Universum Talent Research 2017Partner Report | Lebanese American University
Lebanese Edition | All main fields of study
Present in 60 countries with
regional offices in New York
City, Paris, Shanghai,
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Serving more than 1 700
clients globally, including
Fortune 100 companies.
Full service Employer
Branding partner, taking
clients from identifying
challenges, engaging talent
to measuring success.
Helping the world’s leading
organizations strengthen
their Employer Brands for
over 25 years.
Surveying more than
1.3 million career-seekers,
partnering with thousands of
universities and
organizations.
Thought leaders in Employer
Branding, publishing content
on C-suite level subjects.
Our Employer Branding
content is published yearly in
renowned media, e.g. WSJ,
CNN, Le Monde,
BusinessWeek.
Who We Are
2017 | Lebanon | All main fields of study
Sample client list
2017 | Lebanon | All main fields of study
3
Some of the world’s most attractive employers
Universum in the Media
2017 | Lebanon | All main fields of study
4
Universum Rankings and Thought leadership Publishers
We help higher educational institutions
2017 | Lebanon | All main fields of study
Universum is the global leader in the field of employer branding and talent
research. Through our market research, consulting and media solutions we aim to
close the gap between the expectations of employers and talent, as well as
support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the
dynamics of the talent market, we help nearly 2,000 colleges and universities
worldwide to:
IDENTIFY
UNDERSTAND ATTRACT
MANAGE
The readiness for professional
life of your students and
alumni
The career preferences and
expectations of students and
alumni
Relevant employers to visit
campus
The brand perception and
attractiveness of your
college/university
5
What we cover in the report
2017 | Lebanon | All main fields of study
6
CAREER & EMPLOYER PREFERENCES 4
EXECUTIVE SUMMARY1
TALENT PROFILE2
UNIVERSITY BRAND PERCEPTION3
About the Universum Talent Research and the target groups
2017 | Lebanon | All main fields of study
Total number of
respondents in the survey 4 696
FIELD PERIOD
November 2016 to July 2017
• Created with over 25 years of experience,
extensive research within HR, focus groups and
communication with our clients, students and
professionals.
• Global perspective - local insight.
• Conducted via an online survey. The online link
was distributed via university and alumni-
networks, communities, the Universum Panel
and different local and global partners.
THIS REPORT
Number of respondents
GROUP 1
953Your students
4 696GROUP 2
All students• Students at higher educational institutions.
• Professionals with an academic degree
• Non-academics
7
THE QUESTIONNAIRE
RESPONDENTS
Agenda
2017 | Lebanon | All main fields of study
8
Find a summary of your
university brand
perception. See the
profile, career and
employer preferences of
your students and the
comparison groups.
EXECUTIVE SUMMARY1
Summary of your University Brand Perception (1/2)
2017 | Lebanon | All main fields of study
ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS
TOP OF MIND ASSOCIATIONS
REPUTATION & IMAGE EDUCATIONAL OFFERINGCULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE
OPPORTUNITIES1. Highly ranked within its field
2. Availability of financial aid and
scholarships
3. Internationally acclaimed
1. Strong student support (e.g. tutors,
advisors, etc.)
2. Quality and variety of courses
3. Exceptional professors/lecturers
1. Friendly and open environment
2. Secure campus environment
3. Social and recreational activities
1. Good reference for future career
and/or education
2. High employment among graduates
3. Focus on professional development
9
Summary of your University Brand Perception (2/2)
2017 | Lebanon | All main fields of study
REPUTATION & IMAGE EDUCATIONAL OFFERINGCULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE
OPPORTUNITIES
Availability of financial aid and
scholarships
Highly ranked within its field
Internationally acclaimed
Prestige
Successful alumni
Attractive/exciting programs and
fields of study
Exceptional professors/lecturers
Quality and variety of courses
Strong student support (e.g. tutors,
advisors, etc.)
