Presentation given by Maria de los Angeles, freelance writer and blogging instructor, at WordCamp Miami 2011. NOTE: This presentation is missing images on slide 3 slide. I'm working on it -- seems to be a problem with conversion to slideshare. You will, however, be able to see the images if you download the presentation.
Text of WordCamp Miami 2011
Speaker: Maria de los Angeles
March 5, 2011
Wordcamp, University of Miami
3. publishing is nothing new 4. what is a blog?
A profound shift in the way humans communicate and connect.
A blog is an empty vessel for content.
Put anything you want in it and see it grow.
5. get started
Create something out of nothing.
What are you passionate about?
Start from scratch with an outline.
Be fearless.You know more than you think.
6. look whos talking
If youre alive, you have a voice.
It takes time to develop and it always evolves.
ALL writing is persuasion.
What are you selling?
Who is your audience?
How do you want to talk to them?
7. immerse yourself
Eat, breathe and live your passion.
Fall in love with your blog.
Commit to it.
Find an angle, even when there isnt one.
If it doesnt work, then move on.Its OK to evolve.
8. technique - editorial
Decide on a topic.
Create an outline.
Set up an editorial calendar.
Everything you encounter is a potential blog post.
Keep an eye on news, current affairs and trends.
Youre a publisher now! Start thinking like one. Youre also an editor and a writer. 9. technique - writing
General is boring; specific is interesting.
Keep it short: 300 - 500 words per post.
Read it aloud.
SEO: use words that YOU would use to find your own subject matter online.
Practice is what turns the craft of writing into an art.Every great writer knows you never stop practicing. 10. technique - community
Engagement is key.
Find similar blogs.
Comment and interact.
Link to blogs you like.
Use comments to generate topics for your own blog posts.
If you use social media, spread the word.
Your blog doesnt exist in a vacuum.Your voice is one of many in a community.Make it a beautiful contribution. 11. technique - resources