Qualitative Data Analysis Using NVivo

An Intermediate Workshop

Facilitator: Brenda Cecilia Padilla Rodriguez May 21, 2014

Aims of this workshop

Explore the classification functions of NVivo.

Visualise data in different ways.

Run data queries.

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Topics NOT covered

Defining key terms in qualitative data analysis

Adding data sources

Creating node trees

Coding

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Let’s start!

Research questions

What are participants’ online course expectations before delivery?

What are the differences (if any) between managers’ and students’

pre-course expectations?

Open NVivo project.

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Ways of classifying data

Source names

Source classifications

Sets

Search folders

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Data classification

Classify the data sources: interviews and skype interviews.Create > Source classification

Create a set of sources to check.Right click - Create as > Create as set

Create search folders for people with different levels of previous experience with online learning.

Look for > Advanced find > Add to project as search folder

Search criteria > Coded at > Selected items (experience)

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DONE?Think about other uses you can give to source classifications, sets

and search folders. Create your own!

Data visualisation

Create a chart using your source classification.Explore > Chart > Sources > Sources by attribute value > interviewer

Who has conducted the most interviews?

Create a tree map of the nodes.Explore > Tree map > Nodes

What are the main pre-course expectations?

Create a graph for a data source.Explore > Graph

What are the main pre-course expectations?

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DONE?Paste your visualisations in your Journal (Sources > Memos).

Queries

Run a text search query (Query > Text search).How many people talk about their team?

Run a word frequency query (Query > Word frequency).What are the key words in participants’ interviews?

Check out the word cloud (at the right).

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DONE?Help your neighbour!

Queries

Explore the relationship between online learning experience and pre-course expectations.

Query > Matrix coding

Define rows (pre-course expectation nodes) & add to list

Define columns (search folders) & add to list

Node matrix: Search for content of rows AND of columns

Make sure you are checking what you want to check.View > Node matrix > Sources coded > All classifications

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DONE?Change the colors: View > Node matrix > Cell shading

Export the data as a spreadsheet: Right click - Export node matrix

Extra!

Compare pre-course expectations of participants from the South and from the North.

How can you do that?

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