Commitment to diversity and
inclusion
Creative and dynamic atmosphere
Friendly and open environment
Secure campus environment
Social and recreational activities
Focus on professional development
Good reference for future career
and/or education
High employment among graduates
Opportunities to network with
employers
Teaches transferable and practical
skills employers are looking for
AVERAGE SATISFACTION Percentage of students who would choose to study at their
current university if they were to make the choice again:
8,1
Your students
7,5
All students
52%
Your students
49%
All students
CONTINUE COMMUNICATING
10
General profile and summary of career preferences
2017 | Lebanon | All main fields of study
11
AVERAGE AGE (years)
20,7
AVERAGE REPORTED
ACADEMIC PERFORMANCE
7,7
Your students
41 %
AVERAGE EXPECTED
MONTHLY SALARY
59 % 2 793 868 LBP
TOP 3 MOST PREFERRED INDUSTRIES
1. Management and Strategy Consulting
2. Health Care Services
3. Media and Advertising
TOP CAREER GOALS
1. To be entrepreneurial or creative/innovative
1. To have work/life balance
3. To be a leader or manager of people
YEAR OF
GRADUATION
DISTRIBUTION:
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH
1. Future-Oriented
2. Solution-focused
3. Taking time to think
High future earnings1. High future earnings
Professional training and development2. Professional training and development
Leadership opportunities3. Leadership opportunities
Innovation4. Innovation
Opportunities for international travel/relocation5. Opportunities for international travel/relocation
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
out of 10
0%
22% 24% 25%16%
8% 5%
2016 2017 2018 2019 2020 2021 2022 orlater
General profile and summary of career preferences
2017 | Lebanon | All main fields of study
12
AVERAGE AGE (years)
21,3
AVERAGE REPORTED
ACADEMIC PERFORMANCE
7,5
All students
38 %
AVERAGE EXPECTED
MONTHLY SALARY
62 %
TOP 3 MOST PREFERRED INDUSTRIES
TOP CAREER GOALS
YEAR OF
GRADUATION
DISTRIBUTION:
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH
2 345 388 LBP
1. Management and Strategy Consulting
2. Media and Advertising
3. Banks
1. To have work/life balance
2. To be entrepreneurial or creative/innovative
3. To be secure or stable in my job
1. Future-Oriented
2. Solution-focused
3. Continuous renewal of yourself
High future earnings1. High future earnings
Professional training and development2. Professional training and development
Recognising performance (meritocracy)3. Recognising performance (meritocracy)
Respect for its people4. Respect for its people
Innovation5. Innovation
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
out of 10
0%
25% 28%22%
14%8%
4%
2016 2017 2018 2019 2020 2021 2022 orlater
Agenda
2017 | Lebanon | All main fields of study
13
Find out, what kind of
skills and mindset your
students have and what
separate them from the
overall target group.
These insights will help
you improve the
employability of your
students and alumni by
being able to
communicate their unique
value to employers.
EXECUTIVE SUMMARY1
TALENT PROFILE2
2017 | Lebanon | All main fields of study
The Universum Career Profiles
Distribution per target group
14
All students
Your students
The Universum Career Profiles
2017 | Lebanon | All main fields of study
15
are future-oriented individuals who ultimately want to be managers and
leaders of groups of people in a business environment. They have no
problem starting from the bottom and learning what each rung on the ladder
is like. In fact, many Careerists consider this process imperative to being a
well-rounded leader later on in their careers. Careerists tend to be ambitious,
but are also team-oriented, so they often bring others up along with them
(riding their coattails so to speak). Careerists are also adaptable, meaning
they are not set on any one way of achieving success and will instead do
whatever they need to in order to adjust to a given situation.
are curious and creative individuals who are primarily focused on challenging
and innovative work. When searching for job opportunities, entrepreneurs
look for fast-growing companies that share their entrepreneurial spirit.
Entrepreneurs tend to be solution-focused, which means they are most
effective when there is an active problem to solve. They lean towards
leadership roles and are focused on team dynamics. Entrepreneurs can bore
quickly if they feel stagnant, which means they are always looking to lead
their team to new challenges.
are responsible and loyal individuals who are happy to take on responsibilities
for the good of the team. Their friendliness and comfort around others makes
them natural leaders, and their desire for harmony makes them excellent in
team-oriented settings. They are also very successful when taking
internships, as they find it easy to get along with whomever they are working
for. Their driver is happiness. They would like to have a stable job where they
are among nice colleagues.
are eager to search for new business opportunities and expect a competitive
compensation as well as career advancement and high future earnings. A
hunter is wired to be solution-focused, which enables him or her to provide
answers for customer problems, which is an important facet for salespeople.
Hunter personalities experience a continuous personal renewal. They are
able to show growth and project how their skill sets will most benefit an
organisation. This adaptive quality is a highly valued trait in dynamic
organisations.
want to work in organizations that value and respect their employees, while
taking an ethical stand on issues of corporate responsibility. As might be
expected, an idealist values environmental sustainability and wants to align with
companies that share the same values. Although idealists are dedicated to
causes for the greater good, they are not merely dreamers and can offer viable
solutions that often include creative experimentation. Idealists are fully capable
of envisioning a higher state while implementing and leading teams in task-
focused efforts.
tend to be “big-picture” individuals who focus primarily on the future instead of
day-to-day or historical situations. They usually (but not always) know relatively
early on in their lives that they want to have an international career and are
usually interested in building international connections. Companies that are
global in scope, or at the very least companies that have offices and/or
operations in multiple parts of the world, will be most appealing to
Internationalists. They are curious, open-minded and they value social
interaction.
are able to see the big picture in any situation, which helps them inspire both
their teams and themselves. They prefer the numerous benefits of working with
others in a team environment, rather than being a “lone-wolf”. Leaders aren’t
afraid of being responsible for situations. They see responsibility as something
to be desired and sought after. Because they understand that, their success or
failure is ultimately in their own hands. Leaders are also quite introspective; they
can look inward and assess themselves honestly and, when necessary, harshly.
