.m. two days in advance of issue.

Global EditionISSUE DAY INSERTION ORDERS MATERIAL DEADLINE

Monday Wednesday 5:00 p.m. Thursday 12:00 noon.Tuesday Thursday 5:00 p.m. Friday 12:00 noon.Wednesday Friday 5:00 p.m. Monday 12:00 noon.Thursday Monday 5:00 p.m. Tuesday 12:00 noon.Friday Tuesday 5:00 p.m. Wednesday 12:00 noon.

Four-Color | Monday-FridayINSERTION ORDERS: May be required 4 weeks prior to deadline to secure reservations but do not become non-cancelable until 1 week prior to insertion. Ads cancelled within 1 week of publication date can be billed for space and run at a later date. MATERIALS: 5 business days prior to insertion for proof; 4 business days prior without proof. Proofs are available upon advertiser request.MATERIALS FOR ASIA AND EUROPE EDITIONS OF THE WALL STREET JOURNAL: 10 business days prior to insertion for proof; 7 business days prior without proof. Proofs are available upon advertiser request.

Arena | FridayINSERTION ORDERS: Thursday of week prior to Friday issue (8 days).

MATERIALS: Monday prior to Friday issue.

WSJ Weekend

Black & WhiteSECTION INSERTION ORDERS MATERIAL DEADLINESection A Thursday prior to issue Thursday prior to issueBusiness & Finance Thursday prior to issue Thursday prior to issue

Review Thursday of week prior to issue Monday prior to issue

Off Duty Thursday of week prior to issue Monday prior to issue



MATERIAL SPECIFICATIONSTHE WALL STREET JOURNAL AMERICAS

Full-Page Makeup

INCHES CENTIMETERSArgentina 11.87 x 20.46 30.16 x 51.96Brazil 11.69 x 20.47 29.70 x 52.00Chile 11.38 x 21.18 28.90 x 53.80Colombia 11.18 x 21.26 28.40 x 54.00Costa Rica 10.46 x 15.13 26.56 x 38.43Dominican Republic 11.50 x 20.00 29.21 x 50.80El Salvador 10.25 x 13.00 26.04 x 33.02Honduras 10.25 x 13.00 26.04 x 33.02Mexico Combo: Guadalajara, Mexico City & Monterrey

11.57 x 20.86 29.40 x 53.00

Panama 10.82 x 20.50 27.52 x 52.07

For current material specifications and submission instructions for The Wall Street Journal Americas, please call 212.597.6043.


CONTRACT AND COPY REGULATIONS

Dow Jones & Company engages the services of contract printers in most areas of distribution to print The Wall Street Journal and other products. Outsourced printing provides readers with more timely news content and more efficient delivery service.

Caused by format variations in printing equipment, the image size of the product will be altered to fit when necessary, which can result in reduction and/or distortion to the product images. Some contract printers might not be able to produce all required pages in process color. Although we make every effort to ensure that quality reproduction processes are preserved, we cannot guarantee ad sizes or colors will be exact. Color pricing is set to reflect up to a 6% missed color variance. Advertisers will not be entitled to compensation due to size and color constraints beyond Dow Jones control. Please be assured that the content and message of all ads would not be affected.

CONTRACT PRINTING


GENERAL RATE POLICY

Contract and Copy RegulationsAll rates are subject to change. The publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card, or any amendment hereof.Contract advertisers are those who (i) have placed a yearly order by The Wall Street Journal Advertising Order Form or recognized advertising agency contract, accepted by the publisher and (ii) insert and pay for space in accordance with one of the revenue or frequency rates specified in the current rate card. All other advertisers are non-contract advertisers.To earn revenue or frequency rates, a signed contract or order must be received and accepted by the publisher within six months of first insertion and advertising must be inserted within one year from the effective date of such contract or order.If an advertising contract or order is exceeded or not fulfilled in any edition, the rate charged will be adjusted within 90 days after the termination of the contract period to the rate earned in that edition/region. Nonpayment of invoices may result in the termination of an advertising contract and a corresponding adjustment in the rate(s) charged.The publisher reserves the right, at any time and for any reason, to decline any advertising copy and to cease further publication of any advertising.Only publication of an advertisement shall constitute acceptance of the advertiser’s order. The publisher shall in no event be liable for failure to publish advertising when specified by the advertiser, provided that, if no advertising is published, any charges therefor received by the publisher shall be refunded.Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but the publisher reserves the right to hold the agency and the advertiser jointly and severally liable for all such payments.The publisher reserves the right to revise, on notice of 30 days, any rates, terms and conditions of this rate card applicable to contract advertisers. Revisions affecting non-contract advertising may be made without notice. All advertisements are accepted for publication entirely upon the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof.It is understood that, in consideration of the publication of advertising, the advertiser and/or agency will fully hold harmless and fully indemnify the publisher from and against any and all claims, demands, suits, actions, proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by the publisher, arising directly or indirectly from the publication of any advertisement (including, but not limited to, claims of infringement of copyright or trademark or claims of libel or invasion of privacy) or based upon or arising out of any matter or thing contained in any advertisement.The advertiser/agency acknowledges and agrees that any advertisement submitted may be included in an electronic database of published pages.Advertisers and agencies accept responsibility for communicating any restrictions on advertising content that prohibit the use of material beyond the ordered area of coverage or on future unordered dates for layout purposes. Advertisers and agencies further agree to indemnify Dow Jones against any claims, including without limitation copyright claims, arising from such prohibited use should the advertiser fail to disclose such restriction.

