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Employer Brand Analytics 101

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Check out this Employer Brand Analytics 101 webinar about optimizing your analytics to improve your employer brand!

Text of Employer Brand Analytics 101

  • 1. EmployerBrandAnalyticsConfidential and Proprietary Glassdoor, Inc. 2008-2014

2. Webinar Tips for Attendees You can connect to audio using yourcomputers microphone and speakers. Or, you may select Use Telephoneafter joining the Webinar. All lines will be muted to avoidConfidential and Proprietary Glassdoor, Inc. 2008-2014background noise. You can ask questions at any time bytyping them into the Questions Pane. 3. Featured SpeakersConfidential and Proprietary Glassdoor, Inc. 2008-2014 4. Confidential and Proprietary Glassdoor, Inc. 2008-2014Table of Contents Benchmarks and KeyAreas to Look At Monitoring YourReputation Analyzing CandidateActivity Seeing How You StackUp to the Competition How to Get Started 5. Win the War on TalentYour employerbrand isyour reputation,and if youdont define it,someone else will!Confidential and Proprietary Glassdoor, Inc. 2008-2014 6. Questions You Want AnsweredConfidential and Proprietary Glassdoor, Inc. 2008-2014Areas toAnalyze:1234What is my brand awareness with jobseekers? Is it growing?What is my brand reputation?How does my awareness and reputationcompare with my competition?Who am I attracting with my brandmessage and is it the right audience? 7. Benchmarks to Get You StartedThe average CEO rating is 69%The average company rating is 3.4Company ratings based on a 5-point scale.Confidential and Proprietary Glassdoor, Inc. 2008-2014 8. Ratings Averages By SectorAccounting & Legal 3.6 Information Technology 3.5Aerospace & Defense 3.1 Insurance 3.2Agriculture & Forestry 3.4 Manufacturing 3.2Arts, Entertainment & Recreation 3.5 Media 3.3Biotech & Pharmaceuticals 3.2 Mining & Metals 3.2Business Services 3.4 Non-Profit 3.5Construction, Repair & Maintenance 3.3 Oil, Gas, Energy & Utilities 3.3Consumer Services 3.3 Real Estate 3.4Education 3.5 Restaurants, Bars & Food Services 3.3Finance 3.3 Retail 3.2Government 3.4 Telecommunications 3.2Health Care 3.1 Transportation & Logistics 3.2Travel & Tourism 3.3Confidential and Proprietary Glassdoor, Inc. 2008-2014 9. Key Metrics to ConsiderGlassdoor ratings averagesAwareness and influenceFeedback directlyfrom candidatesAudience demographics ofcandidates you want to attractConfidential and Proprietary Glassdoor, Inc. 2008-2014 10. Employer Brand Analytics Key AreasConfidential and Proprietary Glassdoor, Inc. 2008-2014MonitoringYour ReputationAnalyzing CandidateActivity and DemographicsSeeing How You Stack UpAgainst the CompetitionWhere to Get Started 11. Monitoring Your ReputationConfidential and Proprietary Glassdoor, Inc. 2008-2014 12. Analyze Several Key Areas and Monitor ChangesConfidential and Proprietary Glassdoor, Inc. 2008-20145 Areasof EmployeeRatings onGlassdoor:1234Culture and Values5Work/Life BalanceSenior ManagementCompensation and benefitsCareer Growth Opportunities 13. Using Reputation Word CloudsConfidential and Proprietary Glassdoor, Inc. 2008-2014 14. Filter through What Employees Are SayingConfidential and Proprietary Glassdoor, Inc. 2008-2014 15. Pro Tip: Set Up AlertsConfidential and Proprietary Glassdoor, Inc. 2008-2014 16. Employee Retentionof job seekers would consider leaving theircurrent employers for a company with anexcellent reputationConfidential and Proprietary Glassdoor, Inc. 2008-2014 17. 3 Steps to Monitoring Your Reputation1 Key AreasSet five key areas and track progress over timeConfidential and Proprietary Glassdoor, Inc. 2008-20142Note Strengths and WeaknessesNote the pros and cons of workingat your organization3Track RetentionNote what happens after employees join yourorganization and reasons why people leave 18. Analyzing Candidate ActivityConfidential and Proprietary Glassdoor, Inc. 2008-2014 19. Confidential and Proprietary Glassdoor, Inc. 2008-2014Job Click Activity 20. Interview FeedbackConfidential and Proprietary Glassdoor, Inc. 2008-2014 21. Have You Checked Your Site Traffic Lately?Confidential and Proprietary Glassdoor, Inc. 2008-2014 22. How Do You Measure Employer Branding?Candidate AwarenessAnalyze visits to company pageQuality-of-HireHow many job applications does it take?Cost-Per-HireNote where budget is spent on hiresTime-to-HireLog how long it takes to fill rolesConfidential and Proprietary Glassdoor, Inc. 2008-2014 23. Seeing How You Stack UpAgainst CompetitionConfidential and Proprietary Glassdoor, Inc. 2008-2014 24. Have You Checked Your Competitors Pages?Your Company Competitor 1 Competitor 2Confidential and Proprietary Glassdoor, Inc. 2008-2014 25. Reputation Heat MapsConfidential and Proprietary Glassdoor, Inc. 2008-2014 26. Have You Seen Where Your Competition is InvestingConfidential and Proprietary Glassdoor, Inc. 2008-2014 27. Action Plan: 4 Steps to Tracking Your CompetitionCompare Site Visits MonthlyIdentify Visitor DemographicsCompare RatingsIdentify Channels for Recruiting TalentConfidential and Proprietary Glassdoor, Inc. 2008-20141234 28. Where to Get StartedConfidential and Proprietary Glassdoor, Inc. 2008-2014 29. Delivering Measurable Results2X 3X 30%the quality the influence lower cost-per-hireCustomers across all industries use Glassdoorsemployer solutions to attract better, qualifiedcandidates at a much lower cost-per-hire.Confidential and Proprietary Glassdoor, Inc. 2008-2014 30. Get Started With a Glassdoor Free Employer Account!Confidential and Proprietary Glassdoor, Inc. 2008-2014 31. Confidential and Proprietary Glassdoor, Inc. 2008-2014