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By Morgan Hoey
What is Pinterest?
• A virtual bulletin board
• An expression of you• A source of
inspiration and new ideas
Key Facts
• Launched in March 2010• Less than 10,000 registered users in 2011• 11.7 mil. unique visitors; est. 23 mil. registered• iPhone app launched in March 2011• Currently no ad opportunities
Key Impacts• Third most popular social network • 145% growth in traffic from Aug. to Jan. 2012• Visually based, scrapbook-esque• Network not limited to connections
Key Performance Indicators
• Quantitative Repins-per-pin Likes-per-pin # of followers Referral Traffic
• QualitativeComments on pins
Be an Effective Pinner
• Link pin to original source, credit the creator, add a thoughtful comment
• Organize/categorize boards
• Create a true representation of you
Cautions for Use
• Nothing can be private• Spam pins
Chobani
KT Tape
Sources
• www.pinterest.com• http://www.nytimes.com/2012/07/22/magazi
ne/pinterest-tumblr-and-the-trouble-with-curation.html?pagewanted=all
• http://pinterest.com/about/help/• http://marketingland.com/making-sense-of-ke
y-pinterest-metrics-and-analytics-tools-13208• http://stephaneprudhomme.visibli.com/share
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