Before starting their careers, leaders are often involved in various types of
organisations, and are often responsible for the founding and growth of projects.
CAREERISTS
ENTREPRENEURS
HARMONISERS
HUNTERS
IDEALISTS
INTERNATIONALISTS
LEADERS
How we operationalise Employability in the Universum Talent Survey
2017 | Lebanon | All main fields of study
SKI LLS KNO W LEDGE ATTI TUDES
EXPERI ENCES
SELF ESTEEM
REFLECTI O N
CO M PETENCES
EMPLOYABILITY
16
2017 | Lebanon | All main fields of study
15% of your students have an International Mindset
Internationalists
Your students All students
15% 9%
Share of talent with an
international mindset
within the target group:
17
Being an Internationalist is not only an experience on a CV, but:
• Comprises a global skill and mind-set which enables career success.• Allows individuals to recognise market & growth opportunities.• Enables individuals to handle complex situations and to successfully influence those who are
different from oneself.
2017 | Lebanon | All main fields of study
10% of your students are particularly interested in Leadership
Leaders
Your students All students
10% 4%
Share of talent with
Leadership Potential
within the target group:
18
Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine:
• An ability to see the big picture in any situation, which helps them inspire both their teams and themselves.
• They prefer the benefits of working with others in a team environment, rather than being a “lone-wolf”.
• They understand responsibility as something to be desired and sought after.
?
2017 | Lebanon | All main fields of study
How talent’s mindset differs between the target groups
• Do you associate yourself with below statements?19
No, not at all Yes, always
1 2 3 4 5
Your students
All students
2017 | Lebanon | All main fields of study
70% of your students are confident in their personality skills
Skill confidence
Your students All students
Share of talent
showing a high level of
skill confidence:
Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent. Especially in presenting it to potential employers to gain, keep or find new employment when needed. See details on next slide.
20
70% 73%
?
2017 | Lebanon | All main fields of study
Which personality skills describe each target group?
• Do these personality skills describe who you are?21
Definitely not Definitely
1 2 3 4
Your students
All students
2017 | Lebanon | All main fields of study
22
23% of your students have gained significant practical experience
Practical Experience
Your students All students
Share of talent having
gained significant
practical experience: 23% 15%
Academic qualifications are not the only important requirement. Employers will also expect talent to have hands-on experience, to have taken on positions of leadership and responsibility, and to show real initiative before they graduate. Practical experience will:
• Provide talent with an insight into the workplace.• Help to develop key skills.• Provide opportunities to put one’s knowledge into practice.
?
2017 | Lebanon | All main fields of study
What kind of practical experiences do students have?
• Which of the following experiences do you have? Please select as many as applicable.23
58%
41%
40%
39%
34%
29%
26%
26%
17%
13%
28%
45%
23%
34%
32%
22%
17%
25%
13%
8%
I have travelled abroad
I have been a tutor (e.g. in math or languages)
I have been a group leader in student events
I have had a summer job in my home country
I have had part-time jobs outside my area of study
I have had a leading role in student organizations
I have done internships/apprenticeships in my homecountry
I have had part-time jobs within my area of study
I have been a team leader in a sport club
I have studied abroadYour students
All students
Agenda
2017 | Lebanon | All main fields of study
24
This chapter evaluates
your university brand
perception with regards to
four different aspects:
Reputation & Image,
Educational Offering,
Culture & Student Life and
Employability & Future
Opportunities.
UNIVERSITY BRAND PERCEPTION3
EXECUTIVE SUMMARY1
TALENT PROFILE2
?
Top of mind associations with Lebanese American University
2017 | Lebanon | All main fields of study
• What is the first word that comes to mind when you think of your college or university? • These are answers written in by your students.
• Spelling mistakes might occur. 25
2017 | Lebanon | All main fields of study
• This framework has been developed by Universum in cooperation with universities.
