News-Review Advertising Rate Card

8/2/2019 News-Review Advertising Rate Card

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Inviting More Customers to Your Door Every Day!

Advertising Rates2010-2011

Publishes: Monday - Friday Afternoons and Sunday Morning


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82% - The percentage of area adults who read The News-Review in a week.

he News-ReviewT76% - The percentage of area adults that have read a daily paper in the past 5 days.

With so much happening in the world today, its more important than ever to be informed. We pride ourselves

on being Douglas Countys main source for balanced information, keeping you informed of developments that

affect you at work and at home. From business and economic news to social and political changes, The News-

Review keeps you on top of whats happening in your community and around the world. Its an essential

component of our free, democratic society, delivering balanced information that lets you develop informed

opinions and decisions.

Adding Value toAdvertisers

ROP InchesOpen

50

150

193

258387

516

774

1032

1290

1548

ROP Rates$27.24$23.00$20.22$19.03$17.39$16.47$15.98$15.22$14.79$14.46$13.92

Thurs-Sun$27.94$24.38$20.68$19.52$17.82$16.87$16.34$15.59$15.17$14.85$14.27

Extra$6.52$6.52$6.52$6.52$6.52$6.52$6.52$6.52$6.52$6.52$6.52

Annual bulk agreements are computed on the basis of total volume of advertising published for a single firm within a 12 month period. All inches run

at a premium rate will count towards contract fulfillment. All inches run at a discounted rate will count towards contract fulfillment, but will not be

rebated. Full run ads picking up into the The News-Review Extra qualify for the same agreement level but do not count towards contract fulfillment.

Guaranteed positions are available for a 25% charge on space for a 6 ad or larger on availability basis only.

B u l k A g r e e m e n t s

Source: Newspaper Association of Am


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S p e c i a l R a t e s

52% - The percentage of newspaper readers who went to a store as a result of a newspaper ad..

Publication S

Repeat Discounts

25% OffFirst Repeat a

50% Off Additional ad

Ads must be within a 6 day

period to receive discounts

Ads must be 6 or larger

No size Changes or copy

changes

No Other discounts apply

All Ads must be ordered at the

same time Discounts apply to space only

and do not apply toward color

Color subject to availability. Double trucks billed as two ads.

Creative ServicesOur Creative Services Department can help you design an effective ad at no extra charge.Original art services are also available (drawings, logos, lettering, etc.) & billed out at

$50.00 per hour. Minimum charge 1 hour. Ask for advance estimates. Please allow72 hours prior to ad copy deadline.

14-26 Color Ads

27-51 Color Ads

52+ Color Ads

10% Discount

15% Discount

20% Discount

Merchant Association refers to any group of four or more stores in a geographic area designated

as a shopping center or any business association with duly elected officers may use these ratesfor the general promotion of the center or association without a signed agreement.

TotalMarket CoverageThe News Review, Extra and Umpqua Shopper

4 consecutive weeks

32 consecutive ads

Same size Ads

$3.95/per inchAdd Color: Full Color 4.00/per inch

One Color 3.00/per inch*Ad copy changes can be made once a week.

B u s i n e s s B u i l d e r

C o l o r R a t e sFull Color

1+Color Black

$425

$185

Color By the Inch

1 colorMinimum Charge

Full color

Minimum Charge

$8.10/per inch$32.40

$14.70/per in

$58.80

Church/Charity

Merchants Assoc.

Political Rates

ROP Rate $14.79

ROP Rate $14.79

ROP Rate $27.24

Thur-Sun $15.17

Thur-Sun $15.17

Thur-Sun $27.94

onl

y



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lassifiedsC75% of those looking for a job said they use nespaper help-wanted ads in their search.

The classified marketplace is huge. 1 out of 2 adults has thoughtabout making a purchase or otherwise being active in one of the key

classified-advertising categories including auto, real estate, recruitment

or merchandise in the past year.

The Classified MarketSells Merchandise


C l a s s i f i e d B u l k A g r e e m e n t s

Annual bulk agreements are computed on the basis of total volume of advertising published for a single firm within a 12 month period. All inches run

at a premium rate will count towards contract fulfillment. All inches run at a discounted rate will count towards contract fulfillment, but will not be

rebated. Full run ads picking up into the The News-Review Extra qualify for the same agreement level but do not count towards contract fulfillment.

Guaranteed positions are available for a 25% charge on space for a 6 ad or larger on availability basis only.

CC InchesOpen

75

225

290

387

581

7741161

1548

1935

2322

CC Rates$18.07$14.00$13.41$12.63$11.55$10.92$

10.61$10.10$9.81$9.60$9.23

Extra$4.34$4.34$4.34$4.34$4.34$4.34$

4.34$4.34$4.34$4.34$4.34

Open

50

150

193

258

387

516774

1032

1290

1548

$27.24

$23.00

$20.22

$19.03

$17.39

$16.47

$15.98$15.22

$14.79

$14.46

$13.92

Cross Over ROP Rates


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Classified S

C l a s s i f i e d F r e q u e n c y R a t e sCC Inches 8 Weeks 13 Weeks 26 Weeks 52 Weeks9 Inches

18 Inches

36 Inches

12.59

11.25

10.74

11.97

10.40

10.18

10.52

10.02

9.63

9.79

9.46

9.07

Color subject to availability. Double trucks billed as two ads.

