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January 15, 2015
Rules for Content Tools
January 15, 2015
Browser-based tools make it far
easier to work as a team
Content should flow gracefully and
automatically onto virtually any
screen size
Ensure that your content tools are
inherently collaborative
Use Collaborative Tools
Use Cross-Platform Software
Avoid Desktop Software
Choose tools using HTML for
authoring, management and display
of your learning content
Work in HTML
Browser-based tools make it far
easier to work as a team
Ensure that your content tools are
inherently collaborative
Choose tools using HTML for
authoring, management and display
of your learning content
Use Collaborative Tools
Use Cross-Platform Software
Avoid Desktop Software
Work in HTML
Content should flow gracefully and
automatically onto virtually any
screen size
Structure Style
Structure = HTML Style = CSS
<html>
<body>
<h1>The Story of Publishing</h1>
<p>Once upon a time, there lived a very
clever man named Johannes Gutenberg, who
got tired of having to write every book by
hand for each reader. "Hmm," he wondered.
"What if there were a better way to get
important information to more people? What
if it were less expensive for writers to
publish and for readers to read?"</p>
<p>So, Gutenberg thought and thought, and
the gears in his brain went round and
round. He tweaked this and fiddled with
that. He learned about <a
href="http://en.wikipedia.org/wiki/Intaglio
_(printmaking)">intaglio printing</a> in
Italy, and he experimented with different
kinds of inks, movable type and more.
Finally, in 1455, he finally put it all
together and built the very first
commercial printing press.</p>
<img
src="../../img/chapter01/shutterstock_14280
7399.jpg" alt="" /></a>
<p>Figure 1.1 First Printing Press</p>
</body>
</html>
<html>
<body>
<h1>The Story of Publishing</h1>
<p>Once upon a time, there lived a very
clever man named Johannes Gutenberg, who
got tired of having to write every book by
hand for each reader. "Hmm," he wondered.
"What if there were a better way to get
important information to more people? What
if it were less expensive for writers to
publish and for readers to read?"</p>
<p>So, Gutenberg thought and thought, and
the gears in his brain went round and
round. He tweaked this and fiddled with
that. He learned about <a
href="http://en.wikipedia.org/wiki/Intaglio
_(printmaking)">intaglio printing</a> in
Italy, and he experimented with different
kinds of inks, movable type and more.
Finally, in 1455, he finally put it all
together and built the very first
commercial printing press.</p>
<img
src="../../img/chapter01/shutterstock_14280
7399.jpg" alt="" /></a>
<p>Figure 1.1 First Printing Press</p>
</body>
</html>
<html>
<body>
<h1>The Story of Publishing</h1>
<p>Once upon a time, there lived a very
clever man named Johannes Gutenberg, who
got tired of having to write every book by
hand for each reader. "Hmm," he wondered.
"What if there were a better way to get
important information to more people? What
if it were less expensive for writers to
publish and for readers to read?"</p>
<p>So, Gutenberg thought and thought, and
the gears in his brain went round and
round. He tweaked this and fiddled with
that. He learned about <a
href="http://en.wikipedia.org/wiki/Intaglio
_(printmaking)">intaglio printing</a> in
Italy, and he experimented with different
kinds of inks, movable type and more.
Finally, in 1455, he finally put it all
together and built the very first
commercial printing press.</p>
<img
src="../../img/chapter01/shutterstock_14280
7399.jpg" alt="" /></a>
<p>Figure 1.1 First Printing Press</p>
</body>
</html>
Structured Content is Code
<xml goes
here>Word Doc here
<html>
<body>
<h1>The Story of Publishing</h1>
<p>Once upon a time, there lived a very
clever man named Johannes Gutenberg,
who got tired of having to write every
book by hand for each reader. "Hmm," he
wondered. "What if there were a better
way to get important information to
more people? What if it were less
expensive for writers to publish and
for readers to read?"</p>
</body>
</html>
The Story of Publishing
Once upon a time, there lived a
very clever man named
Johannes Gutenberg, who got
tired of having to write every
book by hand for each reader.
"Hmm," he wondered. "What if
there were a better way to get
important information to more
people? What if it were less
expensive for writers to publish
and for readers to read?"
Work Exclusively in HTML
No Desktop Software Built-in Workflow
January 15, 2015
Browser-based tools make it far
easier to work as a team
Ensure that your content tools are
inherently collaborative
Choose tools using HTML for
authoring, management and display
of your learning content
Content should flow gracefully and
automatically onto virtually any
screen size
Use Cross-Platform Software
Collaborate Together on Content That Works for Any Device
January 15, 2015
Cross-Platform Software
Watch out for:
• Truncated or dropped lines on smaller screens
• Confusing empty space around your content
• Videos that aren’t optimized for smaller devices
• Layouts that don’t reflow for portrait and landscape
modes
January 15, 2015
January 15, 2015
Browser-based tools make it far
easier to work as a team
Ensure that your content tools are
inherently collaborative
Choose tools using HTML for
authoring, management and display
of your learning content
Use Collaborative Tools
Use Cross-Platform Software
Avoid Desktop Software
Work in HTML
Content should flow gracefully and
automatically onto virtually any
screen size
After 30 Years of Progress,
Desktop Publishing Can’t Keep Up with Market Demands
January 15, 2015
January 15, 2015
PDF Became the Default “Digital” Format
Main Problems with Desktop Software
1
2
Desktop software applications require you to manipulate
content locally on your computer.
3
Collaboration
Version control
January 15, 2015
Welcome to Cloud Publishing
January 15, 2015
+ =
WYSIWYG for All SizesMult. Contributors at Once
Cloud Publishing Builds on the Vision of Desktop Publishing
January 15, 2015
January 15, 2015
Browser-based tools make it far
easier to work as a team
Ensure that your content tools are
inherently collaborative
Choose tools using HTML for
authoring, management and display
of your learning content
Use Collaborative Tools
Use Cross-Platform Software
Avoid Desktop Software
Work in HTML
Content should flow gracefully and
automatically onto virtually any
screen size
January 15, 2015
Desktop Software Makes Collaboration Cumbersome
How You Will Know If You Have a Dynamic Workflow?
January 15, 2015
1
2
4
Preview multiple screen and font sizes
quickly3
5
6
Easy to use approved design elements
Everyone sees the content at the same
time
Contextualize comments by embedding them in
content
Track changes and assign comments with
workflow
Utilize HTML & CSS instead of proprietary
formats
January 15, 2015
1
2
4
Work in HTML
3 Avoid desktop software
Select technology that outputs to all devices
Demand built-in workflow
Inkling’s Key Recommendations
5 Find the right partners for your needs
Thank You
