EA SPORTS NBA LIVE MARKETING PITCH

PRESENTATIONBy

Isaiah Rogers

IMC Plan Executive Summary

•Target Markets• EA Sports Organization Background• Positioning

•Objectives & Goals• NBA Live Communication Plan• New innovative features• Better graphics• More realistic gameplay• Increase revenue

•Regain Customer Loyalty from NBA 2K series•Improved Print Ad

IMC Plan-Target Market/Positioning

EA founded in 1982 Boys ages 6 to 17 Posted a GAAP net Revenue of 3.8 billion

in 2013 They are acclaimed for their franchises

such as the Sims, Battlefield, Madden NFL, and Fifa Soccer.

SWOT Analysis for NBA Live 16S W

O T

Strengths

Weaknesses

Opportunities Threats

• Graphics and Signature Moves• #1 Selling Franchise of 16 years• Great Online Server• Synergy Sports gives advanced statistics on every player day to day

• Needs to be more innovative with its features and gameplay• Quicker passes on fast breaks• More collaboration on their ad covers

• Create a WNBA League to attract female consumers•Implement a high school to college to professional story mode based on goals & objectives

•NBA 2K sports•New innovation from competitors

IMC Plan - Main Importance of Improving NBA Live

Regain Customer Loyalty Compete with NBA 2k Target all demographics, especially the

women Increase our sales rate, while reducing

the price Recreate NBA Live’s identity and going by

back to the basics of how consumers like it in the first place, freestyle dribbling and passing.

IMC Plan- Market Advantage Reduce the NBA Live Sales Price from

$59.99 to $45.99 Set the release date a month before the

NBA 2K series comes out Model the NBA 2K Features from the

previous and customize our own, such as high school and college story mode, along with the WNBA addition package

Ad picture

References About electronic arts. (2014). Retrieved

from http://www.ea.com/about

Mazique, B. (2014). Nba live 15: Latest info on new features, video trailers and more. Retrieved from http://bleacherreport.com/articles/2229239-nba-live-15-latest-info-on-new-features-video-trailers-and-more