3. Guy Kawasaki, founder of Alltop.com EXCELLENT INTERVIEWER!
Described Google+ as Google 2.0 Users = people signed up for
Google+, using any form of Google No plans to open API Vic
Gundortra, SVP of engineering at Google+ HAS HAD GREAT MEDIA
TRAINING!
4. multi ymono: the cultural advertising battle Marketers and
brands are going to have to alter the way they perceive their
audiences Minorities need to participate from the very start of
messaging to be effective not just be an afterthought and
Hispanicize an ad or content thats already been created
Multicultural agencies are competing with traditional agencies when
it comes to digital work
5. hispanic persona project Hispanic marketing is dying
Hispanics are the largest U.S. minority: o 16 percent of the U.S.
population o 23 percent of children in the U.S. are Hispanic o 63
percent of Hispanics in the U.S. were born here o Majority of the
Hispanic population is under 30 years old If you want to be
relevant, you must figure out the Hispanic market Think of
Hispanics as users instead of consumers
6. hispanic persona project
7. shut up & drawLets awaken your visual cortex!1) Get a
partner2) Come up with an acronym3) Create a phrase using the
letters in your acronym4) Draw the phrase
8. shut up & draw Visuals can help you: o Articulate your
thoughts o Memorize things o Get more out of your conversations o
Convince someone of something If you want to visualize, but dont
know how to draw, just draw a circle Drawing doesnt have to be
perfect; it can be quick and dirty and still make an impact
9. shut up & draw Vivid Grammar: create a visual framework
of what youre thinking about
10. drugs, milk & money: socialmedia in regulated
industries Has to start at the top Make friends with legal
Re-imagine your content Classify your content into red, yellow,
green Cant have the come be our friend mindset Hone in on a narrow
target; the more narrow, the better
11. key themes & takeaways The importance of visualization
and storytelling Focus on social good Social apps to make
serendipitous connections Cant wait to get Spredfast! Never be
afraid to say, hi OCG is on the right track!!
