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Employer Brand Networking Event:
Legal Industry
7th April 2016
Agenda
1:45 – 2:30 LinkedIn Insights: Legal Talent Pools
2:30 – 3:00 Freshfields Spotlight: Best practices and Q&A
Students on LinkedIn 2
3:00 – 3:15 Break
3:15 – 4:15 Group Discussion
4:15 Drinks & Networking
Aoife Morehead Talent Brand Consultant, LinkedIn
Padraic McMahon Snr. Talent Brand Consultant & Team Lead, LinkedIn
James Denning Relationship Manager, LinkedIn
Today is an opportunity to invest in your professional network
And let’s meet again in Soho in September, to discuss how we have progressed over the last six months.
Details to follow – you are on the invite list!
Hopefully you will now recognise a few more faces at ConnectIn on May 16th
Who is in the room?
April 2016
Legal Industry Insights
In the Legal industry, Job Seasonality shows spikes in January, May/June, and again in September for members starting new jobs
K
10K
20K
30K
40K
50K
60K
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mon
thly
Job
Sta
rts
2013 2014 2015
The largest peaks coincide with the end of Christmas holidays, the end of the school term, and the end of Summer holidays
Industries Included: Law Practise and Legal Services
These Professionals don’t make careers decisions overnight You need to start warming up and pipelining talent pools months in advance
6 months prior to starting at a new company, LinkedIn influenced hires had their first view of a job from that company
6 months prior to starting at a new company, LinkedIn influenced hires are for the first time impacted by Recruiter
4 months prior to starting at a new company, LinkedIn influenced hires have their first interaction with the Company’s Career page
Industries Included: Law Practise and Legal Services Data in this slide is for new hires from 2015
Key Highlights
• Partners are extremely loyal to their employers – they spend an average of 9.5 years working at each company they work for
• Excellent Compensation & Benefits are a huge driver for Partners
in Europe when considering a new job opportunity
8
9,000+ Digital &
Marketing Professionals working in the Legal Industry in the
UK on LinkedIn
24,000+ Partners
working in the Legal Industry in the UK on
• Consider looking outside of your core industry when recruiting this type of talent – 53% of this talent pool have come from outside of the legal industry
• This talent pool is more active than others, 1 in 3 have viewed a job in the last 3 months
Partners in the UK Legal and Law Practise Industries
Talent Pool 2016
9
Where is this talent pool located?
We analysed the Legal and Law Practise market on LinkedIn using the following criteria filters:
11
Legal Services, Law Practise Industries
United Kingdom Geography
Partner Job Title Keywords
Globally there are 263K+ members in this talent pool – 9% are in the UK
12
Global
263K+ members
EMEA
74K+ members
United Kingdom
24K+ members
There are 24K+ members in this talent pool in the UK with most of this talent pool residing in London
13 Size of bubble =Supply Red is high demand, Green is low demand
Edinburgh and Glasgow have lower demand relative to supply of this talent pool
High Demand
Hidden Gems
Saturated
Nottingham, UK
Leeds, UK
14
What are some key attributes of this talent pool?
These professionals tend to spend 9.5 years at each company they work for
16
Average Years Experience
18.9 years
Average # of Companies
2 companies
Average Years per Company
9.5 years
Talent Drivers data helps you craft your EVP
We ask LinkedIn members:
What attributes are important when considering a job?
Representative sample of LinkedIn members took this survey in Q1 2015 404K+ professionals in NAMER, Europe, APAC, LATAM and MENA
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What will move Partners in Europe when they’re considering a job opportunity?
Question asked: Please select the 5 most important factors when considering a job opportunity. Source: LinkedIn Q1 2015 survey of 256 partners across Europe
Top 5 Most Important
% who say attribute is important
18
70%
53%
51%
47%
43%
40%
36%
30%
30%
30%
26%
23%
13%
6%
2%
Excellent compensation & benefits
Challenging Work
Culture that fits my personality
Good work/life balance
Strong career path
A company with a long-term strategic vision
Having a good relationship with your colleagues
A place I would be proud to work
Having a good relationship with your superiors
Flexible Work Arrangements
Ability to make an impact
Strong employee development
Values Employee Contributions
Job security
Internal transfer opportunities
What are these members doing on LinkedIn?
19
Connect & Communicate
76% network with other professionals
Here are how these professionals spending their time on LinkedIn?
You can engage these members across many different touch points
Note: out of members who were active in the last 3 months
86% learn about what other colleagues are doing
Research People & Companies
Professional Insights
79% are staying up to date on industry discussions
Viewing Jobs
14% are actively learning about career opportunities
20
What companies are this talent pool actively following? This talent pool is predominantly following new outlets and companies within the finance industry
21
Top followed companies of non-employees (by volume) The Law Society
The Economist
BBC News
Harvard Business Review
Santander UK Corporate & Commercial
Lloyds Banking Group
Royal Bank of Scotland
Financial Conduct Authority
TED Conferences
HSBC
Solicitors Regulation Authority
Financial Times
Barclays
Savills
PwC
What content is this talent pool interested in?
