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“New” Rules for “New” Tools
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BLOGGING
FUNDAMENTALS“New” Rules for “New” Tools
“New” Rules for “New” Tools
Moderator: Betty Cahill // Delishytown // @Betty_Cahill Speakers:
Charlie Capen // HowToBeADad.com // @howtobeadadChrissy Watson // Outlaw Mom // @TheOutlawMom
Cynthia Sanchez // Oh So Pinteresting // @OSPInteresting
BLOGGING FUNDAMENTALS
“New” Rules for “New” Tools
Betty Cahill // Delishytown // @Betty_Cahill
BLOGGING FUNDAMENTALS
This is the Tumblr Dashboard
This is where you scroll down to see all the tumblogs blogs you follow, which tumblrs follow you. It’s also where you go to make a new blog post, see your activity, check messages, track tags, find new blogs to follow, and work on perfecting all those drafts that you’ve been saving.
Here’s my blog, Delishytown.tumblr.com
Tracked Tags
Click the “search tumblr” drop down to see tags that you are tracking.
Activity LogCheck this
area to see if and when your blog is blowing up! It’s fun!
Tumblr Spotlight, aka“Find Blogs” on your Dashboard
There are a lot of categories of blogs on Tumblr! (I’m featured in the Food and Drink Category.)
(Whaaaat?)
p.s. Thanks to the Tumblr staff for featuring me!, Especially the Goddess of Scrumptiousness, Jeannie Maristrela)
Featured Tags
There are many editors at Tumblr. Tumblr editors are encouraged to feature blog posts that they like. When a tumblr editor features one of your posts, the tracked tag shows up with a blue box around it and is put in that particular category. Being featured brings a lot of folks to your blog!
“New” Rules for “New” Tools
Charlie Capen // HowToBeADad.com // @howtobeadad
BLOGGING FUNDAMENTALS
• Great tool for personalizing your platform• Powerful visual showcase• Storytelling and branding tool• Not most effective tool for traffic building and pageviews• Community size drive by inbound linking, tagging & visual
motivators• Changes in “Explore” area with curated content make it
worthwhile for exploration
“New” Rules for “New” Tools
Chrissy Watson // TheOutlawMom.com // @TheOutlawMom Bloggylaw.com// @BloggerEsq
BLOGGING FUNDAMENTALS
Giveaways – Pinterest Don’ts
• Require readers to Pin from certain Boards
• Make Pins, Boards, likes, or follows an Entry
• Ask readers to comment as part of the contest
• Have a voting contest with Pins, Boards, or likes
• Set a minimum number of Pins
Giveaways – Pinterest Don’ts
DON’T BE SPAMMY
Giveaways – Pinterest Do’s
• Set a theme
• Let Readers Pin what they want
• Use a hashtag to track entries
Giveaways – Instagram Do’s
• Release:“You agree to a complete release of Instagram....”
• Acknowledgement:“This promotion is in no way sponsored, endorsed or
administered by, or associated with, Instagram.”
Giveaways – Tumblr Don’ts
Don’t participate in
“Non-Genuine Social Gesture Schemes”
Giveaways – Tumblr Don’ts
$1,000
Giveaways – Tumblr Do’s
1. Release
2. Acknowledgement
3. Consent
Sponsored Content
Disclosures
• Photo
• Comment
TAKEAWAYS
• Consult the Community Guidelines• Don’t forget your Disclosures
“New” Rules for “New” Tools
Cynthia Sanchez // Oh So Pinteresting // @OSPInteresting
BLOGGING FUNDAMENTALS
Pinterest is one cool traffic tool
•39% of active users choose Pinterest over search engines
• 59% of Pinterest users click through pins to
blogs/photos/articles, 27% click through to brand or shopping sites
(Ahology Pinterest Media consumption Study 2014)
Growing Your Pinterest Following
•Collaboration through group boards
•Network with existing community
•Seek out new connections on other social networks
•PinGroupie- Group board directory ? ? ?
Monetization of Your Pinterest Account
•Read acceptable use policy!
•Affiliate links do not work
http://about.pinterest.com/en/acceptable-use-policy#compensates-pinning