14-26 Color Ads

27-51 Color Ads

52+ Color Ads

10% Discount

15% Discount

20% Discount

C l a s s i f i e d C o l o r R a t e s

Full Color

1+Color Black$425

$185

Color By the Inch

1 color

Minimum Charge

Full color

Minimum Charge

$5.40/per inch

$21.60

$9.80/per inch

$39.20

Repeat Discounts

25% OffFirst Repeat ad

50% Off Additional ads

Ads must be within a 6 day

period to receive discounts

Ads must be 6 or larger

No size Changes or copy

changes

No Other discounts apply

All Ads must be ordered at the

same time

Discounts apply to space only

and do not apply toward color

C l a s s i f i e d B u s i n e s s B u i l d e rTotalMarket Coverage MarketThe News Review, Extra and Umpqua

Shopper classified sections 4 consecutive weeks

32 consecutive ads

Minimum 2 inch ad

$2.65/per inch

Add Color: Full Color 4.00/per inch

One Color 3.00/per inch*Ad copy changes can be made once a week.

only

97% of all vehicle buyers cite newspaper advertising as an important source of availability and pricing.Source: Newspaper Association of Am


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itch Products

59% - The percentage of baby boomers, aged 40-59, who read the business section of the newspaper daily.

Special Sections-We produce 20 niche sections that target everything from local events

home and garden, to holiday publications. Each section runs in The News-Review as we

as the Umpqua Shopper to allow total market coverage of each section for our advertise

FairFair2009

Douglas CountyDouglas County

2009

P r e m i u m P u b l i c a t i o nHigh readership by local residents, as well as many tourists!

45,000 printed - 20,000 inserted in The News-Review

and 25,000 copies going to 90 plus high traffic locations

throughout Douglas County! With a long shelf life, your

message will have repeated exposure!

Breast Cancer

Awareness

Our Town

Veterans Tribute

Home for the Holida

All I want for Christm

Seasons Greetings

Bridal

Readers Choice

Spring Home &Garden

C u r r e n t s

J a n - M a rA p r i l - J u n e

J u l y - S e p tO c t - D e c

All in the Family

Visitors GuideWinston 4th of July Graffiti WeekendDC FairBlackberry Festival

Umpqua Edition

Football

Fall Home & Garden

Currents- The Currents tab is published Thursday of every week. This

section offers a guide to local entertainment, local arts, and recreation

for the Douglas County area. Beside informative stories and photos

about area happenings, the publication also contains a weekly TVGuide and highlights to new movies and music reviews.

NSource: Newspaper Association of Am


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M e c h a n i c a l R e q u i r e m e n t s

82% - The percentage of readers who took some action as a result of advertising seen in a newspaper.

Policies, Terms & Deadline

Typography- The News-Review is not responsible forreproduction of type less than 7 pt. nor type strokes thinner than.007.

arT - Line art should not be lighter than .5 point.

Copy- No allowances on reproduction where material does notmeet standard.

SpaCeChargeS- Space charged to standard 6 column page,129; standard double truck 279.5. 9 column classified page,193.5; 9 column classified double truck 408.5. Tab page, 55,tab double truck 121.

SendprinTingMaTerial - Send attention AdvertisingDepartment, The News-Review, PO Box 1248,Roseburg, OR 97470. Or hand deliver to: 345 NE WinchesRoseburg, OR 97470.

eleCTroniCdelivery

-Electronic Delivery of ad materiis highly encouraged. Send materials to [email protected] use the Adobe Suite. Camera ready ads need to be in format, all fonts must be embedded. All ads must use CMYcolorspace. Ads containing rich black or in improper formatbe returned for correction. Images must be a minimum of 2dpi. Print specification guidelines available upon request.

Column Size Requirements

Typed page before processing: 12 wide by 22.75 deep. No shrinkage. Depth of ROP

column - 21.5. Standard double truck, 23.25 wide x 21.5 deep. 6 standard columns perpage. Standard Tabloid - 10.111 wide by 11 deep. Standard tab double truck, 21.48 wide x 11 deep. 9

column classified page 11.25 wide x 21.5 deep. Classified double truck, 23.25 wide x 21.5 deep.

Columns

T e r m s & P o l i c i e s

diSplaySizeClaSSified&Shop

1 10p5 (1.736) 6p10 (1.139)

2 21p10 (3.639) 14p5 (2.403)

3 33p3 (5.542) 22p (3.667)

4 44p8 (7.444) 29p7 (4.931)

5 56p1 (9.347) 37p2 (6.194)

6 67p6 (11.25) 44p9 (7.458)

7 52p4 (8.722)

8 59p11 (9.986)

9 67p6 (11.25)

dT 139p(23.25) 139p(23.25)

S

Net 15 days. A charge of 1.5% per month (18% per annum) will bemade on accounts 60 days past due. The customer is expected tomake payments by the due date on The News-Reviews statement. Inthe event that the customer fails to make payment within such time,The News-Review may reject ad copy and cancel the customerscontract. The customer agrees to indemnify The News-Review foraccount collection costs, including court costs and attorneys fees.If this agreement is cancelled due to the companys failure to maketimely payment, The News-Review may re-bill the customer for theoutstanding balance due at the open or earned rate.

