Download pptx - WordPress Content Objectives

WordPressContent

And the Role it plays in the objectives of your website

Presented by Amelia Briscoe@amelia_briscoe

Amelia Briscoe - @amelia_briscoe

#wpmelb

What I’ve Got For You!• What is the objective of your

website?• The role your content plays for potential buyers

• The six different types of

customer experiences

• Muppet Slides


#wpmelb

Primary Objective

What is important for

you to achieve with your website?


#wpmelb

Three Little Questions

What is this site about?

What is in it for me?

What do I do next?


#wpmelb

What Is This Site About?

Attract and retain the

attention of your most likely

customer


#wpmelb

What’s In It For Me?

Provide value to the people who will buy from you.


#wpmelb

What Do I Do Next?

Get readers to consume more of your content


#wpmelb

Know, Like And Trust.

How many times have you purchased from someone you have never heard of, liked or

trusted?


#wpmelb

Six Objectives Your Content Can

Satisfy


#wpmelb

Orientation• Help get their heads

to stop spinning.• Give them a basic

understanding.• “…For Dummies”

content.• Answer Confusion or

concerns.


#wpmelb

Intrigue The Nifty Tricks.

“I didn’t know that!”

Behind The Scenes

Little known facts

Bring your own insight


#wpmelb

FeedingImagine the benefits

of buying it

‘Unboxing’ videos

Seeing the product in action

Unique ways of using it

Hold Interest and Attention


#wpmelb

Evolving

Evolve their opinionsMake it look easier to useMake it look interestingPrevent costly mistakesDebunk any myths

Dispel misinformed

objections and perceptions


#wpmelb

ExposureLet them know your

product exists!

Talk about it frequently

The 13 exposures

Subtle links to your services and products

You are a business with a

blog!


#wpmelb

ProvingProve you are the right person to buy from.

Show your expertise – go into detail and give insight.

Discuss the problems you faced and overcame.

How your product/service has improved over time.

Seal The Deal!


#wpmelb

Content Plan

OrientationExposureProving

FeedingIntrigueEvolving

Beginner Audience Experienced Audience

IntrigueExposureEvolving

ProvingFeeding

Orientation


http://ameliabriscoe.comhttp://

member.ameliabriscoe.com

#wpmelb

Questions???