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COMM 202 T
UTORIA
L
WE
EK
8 –
CO
VE
R L
ET T
ER
T19 & T20
WELCOME: TO DO LIST
START – STOP – CONTINUE Job Posting Research Assignment Cover Letter e-Module Recap MORE Cover Letters! Need to Knows!
EARLY FEEDBACK
Start – Stop – Continue
JOB POSTING RESEARCH ASSIGNMENT
Why did she make us do
that?
COVER LETTER E-MODULE RECAP
What did you learn?
Key Takeaways?
MORE COVER LETTERS!
Why do we do Cover Letters?
MORE COVER LETTERS!
Why do we do Cover Letters?Show your
intentions Example of written skill
Elaborate on Skills Matrix
Show personality!
MORE COVER LETTERS!
Why do we do Cover Letters?Show your
intentions Example of written skill
Elaborate on Skills Matrix
Show personality!
CAN - WANT - FIT
MORE COVER LETTERS!
Can
FitWant
MORE COVER LETTERS!
CanCan
you do the job?
MORE COVER LETTERS!
WantDo you
want the job?
MORE COVER LETTERS!
FitAre you the
right fit?
MORE COVER LETTERS!
… so it is like my Resume written out?
MORE COVER LETTERS!
… so it is like my Resume written out?
MORE COVER LETTERS!
Resume is about YOU
Cover Letter is about THEM
MORE COVER LETTERS!
OpeningSkill-Matching
Closing Bra
ndin
g
Inte
grat
ion
MORE COVER LETTERS!
Opening
MORE COVER LETTERS!
Dear ________,
My name is _______, and I am applying for ___________.
MORE COVER LETTERS!
Dear ________,
My name is _______, and I am applying for ___________.
MORE COVER LETTERS!
Your opening should: • Be Unique• Be Employer-Centric • Show Genuine Interest • Leave the reader curious • Show relevant research
MORE COVER LETTERS!
MORE COVER LETTERS!
You need a hook!
MORE COVER LETTERS!
Let’s Play a Game!
MORE COVER LETTERS!
Skill-Matching
MORE COVER LETTERS!
MORE COVER LETTERS!
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From Job Description &
Skills Matrix
MORE COVER LETTERS!
McKinsey Job Despcription:
Comprehensive Business Knowledge
MORE COVER LETTERS!
MORE COVER LETTERS!
LINK!
MORE COVER LETTERS!
Closing
MORE COVER LETTERS!
Restate Skills in Different Wording
Give Genuine ThanksCall to Action
Tie it all Together (Hmph Factor)
MORE COVER LETTERS!
“The Hmph Factor”
MORE COVER LETTERS!
MORE COVER LETTERS!
Bra
ndin
g
Inte
grat
ion
MORE COVER LETTERS!
• Consistent through the CL• Aligns with the company’s and
your values
Branding
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USE THE JOB POSTING
RESEARCH ASSIGNMENT!
MORE COVER LETTERS!
• CL and Resume appear to be one document (matching headers)
• Nothing on the CL isn’t mentioned in the Resume
• Spacing and Formatting
Integration
MORE COVER LETTERS!
MORE COVER LETTERS!Date
Contact Name (if known)Their TitleCompany NameAddress 1Address 2 (if extra space needed)City, Province, Postal Code
Re: Position Title and Reference Number (if applicable)
Dear Mr. or Mrs. or Ms. (last name only) or Hiring Manager (choose one),
[Opening Paragraph]
MORE COVER LETTERS!
[Closing Paragraph]
Sincerely or Regards or Kind Regards,
Full NameBCom Candidate, (year of completion)Sauder School of Business
Attached: Resume (in an actual application you may also be including transcripts, etc.)
MORE COVER LETTERS!
OpeningSkill-Matching
Closing Bra
ndin
g
Inte
grat
ion
NEED TO KNOWS!
Skills Matrix Due Feb 27th (THIS FRIDAY) by 2:00 p.m.
Resume eModule & Quiz by next Monday
Come see us in Office Hours!
TUTORIAL NEXT WEEK