Advertising accepted on a cash with order basis until credit hasbeen approved. American Express, VISA, MasterCard and Discoveraccepted.

Approved credit application required for net 15 day terms. Signed

contract required to earn other than open rate.

Advertising agencies which place advertisements for and receivestatements for their customers are acting as agents for the customer.

Contracts may not be back dated more than 30 days. Advertiser willnot receive contract rate until contract is received and approved.

Advertisers signing contracts will be billed at rates on current efferate card and rebilled at a higher rate if contract is not fulfilled.

The News-Review reserves the right to refuse, alter, edit or omiadvertising submitted for publication, including adding of the wPaid Advertisement in not less than 12 point type at the topbottom of any advertisement set to resemble news matter.

Every effort will be made to return photographs or other matefurnished by advertisers upon their request, but The News-Recannot be held responsible in case of loss or damage.

Publisher reserves the right to change advertising rates at any Contract advertisers will be given notice in writing 30 days prioall contracts are accepted subject to this reservation. If such reviare not acceptable to the advertiser, the advertiser shall have

right to terminate the contract upon the date of change, by writinnewspaper upon notice of change.



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olicies Terms & Dedlines

75% - The percentage of area adults who read the daily paper who have a college education.

Bill likes the local sports coverage. Miranda wants to hear whats going on around toKeris all about the comics. They all have different interests, but they all have one

Thing in common: They sign up to The News-Review for news, information and fu

M Y EPPA R

P

DISPLAY DEADLINESPublication Day Deadline

Monday Thursday, 4:00 pm

Tuesday Friday, 4:00 pm

Shopper Thursday, 4:00 pm

Wednesday Monday, 4:00 pm

Extra Monday, 12:00 noonCurrents Friday, 4:00 pm

Thursday Monday, 4:00 pm

Friday Tuesday, 4:00 pm

Sunday Wednesday, 4:00 pm

Senior Times Monday, 4:00 pm

Double Trucks/Color/Holidays Advanced 24 Hours Advertiser Deadlines include space reservation, complete copy, artwork and layout,

including disc and ads sent electronically.

Ad Proof. One ad proof is provided by email or fax as available for any ad over 10 insize. Proof changes are to be made by 4 pm day prior to publication, by 2 pm Fridayfor Sunday and Monday.

Color, Double Truck, Theme Ad Page Advertisements. Please add on an additionalday to deadline.

Holiday Deadlines are advanced by 24 hours.Sunday Comics: Friday - 30 days prior to publication.

Special Feature Sections are announced as applicable.

Political and cause advertising must be prepaid at time of spacereservation. Ads must conform to all related laws and must be submittedone week prior to publication for approval. National rates apply to allstatewide and national candidates and propositions.

All going-out-of-business advertising and temporary businessadvertising (seasonal products and services) must be prepaid by check,certified funds or credit card prior to publication.

The News-Reviews liability shall at no time in any way exceed the

cost of the space involved. Any error in any advertisement should bereported to The News-Review immediately as The News-Reviewsiability is limited to the first insertion and ceases completely if notreported within 5 working days of publication date. The News-Reviewwill provide a letter of correction specifying any error in the insertion.The News-Review shall not be liable for any loss that results fromncorrect publication or omission of the customers advertisement.

Adjustments for billing errors will be made within 60 days of the error.Publisher will not be responsible for adjustments beyond 60 days ofpublication date in question.

Dates and times for cancellation are the same as the deadlinesor placing advertisements. If time permits, emergency cancellation

of advertisements will be accommodated for a 25% charge of the

advertisements cost.

If deadline is met, a proof will be issued for 10 or larger ads forcorrection. Extensive changes or revisions may result in composcharges.

Electronic Tearsheets are available through ts.merlinone.comtearsheets will be mailed without prior approval. Account representwill provide access to our website with a private user namepassword.

All advertisements will be billed in column inches with one halfminimum gradations.

Every effort will be made to meet reasonable position requFailure to meet position request will not constitute cause foadjustment, refund or rerun.

All property rights to any advertisement produced by The NReview are the property right of The News-Review.

The customer agrees to hold harmless and indemnify The NReview from all damages, costs and expenses, of any nawhatsoever, for which The News-Review may become liable by reof its publication of the customers advertising.

In the event that any federal, state or local taxes are imposed oprinting of advertising material or the sale of ad space, such taxes

be assumed and paid by the customer.

Fraudulent, dishonest or misleading advertising will not knowingaccepted.

Verbal agreements, promises, waivers or conditions of any naturcontained in this rate card shall not be binding upon the publisher.

We can accept late payments or partial payments, checkmoney-orders marked paid in full without losing any of our righagreements.

Placement fees must be added to the net retail rate paid toNews-Review.


Documents

News-Review Advertising Rate Card