The Universum Drivers of University Attractiveness
REPUTATION & IMAGE
EDUCATIONAL OFFERING
CULTURE & STUDENT LIFE
Refers to the university as a whole Refers to the social environment on- and off-campus
Refers to various aspects of the education provided by the
university
EMPLOYABILITY & FUTURE OPPORTUNITIES
Refers to the long-term opportunities the university
provides for students
EXTRINSIC INTRINSIC
HA
RD
SO
FT
26
• Availability of financial aid and scholarships
• Costs (e.g. accommodation, tuition, living
expenses, etc.)
• Highly ranked within its field
• Internationally acclaimed
• Prestige
• Recommended by friends / family
• State of the art facilities
• Successful alumni
• Tradition of academic excellence
• Acceptance towards minorities
• Attractive geographic location
• Creative and dynamic atmosphere
• Friendly and open environment
• Heritage and tradition
• International student body
• Secure campus environment
• Social and recreational activities
• Support for gender equality
• Focus on professional development
• Good reference for future career and/or
education
• High employment among graduates
• Launching pad for international career
• Opportunities to network with employers
• Strong ties with industry
• Supports and develops entrepreneurialism
• Target school for employers in my field
• Teaches transferable and practical skills
employers are looking for
• Attractive/exciting programs and fields of study
• Challenging curriculum
• Exceptional professors/lecturers
• International focus
• Practical aspects within the curriculum
• Quality and variety of courses
• Strong student support (e.g. Tutors, advisors, etc.)
• Study abroad program
• Unique or particular programs
Most attractive attributes
2017 | Lebanon | All main fields of study
27
Your students All students
1. Highly ranked within its field
2. Internationally acclaimed
3. Availability of financial aid and scholarships
REPUTATION & IMAGE
1. Highly ranked within its field
2. Successful alumni
3. Availability of financial aid and scholarships
REPUTATION & IMAGE
1. Friendly and open environment
2. Creative and dynamic atmosphere
3. Secure campus environment
CULTURE & STUDENT LIFE
1. Secure campus environment
2. Friendly and open environment
3. Creative and dynamic atmosphere
CULTURE & STUDENT LIFE
1. High employment among graduates
2. Good reference for future career and/or education
3. Focus on professional development
EMPLOYABILITY & FUTURE OPPORTUNITIES
1. Good reference for future career and/or education
2. High employment among graduates
3. Opportunities to network with employers
EMPLOYABILITY & FUTURE OPPORTUNITIES
1. Exceptional professors/lecturers
2. Strong student support (e.g. tutors, advisors, etc.)
3. Attractive/exciting programs and fields of study
EDUCATIONAL OFFERING
1. Strong student support (e.g. tutors, advisors, etc.)
2. Exceptional professors/lecturers
3. Attractive/exciting programs and fields of study
EDUCATIONAL OFFERING
Attractiveness vs. Associations
2017 | Lebanon | All main fields of study
Att
ractive
ne
ss o
f th
e
attribute
s
Attributes that your students associate with your university
Important areas where
your university rates low
–
consider whether to
adapt communication
Important areas where your
university rates highly
–
continue communicating
Less important areas
where your university
rates low
–
monitor / no action
Less important areas
where your university rates
highly
–
keep as is
Average association
for your university
Average
attractiveness of
the attributes
within the driver
28
?
2017 | Lebanon | All main fields of study
Reputation & Image
• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
• Which of these are most important to you? (Max. 3)
Attractiveness vs. Associations with Lebanese American University
29
?
2017 | Lebanon | All main fields of study
Reputation & Image
• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
Most frequent associations
30
73%
67%
63%
61%
58%
50%
47%
42%
25%
60%
47%
43%
59%
47%
27%
32%
31%
26%
Highly ranked within its field
Availability of financial aid and scholarships
Internationally acclaimed
Successful alumni
Prestige
State of the art facilities
Tradition of academic excellence
Recommended by friends / family
Costs (e.g. accommodation, tuition, living expenses,etc.)
Your students
All students
?
2017 | Lebanon | All main fields of study
Culture & Student Life
Attractiveness vs. Associations with Lebanese American University
31• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
• Which of these are most important to you? (Max. 3)
?
2017 | Lebanon | All main fields of study
Culture & Student Life
Most frequent associations
32• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
75%
72%
62%
57%
57%
54%
47%
34%
25%
56%
63%
46%
46%
38%
43%
40%
23%
19%
Friendly and open environment
Secure campus environment
Social and recreational activities
Commitment to diversity and inclusion
Creative and dynamic atmosphere
Support for gender equality
Attractive geographic location
International student body
Heritage and traditionYour students
All students
?
2017 | Lebanon | All main fields of study
Employability & Future Opportunities
Attractiveness vs. Associations with Lebanese American University
33• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
• Which of these are most important to you? (Max. 3)
?
