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ideas (head)first
James ParkCEO and Co-Founder
Eric Friedman CTO and Co-Founder
has 68% of the
wearable fitness
tracking market.
*Business Insider
The average Fitbit consumer
is 38 years old.
75% of current
consumers are women.
*fitbit.com
Research
Describe the average Fitbit
user in 3 words…
Exercise habits of people who own fitness trackers
Once a month or less
2-3 times a month
Once a week
2-3 times a week
Daily
*Primary research survey via Qualtrics
What Motivates Frequent Exercisers (2-3x per week)
I motivate myself toexercise
Having a workout buddy
Taking exercise classes
Having a personal trainer
Other
*Primary research survey via Qualtrics
“More than half of the U.S. consumers who
own an activity tracker have stopped using
it.”
*HR Perspectives
“These products are designed for a smaller
subset of the population than those going
out and buying them.”
*HR Perspectives
25% of our survey respondents exercise
3x a month or less.
*Qualtrics
Statements that Motivate Casual Exercisers (2-3x a month)
Come on, you can do it!
You're doing a great job!
Stop being so lazy.
Don't you want to fit intothose skinny jeans?
Let's walk to dinner.
*Primary research survey via Qualtrics
What now?
#FITSPIRATION
Fitbit runs laps around the
competition.
Main Reasons for U.S. Internet Users to Access Mobile Health
and Fitness Apps as of March 2014
*Statista
?
The “TOMORROWERS”
Source: MRI 2013 DOUBLEBASE STUDY
Change the
conversation.
Source: MRI 2013 DOUBLEBASE STUDY
New moms are
an untapped
market in the
fitness industry.
Strategy
Motivate
Your
Movement
The workout buddy that never
leaves your side (literally).
Moving Forward…
v
Tear It Down.
Build Yourself Up.
TV / Pre-Roll (:30)
Tear It Down. Build Yourself Up.
PLEDGE
Tear It Down. Build Yourself Up.
OOH (Wild Posting)
Billboard
OOH (Digital Billboards)
Web Banners
Browser Extension
Browser Extension
Browser Extension
Browser Extension
Browser Extension
Spotify Integration
Questions?
