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Presentation skills
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Informal Presentation
• You are interviewing for a “team” internship for your client (a team of 3 interns).
• Provide at least 2 – 3 compelling reasons (per team member) why your client needs your skills/expertise (what benefit hiring you is to them) – expound with examples or details.
• First team member introduces all and says what the presentation is about.
• Last team member summarizes as to why the client should hire your team.
The Client “Pitch”
Aka “Presentation Pointers”J4/554 – February 2, 2010
©Margy Parker
Four keys to presentation
• Significance
• Structure
• Simplicity
• Rehearsal
Significance Passion
• What does it mean to you?
• What should it mean to them?
• What’s your vision?
Structure Building Blocks
Use any structure as long as its…
Convincing & Memorable
Scaleable
Makes Sense
Structure Choices
• Problem Pathway Solution
• Problem Solution Reasoning
• Bells & whistles - fancy stuff (if it applies)
Simplicity Attention
• Scale to the fundamentals
• Support key points with 3 or 4 reasons (no more)
• Be able to collapse or expand
Use Images
Rehearsal Confidence
• Check the room and equipment (way before)
• Rehearse out loud
• Give each other feedback
• Have fun
Check list
• Scoped out the room?
• Made print-outs with notes?
• Backed up to a thumb drive?
• Emailed to team mates?
• Back up computer?
Dress Code?
When is a loose tie and beard stubble ok?
Creative Ideas
Need?
Is it beneficial to others? Does it serve a purpose? Will it help carry out your strategy? Will it support your objective? Will it convey your key message?
Creative Ideas
Originality?
Is it exciting? Is it different? Will it fill a need
Rely on research to tell you.
Resources
• Blackboard – Presentation Articles• Tip sheets
Nervousness Cultural issues Dress Influencing skills Leadership skills Team motivation Speech writing Voice coach Presentation Golden Rules Charisma
Draft Plan Elements
• Situation analysis including challenge/opportunity, background, key points, best practice research, compelling reason for a strategic pr plan
• Research process, results and analysis (and what’s ongoing)
• Goal (as vision)
• Target Audiences (fully describe, including anything discovered in research)
• Objective(s) for each audience (to do what to whom for what purpose). State a theory and model for each objective.
Strategies with key messages
Tactics
Evaluation Measures
“Pitch” Elements
• State key challenge or opportunity, using what’s known from situation analysis and best practices research.
• Research – what you’ve done and what you’ve found out.
• Description of target audiences, taking into account research
• Goal (as a vision).
• Key objectives & recommendations of draft plan, per audience
• Proposed evaluation measures and follow up
• 20 to 30 minutes
• Propose meeting with client right away to discuss implementation plan
Assignments: Feb. 2 - 9
• Analyze research (so far)
• Write plan
• Prepare “pitch”
• Rehearse
• Draft plan due to Margy & client Feb. 9