2017 | Lebanon | All main fields of study
Employability & Future Opportunities
Most frequent associations
34• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
67%
54%
50%
47%
47%
42%
41%
33%
30%
55%
37%
41%
41%
40%
27%
37%
19%
17%
Good reference for future career and/or education
High employment among graduates
Focus on professional development
Opportunities to network with employers
Teaches transferable and practical skills employers arelooking for
Launching pad for international career
Supports and develops entrepreneurialism
Strong ties with industry
Target school for employers in my fieldYour students
All students
?
2017 | Lebanon | All main fields of study
Educational Offering
Attractiveness vs. Associations with Lebanese American University
35• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
• Which of these are most important to you? (Max. 3)
?
2017 | Lebanon | All main fields of study
Educational Offering
Most frequent associations
36• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
59%
56%
53%
53%
49%
48%
44%
36%
35%
50%
38%
48%
35%
25%
26%
38%
21%
37%
Strong student support (e.g. tutors, advisors, etc.)
Quality and variety of courses
Exceptional professors/lecturers
Attractive/exciting programs and fields of study
Study abroad program
International focus
Practical aspects within the curriculum
Unique or particular programs
Challenging curriculumYour students
All students
?
Who influenced your students the most when choosing your
university?
2017 | Lebanon | All main fields of study
• Which of the following influenced you the most to choose your college or university? Please select a
maximum of 3 alternatives.• The chart shows the top 10 sources of influence.
37
Your students
All students
59%
25%
20%
19%
19%
17%
13%
11%
11%
10%
44%
27%
20%
23%
14%
13%
7%
24%
11%
6%
University rankings
Parents
Friends
Alumni of the university
Teachers or career guidance counselors at the school Iattended
Students of the university
Career & university fairs
University's website
University directories/guides
Information event at the school I was attending
?
2017 | Lebanon | All main fields of study
How satisfied are your students with you?
• How satisfied are you with your college or university?
8,1
Average rate:
Your students
7,5
Average rate:
All students
38
Not at all
satisfied
Extremely
satisfied
0% 0% 0% 0%2% 2%
9%
17%
29%
21%20%
1% 1%1% 1%
2%
7%
9%
21%
24%
15%
17%
0 1 2 3 4 5 6 7 8 9 10
?
2017 | Lebanon | All main fields of study
Would your students recommend Lebanese American University to
a friend or family member?
• How likely is it that you would recommend your educational institution to friends or family?
39
Not at all Extremely
likely
8,3
Average rate:
Your students
7,5
Average rate:
All students
1% 1% 0% 1% 1%
4%4%
12%
25%
19%
33%
2%1% 1% 2% 2%
8%9%
16%
22%
13%
24%
0 1 2 3 4 5 6 7 8 9 10
?
2017 | Lebanon | All main fields of study
If your students could begin their studies again, would they choose
Lebanese American University?
• If you were to restart your studies at any college or university, would you choose yours again?
Your students All students
40
Yes, definitely Maybe No, not at all Yes, definitely Maybe No, not at all
52%
38%
11%
49%
38%
13%
?
2017 | Lebanon | All main fields of study
If your students could begin their studies
again, they would choose…
• Which other college or university would you consider instead? 41
Your students
All students
52%
36%
12%
49%
45%
5%
Current college or university
Another college or university
Foreign college or university
?
2017 | Lebanon | All main fields of study
If your students could begin their studies
again, they would choose…
• Which other college or university would you consider instead? 42
48%
University Rank Percent
American University of Beirut 1 49%
Foreign college or university 2 25%
Lebanese University 3 3%
Beirut Arab University 4 1%
Lebanese International University (LIU) 4 1%
Saint Joseph University 4 1%
Ecole Superieure des Affaires (ESA) 7 1%
of your students would
choose another university if
they were to restart their
studies at any college or
university.
The most preferred are
presented in the table.
?
2017 | Lebanon | All main fields of study
43
Which are the most important career services to your students?
• Which of these are most important to you? (Max. 3)
41%
40%
36%
35%
27%
21%
17%
12%
10%
3%
8%
40%
34%
28%
34%
25%
23%
22%
10%
12%
3%
10%
Help with my career planning
Career / job / internship fairs
Career preparation workshops (e.g. resume/CV writing,interviewing)
General help with job/internship search and CV/interviewpreparation
Personality or skills testing to better understand my careerpreferences and options
Employer presentations
Virtual career fairs/meet-ups with employers
Online career advice
Company database with job and internship postings
Other
None of the above
Your students
All students
?
2017 | Lebanon | All main fields of study
44
To what extent are students using the career services you offer?
• Which of these career services have you used at your college or university? Select as many as applicable.
