CLIENT PROPOSALPREPARED BY: Hallie Beattie, Katie Seel, Emily MacugaPREPARED FOR: Abc Professional Development Company

SUMMARY

o HEK Inc. is an entrepreneurial magazine that is geared towards young professionals and entrepreneurs.

o Our publication provides a great avenue for advertisers to reach this target market.

o We offer creative services to help our clients develop and execute effective advertisements.

o We offer pricing that is competitive in the industry. o Our experienced team is excited and willing to work

with you.

ABOUT OUR TEAM

Hallie Beattie | Project Managero Hallie is a Bowling Green State University graduate where she

majored in Visual Communication Technology with specialties in print and interactive media. Her communication and organizational skills allow her to make sure the project is running smoothly on time and on budget.

Katie Seel | Editoro Katie is a graduate of Bowling Green State University with a

Visual Communication Technology Major. She has an extensive background in art and is a very creative person with a knack for layouts and type. Here at HEK Inc. she plans and manages edits and updates for the entire publication.

ABOUT OUR TEAM

Emily Macuga | Creativeo Emily Macuga is a graduate of Bowling Green State University

in Visual Communication Technology. She is the creative contact for HEK Inc. and is knowledgeable on the most current and cutting edge software to allow her to create unique, professional, and effective ads.

* Resumes for all members can be found in the written proposal

PROBLEM

o ABC Professional Development Company’s four page spread that will appear in six issues.

o HEK Inc. will design, create, and publish a new line of workplace success ads for ABC Professional Development Company to feature in our entrepreneurial magazine.

BENEFITS

o Creative Serviceso Consistent topics, and editorial focuses in each issueo Competitive advertising rateso Exposure to an in-demand audienceo Digital Advertisingo Partnershipso Social Media Presence

INDUSTRY RESEARCH

COMPETITORS:

Inc. Magazine Four Color/Page (6 issues): $74,850

Entrepreneur MagazineFour Color/Page (6 issues): $79,315

PROPOSED SOLUTIONS

WHAT?

o Creative Serviceso Printed spread of approved creative worko Final print and digital versions of issues ad is ino Discounted opportunitieso Account manager assigned to you for future

WHEN?

o You have the choice of any combination of 6 of our 12 annual issues.

PROPOSED SOLUTIONS

WHY?

o Exposureo Creative Worko Choice of ANY issue for inclusion

HOW?

o Our creative team will work with your marketing department to develop creative and effective ads to drive interest in your company.

o We will schedule the ad releases based on your preference, and will distribute the ads accordingly.

UNIQUE SELLING POINT

o We are the ONLY entrepreneurial magazine that focuses on young professionals and entrepreneurs with developing careers.

o We also offer personalized creative services, which our competitors do not.

HEK INC. Examples

HEK INC. Examples

HEK INC. Examples

HEK INC. Examples

TIMELINE

TIMELINE

BUDGET

EVALUATION

To verify that you are satisfied with our final product, we ask that you fill out a short customer satisfaction survey to let us know how your overall experience with our company went. We will review the results, and give our best effort to solve any problems or issues that you may have with us.

SAMPLE QUESTIONS:

Did we make it easy for you to communicate with us?

Were all of your questions and concerns answered promptly?

SOURCES

o Designers’ Hourly Rates. (2008). Retrieved from http://www.howdesign.com/design-business/pricing/hourly-rates/

o Inc. 2011 media kit. (2011). Retrieved from http://www.incmediakit.com/advertising-info/ad-rates-and-terms.html

o Print entrepreneur magazine media kit. (2011). Retrieved from http://www.entrepreneur.com/mediakit/print

o Top print magazines for entrepreneurs. (2011). Retrieved from http://entrepreneurs.about.com/library/weekly/aatp022003.htm