22
What kind of content is this talent pool most interested in? These topics can help you understand what kind of content resonates
23
Trending Topics by Shares YTD Example Articles per Trending Topic
Arbitration • English judges tell warring spouses to resolve
financial disputes without courts • Divorce: 12 questions all women should ask
Litigation • Fixed Fees for Finance Cases • Staggering price of legal fees comes with a
human cost
Law Firms • Knights proving top choice in 'war on talent‘ • Knights recognised as a key consolidator in the
legal sector
Digital & Marketing Talent in the UK Legal and Law Practise Industries
Talent Pool 2016
24
Where is this talent pool located?
We analysed the Legal and Law Practise market on LinkedIn using the following criteria filters:
Legal Services, Law Practise Industries
United Kingdom Geography
26
Function: IT, Engineering, Marketing OR
Members with Digital & Marketing Skills* Function & Skills
* See Appendix for skills list
Globally there are 86K+ members in this talent pool – 11% are in the UK
27
Global
86K+ members
EMEA
21K+ members
United Kingdom
9K+ members
There are 9K+ members in this talent pool in the UK with most of this talent pool residing in London
28 Size of bubble =Supply Red is high demand, Green is low demand
Liverpool and Sheffield have lower demand relative to supply of this talent pool
High Demand
Hidden Gems
Saturated
Glasgow, UK
29
What are some key attributes of this talent pool?
30
These professionals tend to spend 4 years at each company they work for
31
Average Years Experience
13.6 years
Average # of Companies
3.2 companies
Average Years per Company
4.3 years
Consider looking outside of your core industry
Of these 9K+ members, 5K (53%) have worked in companies not in Legal and Law Practise industries
32
% of the 5K that have worked in other industries
28%
13%
12%
11%
9%
7%
6%
6%
information technology and services
financial services
marketing and advertising
retail
computer software
higher education
telecommunications
accounting
% who have worked in this industry
Work-life balance is more important than compensation for this talent pool
33
Top 5 Most Important
*Based on UK professionals in IT/Financial Services industry working in Marketing/IT/Engineering functions.
What are these members doing on LinkedIn?
34
Connect & Communicate
74% network with other professionals
Here are how these professionals spending their time on LinkedIn?
You can engage these members across many different touch points
Note: out of members who were active in the last 3 months
80% learn about what other colleagues are doing
Research People & Companies
Professional Insights
84% are staying up to date on industry discussions
Viewing Jobs
39% are actively learning about career opportunities
35
What companies are this talent pool actively following? This talent pool is predominantly following tech companies and companies within the Legal and Law Practise
industries
36
Top followed companies of non-employees (by volume)
Microsoft
Apple
BBC
CIM | The Chartered Institute of Marketing
The Law Society
The Economist
TED Conferences
Freshfields Bruckhaus Deringer
Clifford Chance LLP
BBC News
Allen & Overy
Harvard Business Review
HP
Hewlett Packard Enterprise
What content is this talent pool interested in?
37
What kind of content is this talent pool most interested in? These topics can help you understand what kind of content resonates
38
Trending Topics by Shares YTD Example Articles per Trending Topic
Law Firms • How risky is it for a firm if lawyers’ tech skills are
not up to speed? • Stephens Scown shines in UK’s top 100 places
to work list
Social Media Marketing
• 6 Top Marketing Tips for Lawyers in 2016 • The Phantom Stalker: A Social Media Ramble
Web Marketing • Meet the Marketer: Joe Pulizzi, the Godfather of
Content Marketing • Your Blog Isn’t a Billboard
Any questions?
Break
Group Discussion
42
1. What type of talent does your business struggle to recruit and why?
2. What is the focus of your talent brand strategy for 2016?
3. What is the biggest challenge your business faces in terms of developing a
strong talent brand in 2016?
©2016 LinkedIn Corporation. All Rights Reserved.
Marketing & Digital Skill Clusters Used .NET and other Microsoft Application Development Algorithm Application Packaging Architecture and Development Framework C/C++ Cloud and Distributed Computing Computer Network and Network Administration Database Management and Software Digital and Online Design and Publishing Digital and Online Marketing Java Development Mac, Linux and Unix Systems Middleware and Integration Software Mobile Development Perl/Python/Ruby Product Development and Management Scripting Languages SEO/SEM Marketing Social Media Marketing Software Modeling and Process Design User Interface Web Programming
These are the top standard job titles of these professionals
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