NVIVO

INTRODUCTION COE Technology Committee

April 15, 2014

QUALITATIVE RESEARCH

Do you use qualitative methods for your

research?

How do you collect/analyze/use your

qualitative data?

What are you interested in learning today?

WHAT CAN NVIVO DO FOR YOU?

WHY USE SOFTWARE?

WHERE TO START?

NVIVO TUTORIAL

video

See Adam Stone in the Technology Learning Center (Mashburn 102 or

501-450-3400) to reserve one of two nVivo laptops.

USING NVIVO: AN EXAMPLE

Ways NVIVO was used in

dissertation research

to aid in data analysis

Hunter P. Goodman

April 2014

Multiple-site Case Study

Purpose: To Explore the Role of University Leaders in Civic Engagement

Data Collection

25 interviews (semi-structured)

Strategic plans/documents at five HE institutions

Form 990s at five HE institutions

MULTIPLE-SITE CASE STUDY

Primarily interviews and strategic plans

Form 990s (numbers) not useful with NVIVO given qualitative focus

Charts, graphs, word frequency, and models used

NVIVO AIDED WITH ANALYSIS

REASONS TO USE NVIVO

Assists with viewing the data more holistically by helping the researcher

look word frequency and common linkages in data

Provides researchers for generating multiple graphics and charts that

tell the story more effectively

Allows researcher to use NVIVO throughout the research process…for

LEAD students I recommend using it in the QP process so all data is in

the system early. This allows a more thorough use of the software.

KEY ASPECTS THAT CAME OUT OF DATA

I used these graphics to look at the ideas arising

frequently in the data. By looking at these I was able to

develop the themes more thoroughly.

WORD CLOUD (FREQUENCY)

This is a word frequency cloud of the 50 most frequently

used words in one of my data sets. It is a creative way of

seeing which words appear most often.

WORD FREQUENCY (TABLE)

Word Count Weighted % Similar Words

community 189 2.55 communicate, communities, community

students 112 1.51 students

people 88 1.19 people

college 87 1.17 college, colleges

help 53 0.72 help, helped, helpful, helping

educational 51 0.69 educate, educated, educating, education, educational,

educators

needs 49 0.66 need, needed, needing, needs

engagement 48 0.65 engage, engaged, engagement, engagements, engaging

civic 42 0.57 civic

place 40 0.54 place, placed, places

integrative 35 0.47 integral, integrate, integrated, integrating, integrative,

integrity

program 34 0.46 program, programming, programs

faculty 32 0.43 faculties, faculty

experiences 25 0.34 experience, experiences

giving 25 0.34 give, gives, giving

This is a word frequency chart of the 15 most frequently used words in one of my data sets. It is

a helpful way of delineating the common words. Through the software, you can filter out the “to,

the, and other words mentioned often but that are not significant.”

GRAPH OF CORRESPONDING DATA

Through NVIVO, you can create graphs that compare data in various ways.

OTHER GRAPHICS

This is another

way to look at

most frequently

used words.

To access NVIVO, see Adam Stone or Ashton Crabtree in the Technology

Learning Center within the College of Education, Mashburn 102. The

College of Education maintains two laptops with NVIVO on them. You can

check out the computers for use. Be sure to have a jump drive on hand so

you can save your data on it.

For further information, take a look at the following links:

http://youtu.be/0YyVySrV2cM

http://www.qsrinternational.com/support_tutorials.aspx

Next Steps…