This session will focus on how to accomplish huge things in little time. From near-overnight IPOs and massive cult followings, to instant NY Times bestsellers and runaway viral campaigns, learn tricks from those who have created monsters of buzz, fame, and fortune.
Tim Ferris, author of The Four Hour Work Week
Mike Cassidy, Benchmark Capital
Evan Williams, Co- founder of Twitter
Cali Lewis, Host and co=producer of Geekbrief.tv
This was interesting for anyone hoping to run their own start-up, but one thing that was applicable for us was this idea that at the beginning you need to focus in on a particular market
Foster a small, loyal audience let them help you perfect the product
As it swells it will go mainstream in its own time
Look at Facebook, it started with college students, then the US, then overseas.
7. Keynote Speaker: Mark Zuckerberg
8. Keynote Speaker: Mark Zuckerberg
The now infamous interview with SXSWis headlining act. Our version of a rockstar.
Mark has obviously been media trained, over-using words like community communication understanding and always looking at the audience
But the real travesty was the interviewing style by journalist Sarah Lacy
Audience were interested in technical aspects of Facebook, not a gossipy, personality style interview Sarah was attempting (which is difficult to get with a robot like Mark anyway).
Mob style heckling happened in person, but even louder on TWITTER
Full analysis of this on Valleywag: http://valleywag.com/search/sxsw%20mark%20zuckerberg%20sarah%20lacy/
9. Keynote Speaker: Mark Zuckerberg
Blogfather Jeff Jarvis on Lacy's Zuckerbomb :
Writes Jeff Jarvis, the magazine veteran who turned blogger a few years ago: When it became obvious that the audience was hostile to her cheering Zuckerberg when he told her to ask a question she acted hurt, as if this hour was about her. Worse, she told us how tough her job was. It wasn't tough. It was a privilege and she was blowing it. And at the end, when she said that people should send her an email telling her what went wrong, she was so 1994; she didn't understand that the people in the crowd were already coalescing in Twitter and blogs into an instant consensus. Oh, if only there'd been a back-channel chat projected on the screen beside her. Then, she could have seen.[ BuzzMachine ]
Ev Williams (twitter.com), Shaila Dewan (reporter, new york times), Owen Thomas (valleywag), Alan Citron (tmz.com) and Julia Allison (star magazine). The panel not only talked about gossip, but got some interesting gossip started right then and there.
13. Ad-Supported Music, A New Hope For The Industry?
Question raised is can ad-supported music replace album sales on a dollar-for-dollar basis
Tricky question to answer as its difficult to put a dollar value on music
Interscopes Ted Mico trashed the idea that music should be thought of as just a a promotional tool: I need more marketing and promotion on the internet like I need a root canal without anesthetic.
Peter Rojas, RCRD LBL: Im not interested in the music industry at all in the traditional sense. Rather than seeing RCRD LBL as a, well, record label, he sees it as a social media, blog site with music as the glue: Its not about trying to attract revenue out of each download. ...Youre creating a relationship with an audience.
As for the old digital model, he suggested that the only people he knows who buy tracks from iTunes are people who get giftcards from grandparents for Christmas. By this point, audience members started getting agitated. One screamed out something about Rojas disregarding intellectual property. Mico suggested that it was silly for Rojas to disclaim the traditional model since he called his site RCRD LBL (its pronounced record label) Its obviously a bow to the past.. The i