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Employer Brand Networking

Event: Finance Industry

26th April 2016

Agenda

1:45 – 2:30 LinkedIn 2016 Insights: Finance Talent Pools

2:30 – 3:00 Spotlight with Johnny Briggs - Group Head, Talent Acquisition at Aviva. Best practices and Q&A

3:00 – 3:15 Break

3:15 – 4:15 Group Discussion

4:15 Drinks & Networking

Ruth NeliganTalent Brand Consultant, LinkedIn

Padraic McMahonSnr. Talent Brand Consultant & Team Lead, LinkedIn

Sophie MitchellRelationship Manager, LinkedIn

1:35 – 1:45 Introduction – Alex Cresswell

Chloe O’BriainEnterprise Account Analyst, LinkedIn

Today is an opportunity to invest in your professional network

And let’s meet again in Soho in September, to discuss how we have progressed over the last six months.

Details to follow – you are on the invite list!

For those of you attending ConnectIn on May 16th, hopefully you may now recognise a few more faces there.

Introduction :

Alex Cresswell

Who is in the room?

April 2016

Financial Services Industry Insights

In this industry, Job Seasonality shows spikes in January, June, and again in September for members starting new jobs

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecK

20K

40K

60K

80K

100K

120K

140K

160K

180K

200K2013 2014 2015

Mon

thly

Job

Sta

rts

The largest peaks coincide with the end of Christmas holidays, the end of the school term, and again at the end of Summer holidays

Industries Included: Financial Services, Banking, Investment Banking, Insurance

Financial Services Professionals don’t make careers decisions overnight.In these industries, you need to start warming up and pipelining talent pools months in advance

8 months prior to starting at a new company, LinkedIn influenced hires had their first view of a job from that company

7 months prior to starting at a new company, LinkedIn influenced hires are for the first time impacted by Recruiter

4 months prior to starting at a new company, LinkedIn influenced hires have their first interaction with the Company’s Career page

Industries Included: Financial Services, Banking, Investment Banking, InsuranceData in this slide is for new hires from 2016

Key Highlights

• Financial Services Professionals are quite loyal to their employers – they spend an average of 7 years working at each company they work for

• Excellent Compensation & Benefits are a huge driver for financial services professionals in Europe when considering a new job opportunity

9

57,000+IT & Digital Talent

Professionals working in the Financial Services Industry in the

UK on LinkedIn

• Flexible Work Arrangements are a driver in recruiting this type of talent specifically.

• This talent pool is more active than others, 36% have viewed a job in the last 3 months

Some quick facts about professionals in the Financial Services & related industries on LinkedIn

41%Female

59%Male

Industries Included: Financial Services, Banking, Investment Banking, InsuranceThese results were analyzed through the lens of LinkedIn data, where gender is inferred based on a member’s first name. 78% of all members within this group can be mapped to a

specific gender; names that cannot be identified as either gender were excluded from the analysis.

Some quick facts about professionals in the Finance Industry on LinkedIn

Finance

Sales

Operations

Support

Administrative

Information Technology

Accounting

Research

26%

12%

8%

7%

6%

5%

4%

4%

35%

30%

18%

5%

6%6%

EntrySeniorManagerDirectorVPCXO/Owner/Partner

Industries Included: Financial Services, Banking, Investment Banking, Insurance

Top Functions (by volume) Seniority Distribution

Professionals in the Financial Services Industry tend to spend an average of 7 years at each company they work for

Average Years Experience

13.5years

Average # of Companies

1.9 companies

Average Years per Company

7years

Industries Included: Financial Services, Banking, Investment Banking, Insurance

Within this industry, these are the most popular companies on LinkedIn globallyHighest Follower per Employee Ratio

(by volume)CNNMoney

Harvard Business Review

Engadget

TechCrunch

The Verge

HeadHonchos.com

Inc. Magazine

Fortune Magazine

Gulf Connexions

Bloomberg

Morgan Stanley Wealth Management

HR Source Consulting

Adweek

The Economist

Time MagazineIndustries Included: Financial Services, Banking, Investment Banking, Insurance

Connect & Communicate

56% network with other professionals

Here are how Financial Services professionals spending their time on LinkedIn

You can engage these members across many different touch points.