Commission and Payment TermsAdvertising agencies recognized by the publisher receive a commission of 15% of gross. If advertiser/agency is credit-approved, advertiser/agency agrees to remit payment for advertising in accordance with the terms and conditions stated on the invoice.Agency discount applies to color charges.No other commissions or discounts apply.

Credit TermsPayments for all advertising run on credit will be invoiced weekly or monthly (as mutually agreed) for ads run during that period, and invoices shall be payable within 30 days after the date thereof, unless otherwise mutually agreed in writing by the parties. Credit may be suspended without advance notice for accounts with delinquent balances.

TERMS AND CONDITIONS


WORLDWIDE ADVERTISING SALES OFFICESU.S. INTERNATIONAL

ChicagoOne South Wacker DriveSuite 2100Chicago, IL 60606Tel: 312.750.4022Fax: 312.750.4009

New York1211 Avenue of the Americas9th FloorNew York, NY 10036Tel: 212.597.5680Fax: 212.597.5633

San Francisco201 California StreetSuite 1000San Francisco, CA 94111Tel: 415.765.6131Fax: 415.398.0929

SOUTH AMERICA

São PauloAv. Paulista 85413 Andar, cj133São Paulo, SP 01310-100 BrazilTel.: 55.11.3544.7078

ASIA

BeijingSuite 302Raffles City Beijing Office Tower.No. 1 Dongzhimen South Street,Dongcheng District,Beijing 100007, P.R. ChinaTel: 86.10.8400.7788

Hong Kong25/F, Central Plaza18 Harbour RoadWanchaiHong KongTel: 852.2.566.2781

Seoul2001 Sungjee Heights 1702-13 Yeoksam-DongKangnam-GuSeoul 135 917KoreaTel: 852.2.566.2781

ShanghaiSuite FGH, Times Square, 27F500 Zhangyang RoadPudong New AreaShanghai 200122, PRCChinaTel: 86.21.5836.8228 ext. 304

Singapore10 Anson Road#32-08 International PlazaSingapore 079903Tel: 65.6415.4300

EUROPE

LondonThe News Building 1 London Bridge Street London, SE1 9GFUnited KingdomTel: 44.203.426.1115

ParisDow Jones International, Ltd.56 A rue du Faubourg Saint Honoŕe7th Floor75008 ParisFranceTel: 33.1.40.17.17.01Fax: 33.1.40.17.17.02

MIDDLE EAST & AFRICA

DubaiOffice 314Building 5Dubai Media CityPO Box 502585DubaiU.A.E.Tel.: 971.4.446.1670


WORLDWIDE ADVERTISING SALES OFFICESUNITED STATES

Atlanta1201 West Peachtree StreetSuite 2550Atlanta, GA 30309Tel: 404.865.4365Fax: 404.865.4339

Boston53 State Street12th FloorBoston, MA 02109Tel: 617.654.6748Fax: 617.654.6733

ChicagoOne South Wacker DriveSuite 1700Chicago, IL 60606Tel: (312) 750-4015Fax: (312) 750-4009

Dallas2515 McKinney AvenueSuite 850Dallas, TX 75201Tel: 214.951.7140Fax: 214.951.7149

Detroit2000 Town Center DriveSuite 750Southfield, MI 48075Tel: 248.204.5522Fax: 248.204.5523

Los Angeles407 North Maple DriveSuite 104Beverly Hills, CA 90210Tel: 424.204.4838Fax: 424.204.4875

Miami2121 Ponce de Leon Boulevard Suite 1020Coral Gables, FL 33124Tel: 646.241.5558

New York1211 Avenue of the Americas9th FloorNew York, NY 10036Tel: 212.597.5680Fax: 212.597.5888

San Francisco201 California StreetSuite 1000San Francisco, CA 94111Tel: 415.765.6131Fax: 415.398.0929

Washington D.C.1025 Connecticut Ave. NW8th FloorWashington D.C. 20036Tel: 202.828.3390Fax: 646.219.0808

Documents

GENERAL ADVERTISING RATE CARD 2016 - WSJ. Media Kit