China (PRC)IndiaNigeriaMalaysiaUnited States of America

369k International Students in the UK:

118k EU251k Non EU

68% of Full Time PGT and 50% of Full Time PGR are International

Most Popular Courses:102k Business and Admin46k Engineering31k Social Studies

Current Top 3 International Recruiting Universities:

University of ManchesterUniversity of NottinghamUniversity College London

International Fees range from 5 – 34k depending on the course and institution

Republic of IrelandGermanyFranceGreeceCyprus

Improve SEO on site and PPC campaign to generate more traffic

Keywords and countries:China: colleges, Breat Britain universities, London universityIndia: colleges, University distance learning courses, distance learningNigeria: Great Britain universities, Colleges, Postgraduate University

Streamline Social Media – Encourage students to add page and use it informally

Develop presence on international social networking sites (relevant to target countries)

Develop online mailing list (tailored to individual students area of interest)

More detailed Wikipedia page

Link with Skype (both for chat and calls)

Change of language to purely “international”. Subtler and decreases feeling of segregation

Videos embedded on the homepage

Simple navigation witheasy / friendly language

Bold images of photographs.Images are of international students enjoying University. Pictures are criticalas testimony.

University Prospectus is still key

Print material available online butdisplayed as its meant to look.

Prospectus for an international audience but not an “International Student Prospectus”.

Print material needs to be tactile, bold and modern

Picked up at fairs along with rivals

Needs bold imagery, testimonials, less text, information illustrated graphically (where possible)

The prospectus needs to showcase the University. Not a one stop shop for information

Questions