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Rosemary Jean-Louis, Georgia Public Broadcasting’s Desperate for Downton blogger, shares how she turned her passion for the show into the network’s number one blog and a fan destination to live chat, exchange information and make friends.
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How to Build a Following
Around Your Favorite TV Show
or Movie
presented by Rosemary Jean-Louis
Wordcamp Atlanta 2014rjean_louis
gpb.org/desperate-for-downton
“Real Job”
Content Curator/Editor @ GPB Digital
Better Known As
Saucy “Downton Abbey” Authority/Blogger
Blog Origin Story
Started in 12/2011 - Season 1 &2
Oh Snap Moment
Trivia Question: What scandal did this Turkish diplomat character cause?
Tip #1: Develop a Persona
•My Persona:Saucy, playful garden party hostess
Tip #2: Write About Oh Snap/OMG Stuff
•Watercooler plots•Gossip•Behind the scenes •Cast changes•Plots•Fun stuff
Tip #3: Milk a Controversial Plotline
Trivia Question:What happened at the end season 3 that enraged fans?
Thank you Dan Stevens!
Tip #4: Build Community
Build & find followers in & outside of blog•Live chats - Google Plus Hangout Watch Parties•Join Google Plus or Facebook Groups (post blogs there, comment there)•Engage commenters (if you use Disqus you can get their email addresses)•Follow & talk to TV show or movie tweeters•Follow TV or movie official twitter feeds
Tip #5: Get Stories from Fans
“My Downton Abbey Weekend with Allen Leech & Jessica Fellowes”
Tip #6: Interview Famous People Connected to Show
Interview with Jessica Fellowes
Tip #7: Get out & Speak
•Online videos•Conferences•Meet-ups•Events about Show
www.rosemaryjean-louis.com