Your students
Share of students using one or more
career services at their university
Share of students not using any career
service at their university
42%
41%
39%
39%
35%
28%
25%
25%
21%
8%
21%
Personality or skills testing to betterunderstand my career preferences and
options
Career / job / internship fairs
Career preparation workshops (e.g.resume/CV writing, interviewing)
Help with my career planning
General help with job/internship search andCV/interview preparation
Employer presentations
Online career advice
Virtual career fairs/meet-ups with employers
Company database with job and internshippostings
Other
None of the above
21%
79%
?
2017 | Lebanon | All main fields of study
45
General usage of career services
• Which of these career services have you used at your college or university? Select as many as applicable.
All students
Share of students using one or more
career services at their university
Share of students not using any career
service at their university
32%
31%
29%
26%
26%
23%
22%
19%
13%
7%
25%
Help with my career planning
Career / job / internship fairs
Career preparation workshops (e.g. resume/CVwriting, interviewing)
Personality or skills testing to better understandmy career preferences and options
General help with job/internship search andCV/interview preparation
Virtual career fairs/meet-ups with employers
Employer presentations
Online career advice
Company database with job and internshippostings
Other
None of the above
25%
75%
?
2017 | Lebanon | All main fields of study
46
How satisfied are your students with the career services you offer?
• How would you rate the career services offered at your college or university? 1 – Poor, 10 – Excellent
7,7
AVERAGE
SATISFACTION:
6,9
Your students
All students
Poor Excellent
0% 0%
3%
2%
6%
9%
21%
23%
14%
21%
2%1%
2%
3%
5%
11%
13%
20% 20%
10%
14%
0 1 2 3 4 5 6 7 8 9 10
Agenda
2017 | Lebanon | All main fields of study
47
Find out which are
students’ most preferred
employers and get insight
into the career
preferences and
expectations of your
students in comparison to
the overall population.
Also, understand how your
institution has shaped the
career path of your
students and alumni.
UNIVERSITY BRAND PERCEPTION3
EXECUTIVE SUMMARY1
TALENT PROFILE2
CAREER & EMPLOYER PREFERENCES 4
?
2017 | Lebanon | All main fields of study
48
Students’ most preferred industries
• In which industries would you like to work most after graduating? You can choose up to 3 industries
19%
14%
12%
11%
11%
11%
11%
11%
10%
10%
16%
12%
14%
13%
10%
10%
9%
11%
13%
10%
Management and Strategy Consulting
Health Care Services
Media and Advertising
Fashion, Accessories and Luxury Goods
Construction and Civil Engineering
Arts, Entertainment and Recreation
Software, Computer Services, MultimediaDevelopment, Digital Entertainment
Technology Hardware & Equipment
Banks
Tourism, Hospitality and Leisure Activities
Your students
All students
?
2017 | Lebanon | All main fields of study
For what size of employer would you prefer to work when choosing
your first employment?
• What employer size would you prefer when choosing your first employment?49
9%
22%
30%
18%
20%
15%
26%
30%
14%
16%
Micro employer (Less than 10 employees)
Small employer (10-99 employees)
Medium-sized employer (100-499 employees)
Large employer (500-1000 employees)
Macro employer (More than 1000 employees)Your students
All students
?
2017 | Lebanon | All main fields of study
50
Students’ expected monthly salary
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after
graduation?
Your students All students
2 793 868 LBP 2 345 388 LBP
All students - Female All students - Male
2 048 626 LBP 2 608 181 LBP
?
2017 | Lebanon | All main fields of study
51
“To be entrepreneurial or creative/innovative” is the most important
long term career goal
• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.
43%
43%
39%
34%
33%
29%
29%
18%
16%
42%
43%
29%
39%
29%
33%
25%
18%
22%
To be entrepreneurial or creative/innovative
To have work/life balance
To be a leader or manager of people
To be secure or stable in my job
To be dedicated to a cause or to feel that I amserving a greater good
To be autonomous or independent
To have an international career
To be competitively or intellectually challenged
To be a technical or functional expert
Your students
All students
?
Career goals over time
2017 | Lebanon | All main fields of study
52• Which of these career goals are most important to you? Please select a maximum of 3 alternatives. • The alternatives in the legend are sorted according to importance in 2017. Thus, the most
important career goal in 2017 is at the top of the legend.
All students
1
2
3
4
5
6
7
8
9
2013 2014 2015 2016 2017
To have work/life balance
To be entrepreneurial orcreative/innovative
To be secure or stable in my job
To be autonomous or independent
To be a leader or manager of people
To be dedicated to a cause or to feelthat I am serving a greater good
To have an international career
To be a technical or functional expert
To be competitively or intellectuallychallenged
2017 | Lebanon | All main fields of study
• This framework has been developed by Universum and is based on specific research within HR,
as well as focus groups and general communication with both our clients, students and
professionals.
