A strong employer brand is a competitive advantage. It allows you to not only

recruit and hire the best talent more efficiently; it increases the engagement levels

of current employees. Increased employee engagement improves profitability and

lowers turnover. In short, a stronger employer brand cuts the cost of talent.

We know that strong employer brands connect with employees, by design. But how

do you measure whether your employees are truly connected to your employer

brand? When strengthening your employer brand, what can you use as a road map

for action?

INTRODUCING: EMPLOYER BRAND DIMENSIONSThe David Group’s Employer Brand Dimensions is designed to measure your

employer brand’s strengths—and weaknesses—by measuring how deeply

connected your employees are to your employer brand. Powered by The Work Institute, Employer Brand Dimensions measures your employees’ engagement level

in seven key dimensions of your employer brand.

talent solutions

Are your employees connected to your employer brand?

We can tell you.

workforce communications

employerbrandDIMENSIONS

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5 Intent to Stay

6 Supervisor Relationship

7 Trust in Leadership and Ethical Integrity

1 Company Reputation

2 Empowerment

3 Total Rewards

4 Willingness to Recommend

HR’s ad agency.

THE SOLUTION? IT’S QUICK AND EASY

The Employer Brand Dimensions solution is an online employee engagement survey

of approximately 20 questions specifically designed to measure how connected your

employees are to your employer brand. The survey takes less than 10 minutes for an

employee to complete.

Specific elements of our Employer Brand Dimensions solution include:

• Kick-off planning and strategy

• Survey communications (introduction, solicitation and reminder emails)

• Survey execution by The Work Institute

• Survey report detailing employee connection to employer brand with

recommendations and an action step road map

• Facilitated discussion and management presentation

THE WORK INSTITUTEThe Work Institute is a leader in workforce intelligence combining workforce

research, human capital analytics and financial metrics to provide decision support

intelligence to help companies attract, hire and retain talent, improve performance,

diminish risk and manage human capital costs. The Work Institute specializes in

measuring, understanding and predicting workforce behaviors.

LEARN MORE

To learn more about how The David Group’s Employer Brand Dimensions can help

you to strengthen your employer brand, please contact N. Robert Johnson, APR,

workforce communications practice leader, at 216.685.4486 or

nrjohnson@davidgroup.com.

HR’s ad agency.

The David Group is HR’s ad agency. We are experts in recruitment, retention and

workforce communications focused on helping employers find, attract, engage and

retain talent. Our promise is an unrelenting focus on improving talent acquisition,

talent communications and candidate quality.

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HR’s ad agency.