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TAKEAW
AYS F
ROM SXSW
INTE
RACTIVE 2
012
HO
W I W
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T T
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HI S
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WI T
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PR
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D.Lo
/
@DLo
Bosto
n
SXSWi
2012
D.Lo
SXSW INTERACTIVE IN A NUTSHELL
• 5-days of Inspiration
• Ginormous
• How was CC?
SXSWi
2012
D.Lo
TRENDS
• Mobile Payments
• Responsive / Rich Web Design
• Immersive App Experiences
• Crowdsourcing
• User-Centered Design
• Tom’s Shoes
SXSWi
2012
D.Lo
SESSIONS
Development; 7
Other; 8
Key-notes, 3
• HTML5• CSS3• Mobile• Responsive• Javascript• Frameworks• Tools
• Community Management
• Gamification• Data
Visualization• eMagazines• Emerging
Trends
Ray Kurzweil – Expanding Our Intelligence (podcast)
SXSWi
2012
D.Lo
INCREASING ENGAGEMENT
Boosting Engagement with “Gamification” - podcast
• Encouraging people to do something
• Games vs. Applying game-like strategy
• Offer something worthwhile and sustainable
Applying Behavior Design - podcast
• Technology brings our behavior online
• Technology lowers the barrier to action
• Data and analytics
Photo credit: http://technorati.com/business/advertising/article/has-your-site-been-gamified/
SXSWi
2012
D.Lo
A RICH, USER-CENTRIC EXPERIENCE
From Print to Digital – The Magazine– podcast
• Successful Tactics
• User-centric
• Interactivity where it makes sense
• Related content
• Exclusivity
• Not just for magazines!
SXSWi
2012
D.Lo
DATA VISUALIZATION
Data Visualization – podcast
• Not about the numbers
• Make it visually interesting
• Augment the story
• Tell a story
Image credit: http://eagereyes.org/criticism/fascinating-world-of-good-infographics
SXSWi
2012
D.Lo
SXSWi
2012
D.Lo
SXSWi
2012
D.Lo
Image credit: http://eagereyes.org/criticism/fascinating-world-of-good-infographics
SXSWi
2012
D.Lo
INFOGRAPHIC RESOURCES
EagerEyes – Robert Kosara
• http://eagereyes.org/criticism/fascinating-world-of-good-infographics
GOOD Magazine
• http://www.good.is/infographics
• http://awesome.good.is/transparency/web/1101/census-data/flash.html
• http://www.good.is/beg-borrow-steal/econographic/
Higher Ed Examples
• http://
collegewebguy.com/2012/04/25/university-infographics-yes-you-should
• http://www.babson.edu/Academics/centers/blank-center/global-research/P
ublishingImages/Online-Learning-Survey-Infographic.png
SXSWi
2012
D.Lo
QUESTIONS?