Emma Weedy

Pitch Presentation

Client: NHS and College Nurse Team

Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Smoking. STDs. Teenage pregnancy. Drug abuse. Mental health. Obesity. Smoking. STDs.

Initial Brief...

Chosen aspectWhy mental health?

“Mental health has been

left out of media

involvement.”

“People suffer from stress and...are depressed but you just don’t know.”

“You see a lot on the others around the college and nothing really on mental health.”

Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible. Help. Advice. Caring. Confidential. Accessible.

Client Research...

Target audience...

...Males

...

...Queen Elizabeth Sixth Form College......Darlington...

...Recognisable brands and logos......16-19 year olds...

Heterosexual, Bisexual and Homosexual...

...Richmond...

...All tribes......AS/A2 educational status...

...No specific socioeconomic group...

Visual representatio

n of my

target audience

.

Peripheral audience

Genre research

Use of guerrilla marketing...

Big college health check

Through research of the college health check it was clear that my target audience had did not suffer from any serious long term condition or disability however the audience research I conducted also made it clear that the students lacked knowledge of mental health conditions.

Problems created by target audience

Gender:• Not just one specific gender to target•Need to find a way of attracting all genders• All genders have different likes and dislikes!

Sexuality:• Must ensure not to offend any sexuality or make my campaign gender specific.

Education:•As I am targeting a variety of people from the same educational status.

The large title attracts the reader and stands out due to the large text and different use of colour. Instantly know what the type of content will be.

Strong image takes up large ratio of the page, suggests the image reflects on the type of reader.

Use of three colour scheme (black, blue and red). Highlights key with using a different colour from the scheme.

Short, snappy use of text gets straight to the point.

Highlights key words.

Large image to show the main subject of the magazine

Explains what is in the magazine with ‘plus’ in a different colour to emphasise the additional information

Real life stories get the reader interested

Includes fashionable bargains which is suitable for the age of the reader

Large title to attract the audience. The colour of the title changes with each issue of the magazine in order to keep with the colour scheme

Constraints

4.2 Advertisements must not cause serious or widespread offence against generally accepted moral, social or cultural standards’

4.8 Advertisements must not condone or encourage harmful discriminatory behaviour or treatment. Advertisements must not prejudice respect for human dignity.

3.12 Advertisements must not mislead by exaggerating the capability or performance of a product or service.

6.1 Marketers must not unfairly portray or refer to anyone in an adverse or offensive way unless that person has given the marketer written permission to allow it.

Budget = £10,000

Pie chart to show the expenditure of idea 1

Expenditure

Profit/Con-tingency

Pie chart to show the expenditure of idea 2

Expen-ditureLoss

Final idea

This is the first product within my campaign-a bus stop poster.

Distribution:It costs £120 per week to hire a bus stop, and I will be hiring them for 4 months.

Removing barriers...Aim – I aim to remove all barriers about my chosen aspect

(mental health) in order to raise awareness of the subject, as well as of the college facilities.

Interest – Through creating this campaign I hope that my target audience become interested in the subjects raised, consequently using the services and understanding the issue of mental health.

Desire – I hope that this campaign will make the college students WANT to learn more about mental health and WANT to access the facilities.

Action – This campaign will give students the confidence to attend the services when they need them instead of shying away from them.

Spent on...

Post-production

PersonnelEquipment

ProductionPersonnel

Distribution/Exhibition

Thank you for

listening!