The Universum Drivers of Employer Attractiveness
53
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
• Attractive/exciting products and services
• Corporate Social Responsibility
• Corporate transparency
• Ethical standards
• Fast-growing/entrepreneurial
• Innovation
• Inspiring leadership
• Inspiring purpose
• Market success
• Prestige
• A creative and dynamic work environment
• A friendly work environment
• Commitment to diversity and inclusion
• Enabling me to integrate personal interests in my
schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognising performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
• Challenging work
• Customer focus
• Flexible working conditions
• High level of responsibility
• High performance focus
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
EXTRINSIC INTRINSIC
HA
RD
SO
FT
The attributes of the employer as an organisation The social environment and attributes of the workplace
The contents and demands of the job, including the learning
opportunities provided by the job
The monetary compensation and other benefits, now and
in the future
?
2017 | Lebanon | All main fields of study
54
What is attractive?
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Your students
1. Innovation
2. Market success
3. Ethical standards
EMPLOYER REPUTATION & IMAGE
1. Professional training and
development
2. Opportunities for international
travel/relocation
3. Challenging work
1. High future earnings
2. Leadership opportunities
3. Good reference for future career
REMUNERATION & ADVANCEMENT
OPPORTUNITIES
PEOPLE & CULTURE
1. Recognising performance
(meritocracy)
2. A creative and dynamic work
environment
3. Respect for its people
JOB CHARACTERISTICS
?
“High future earnings” is the overall most important attribute to your
students
2017 | Lebanon | All main fields of study
55• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important)
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This is the attractiveness of the 40 attributes in relation to how important respondents think its
driver is. This analysis gives a summarised 360 degree view of what influences employer
attractiveness.
Employer Reputation & Image People & Culture
Remuneration & Advancement Opportunities Job Characteristics
Your students All students
High future earnings1. High future earnings
Professional training and development2. Professional training and development
Leadership opportunities3. Leadership opportunities
Innovation4. Innovation
Opportunities for international travel/relocation5. Opportunities for international travel/relocation
Recognising performance (meritocracy)6. Recognising performance (meritocracy)
Respect for its people7. Respect for its people
Market success8. Market success
Good reference for future career9. Good reference for future career
A creative and dynamic work environment10. A creative and dynamic work environment
High future earnings1. High future earnings
Professional training and development2. Professional training and development
Recognising performance (meritocracy)3. Recognising performance (meritocracy)
Respect for its people4. Respect for its people
Innovation5. Innovation
Secure employment6. Secure employment
Market success7. Market success
Ethical standards8. Ethical standards
Opportunities for international travel/relocation9. Opportunities for international travel/relocation
Leadership opportunities10. Leadership opportunities
2017 | Lebanon | All main fields of study
• For layout reasons, the employer’s name can be shortened in this report.
The Universum Rankings
(121 employers within each
main field of study)
CONSIDERED EMPLOYER
RANKING (maximum five employers)POTENTIAL APPLICANTS’
RANKING
FULL COMPANY LIST
(as many as applicable)
IDEAL EMPLOYER RANKING
(Yes, I have / Yes, I will)
56
“Below is a list of companies and
organisations. For which of
these employers would you
consider working?”
“Now choose the five (5)
employers you most want to
work for, your five Ideal
Employers.”
“Have you applied or will you
apply to these employers?”
The Universum Recruitment Funnel
2017 | Lebanon | All main fields of study
Do talent know
who the employer is?
Would they consider working
for that employer?
Do they want to
work for them?
Would they apply to work for
them?
Awareness
Percentage
Potential Applicants’
Ranking
Considered
Ranking
Ideal Employer
Ranking
UNIVERSUM
MEASUREMENT
AWARENESS
CONSIDERATION
DESIRE
APPLICATION
57
?
2017 | Lebanon | All main fields of study
Considered Employer Ranking | Top 20
• Below is a list of companies and organisations. For which of these employers would you consider working?
Your students | Business/Commerce
58
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Apple 1 46,06% 0 Emirates (Airline) 11 20,08% 10
Google 2 42,13% 0 EY (Ernst & Young) 11 20,08% 5
Microsoft 3 30,71% 2 MBC 11 20,08% 1
Procter & Gamble (P&G) 3 30,71% 3 Azadea Group 14 18,90% 2
PepsiCo 5 26,77% 2 The Boston Consulting Group (BCG) 15 18,50% 10
The Coca-Cola Company 5 26,77% 3 General Motors 16 17,72% -2
Nestlé 7 25,59% -4 IKEA 16 17,72% -1
L'Oréal Group 8 24,80% -4 J.P. Morgan 16 17,72% 6
Bank Audi 9 24,41% 0 Johnson & Johnson 19 17,32% -8
Samsung 10 23,23% 0 Sony 20 16,93% -7
Trend Trend
?