Note: out of members who were active in the last 3 months

62% learn about what other colleagues are doing

Research People & Companies

Professional Insights

65% are staying up to date on industry discussions

Viewing Jobs

29% are actively learning about career opportunities

Talent Drivers data helps you craft your EVP

We ask LinkedIn members:

What attributes are important when considering a job?

15

What will move Financial Services Professionals in Europe when they’re considering a job opportunity?

Question asked: Please select the 5 most important factors when considering a job opportunity. Source: LinkedIn Q3 2015 survey of 5,964 members in the European Financial Services Industry

% who say attribute is important

16

17

Humanizing corporate and

employer brands

Talent Pool April 2016

IT & Digital Talentin the UK Financial Services Industry

Where is this talent pool located?

We analysed the financial services industry on LinkedIn using the following criteria filters:

Financial Services and Related Industries: Financial Services, Banking, Investment Banking, Insurance

Industries

United KingdomGeography

IT, EngineeringOR (Business Development, Consulting, Marketing, Media & Communication, Product Management, Program/ Project Management) AND IT & Digital Skills*

Function & Skills

* See Appendix for skills list

Globally there are 862K+ members in this talent pool – 7% (57K) are in the UK

Global

862K+members

EMEA

238K+members

United Kingdom

57K+ members

LinkedIn can help assess supply and demand for talent across regions

Higher demand means that professionals are receiving more contact from recruiters

than peers in other regions

Supply# of talent pool members in

each region

DemandBased on recruiter activity on

LinkedIn

There are 57K members in this talent pool in the UK, with most of this talent pool residing in London

Size of bubble =SupplyRed is high demand, Green is low demand

What are some key indicators of this talent pool?

These professionals tend to spend 4 years at each company they work for

Average Years Experience

15.3years

Average # of Companies

3.6 companies

Average Years per Company

4.3years

Consider looking outside of your core industry. Of these 57K members, 31K (55%) have worked in companies that are not in Financial Services industries

information technology and servicescomputer software

telecommunicationsretail

marketing and advertisinginternet

higher educationgovernment administration

management consultinginvestment management

oil & energyaccountingautomotive

50%18%

12%9%

7%7%

5%5%4%4%4%4%

3%

Industries that this 31K have worked in:

What will move IT & Digital Professionals in the European Financial Services Industry when they’re considering a job opportunity?

Question asked: Please select the 5 most important factors when considering a job opportunity. Source: LinkedIn Q3 2015 survey of 354 members in the European Financial Services Industry

% who say attribute is important

27

What are these members doing on LinkedIn?

Connect & Communicate

66% network with other professionals

Here are how Financial Services professionals spending their time on LinkedIn

You can engage these members across many different touch points.

Note: out of members who were active in the last 3 months

69% learn about what other colleagues are doing

Research People & Companies

Professional Insights

75% are staying up to date on industry discussions

Viewing Jobs

36% are actively learning about career opportunities

What companies are this talent pool actively following? They are predominantly following tech companies – but also a few financial services companies

Top followed companies of non-employees (by volume)

GoogleMicrosoft

Lloyds Banking GroupIBM

HSBCApple

BarclaysAccenture

OracleThe Economist

HPJ.P. Morgan

Financial Conduct AuthorityHays

Royal Bank of Scotland

What is this talent pool interested in?

What kind of content is this talent pool most interested in? These topics can help you understand what kind of content resonates.

Top Trending Topicsby Shares YTD Example Articles per Trending Topic

Investment Banking

• Is old tech putting banks under threat of extinction? - BBC News• Cutting through the noise around financial technology

Mobile Payments

• Visa reports back from the Mobile World Congress - Vision - Visa Europe

• How strong should customer authentication be?

Cloud Computing

• The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire

• Three Use Cases for Financial Modeling in the Cloud

Housekeeping

Survey

Photo?

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IT & Digital Skill Clusters Used.NET and other Microsoft Application DevelopmentAlgorithmApplication PackagingArchitecture and Development FrameworkC/C++Cloud and Distributed ComputingComputer Network and Network AdministrationDatabase Management and SoftwareDigital and Online Design and PublishingDigital and Online MarketingJava Development Mac, Linux and Unix SystemsMiddleware and Integration SoftwareMobile DevelopmentPerl/Python/RubyProduct Development and ManagementScripting LanguagesSEO/SEM MarketingSocial Media MarketingSoftware Modeling and Process DesignUser InterfaceWeb Programming