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Hello panel pickers, welcome to the world of social health and our burning question… Can social media benefit the health experience? Thanks for stopping by, we encourage you to vote positively for our panel submission and be a voice in your health experience. Visit http://panelpicker.sxsw.com Search for "Social Health Panel" under the Interactive section, vote to have our panel present live at the SXSW 2012 Interactive Health Track. Data, learnings and the social health graphic will be openly shared across the health community and with anyone interested in enhancing the health experience.
Can Social Media
Benefit the
Health Experience
SXSW Social Health Panel Submission
or those under 30…
Social media is here to…
Well maybe… NOTSTAY
Social media is just a FAD for the techy tweeting
crowd
Need Proof
Pope Benedict XVI, born in the pre-
computer year of 1927,
recently joined the Twitterati
First Pope Tweet ~ June 28, 2011
President Barack Obama
will be personally tweeting during his upcoming re-election
campaign
~ Watch for White House tweets signed BO, indicating
those views are HIS own
80% of adult internet users in the US have looked online for health
information
CDC Emergency, the most popular CDC Twitter feed, has more than 1.2
M followers
786 US hospitals have Twitter accounts and 551 have YouTube
Channels (June 2011)
PEW Internet & American Life Project CDC eHealth Metrics
GR
OU
P H
UG
ALL HAIL SOCIAL MEDIA
NOT SO FASTIT’S NOT THAT EASY
10% Facebook Page 8% Twitter/Tweet Chats
5% LinkedIn Page
83% Internet
6% Blogging
3% YouTubefoursquareMobile App
52% MD Networking25% Email
15% Media App
17% Patient Portal
27% Intranet
7% SM Content Sharing
Facebook Twitter & T Chats LinkedIn Internet Blogger YouTube Mobile App Foursquare
MD Networking Email Media App Patient Portal Intranet SM Content
Do Not Use SM
Data
via In
Cro
wd 1
00 U
S b
ase
d p
hysicia
ns (o
nco
logists / g
astro
ente
rolo
gists /
inte
rnal m
edicin
e)
36% Do Not Use SM
Is there common ground among
stakeholders for the use of
social media in health
Who are these health stakeholders…
… just about of us
Doctors Nurses
PatientsAnyone that sees a doctor
Allied Health Professionals
Medical Students
Insurers
Hospitals
Hospital Systems
Family care givers
Health Educato
rs
ALL
What
is
the V
ALU
E o
f so
cial m
ed
ia in
th
e h
ealt
h e
xperi
ence
CONNECT
COMMUNITYENGAGE
SHARE
SUPPORT
EDUCATE
INTERACT
TRUST
NETWORK
SIMPLIFY the PROCESS
LISTENHEARGAIN FEEDBACKFo
r b
oth
con
sum
ers
an
d p
rovid
ers
of
healt
h
Can we identify a for infusing social media into our
health experience
Starting point
SX
SW
SO
CIA
L H
EA
LTH
PA
NEL
How do we plan to move minds, or at least tap into them
What social media tools have the biggest potential to benefit and add value to the health experience
Which tools are most problematic What concerns do you have using social media in health
Remember all those health stakeholders, we’re going to ask them some questions…
Are there social media tools that consumers and
providers both feel could benefit the health experience
ID social media tools that are better suited for use in health……and those considered problematic
Where’s the common ground…
…the differences and disconnects
Explore best starting point for using social media in health
• ACCESS to those involved across the health experience
• ability to AMPLIFY the voices of consumers and providers of health
• health EXPERIENCE on both sides of the social media belief system
• desire to DISCUSS, gain input, share needs and define expectations
Value of our panel is in not our individual views but in our …
The BEST ‘picked panel’
Our goal is to represent all the different voices that participate in health, bringing them together to benefit the experience
Dr. West, scientist, medical educator, advisory dean, patient advocate, supporter of personalized medicine, Syracuse NY
Dr. Foreman, digital immigrant, psychologist, mental health care provider and advocate, rural Kansas
Jill Celest , marketer across health organizations, national health system experience, social media firm, Florida
Mike Boehmer, non-profit health systems experience across Ohio’s largest provider, government social services work, Ohio
Kathleen Poulos, nurse, market researcher, international health experience, access across health stakeholders, California
SXSW Social Health Panel Submission
Thanks for stopping by, we encourage
you to vote positively for our panel submission and be a voice in
your health experience.
Data, learnings and the social health graphic will be openly shared
across the health community and
with anyone interested in
enhancing the health experience.