2017 | Lebanon | All main fields of study
Considered Employer Ranking | Top 20
• Below is a list of companies and organisations. For which of these employers would you consider working?
Your students | Engineering/IT
59
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Apple 1 36,86% 1 Emirates (Airline) 11 18,09% 25
Dar Al-Handasah (Home of Engineering) 2 35,84% -1 LG Electronics 11 18,09% -4
Google 3 33,79% 0 Intel 13 14,33% -2
Microsoft 4 26,62% 0 Consolidated Contractors Company (CCC) 14 13,99% -6
Samsung 5 23,55% 0 Etihad Airways 15 13,65% 3
Oracle 6 19,80% 2 IKEA 15 13,65% 2
General Motors 7 19,45% 6 Qatar Airways 15 13,65% 0
Sony 7 19,45% -1 Total 15 13,65% 16
Ford Motor Company 9 19,11% 1 Cisco Systems 19 13,31% 5
IBM 10 18,77% 2 Emaar 19 13,31% -1
Trend Trend
?
2017 | Lebanon | All main fields of study
Considered Employer Ranking | Top 20
• Below is a list of companies and organisations. For which of these employers would you consider working?
Your students | Natural Sciences
60
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
American University of Beirut Medical Center (AUBMC) 1 61,54% 0 Microsoft 9 9,23% -1
Nestlé 2 24,62% 0 Etihad Airways 12 7,69% 33
Sidra Medical and Research Center 3 20,00% 1 Anghami 13 6,15% 32
Google 4 13,85% 1 Azadea Group 13 6,15% 22
L'Oréal Group 4 13,85% -1 Dar Al-Handasah (Home of Engineering) 13 6,15% 32
Apple 6 12,31% -1 Henkel 13 6,15% 22
International Rescue Committee (IRC) 6 12,31% NEW - Intel 13 6,15% 1
PepsiCo 8 10,77% -3 Kraft Heinz 13 6,15% NEW -
Emirates (Airline) 9 9,23% 26 Mars 13 6,15% 16
Johnson & Johnson 9 9,23% -1 Samsung 13 6,15% -3
Trend Trend
?
2017 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 20
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
Your students | Business/Commerce
61
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Google 1 28,92% 1 The Coca-Cola Company 10 8,43% 0
Apple 2 26,51% -1 MBC 12 8,03% -1
Procter & Gamble (P&G) 3 19,68% 2 PwC (PricewaterhouseCoopers) 12 8,03% 2
Microsoft 4 16,06% 2 Samsung 14 7,63% 12
L'Oréal Group 5 12,05% -1 The Boston Consulting Group (BCG) 14 7,63% 2
Nestlé 6 10,84% -3 J.P. Morgan 16 6,83% -4
EY (Ernst & Young) 7 10,04% 0 Philip Morris International 16 6,83% 5
Emirates (Airline) 8 9,24% 21 PepsiCo 18 5,62% -6
Bank Audi 9 8,84% -1 Azadea Group 19 5,22% -4
Deloitte 10 8,43% -1 Qatar Airways 19 5,22% 3
Trend Trend
?
2017 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 20
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
Your students | Engineering/IT
62
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Apple 1 25,17% 1 Consolidated Contractors Company (CCC) 11 7,34% -6
Google 2 24,13% -1 Emaar 12 6,99% 0
Dar Al-Handasah (Home of Engineering) 3 20,28% 0 IBM 12 6,99% 9
Microsoft 4 14,69% 0 Daimler/Mercedes-Benz 14 6,29% -4
Emirates (Airline) 5 10,84% 49 IKEA 14 6,29% 0
Samsung 6 10,14% 0 Cisco Systems 16 5,59% 2
Ford Motor Company 7 8,39% 0 Sony 16 5,59% -3
General Motors 7 8,39% 3 The Boston Consulting Group (BCG) 18 4,55% -4
Intel 7 8,39% 0 Total 18 4,55% 8
Oracle 7 8,39% 0 Etihad Airways 20 4,20% 1
Trend Trend
?
2017 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 20
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
Your students | Natural Sciences
63
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
American University of Beirut Medical Center (AUBMC) 1 57,38% 0 Johnson & Johnson 8 3,28% -2
Nestlé 2 14,75% 0 PepsiCo 8 3,28% 0
Sidra Medical and Research Center 3 13,11% 1 Anghami 13 1,64% 15
Google 4 11,48% 0 Azadea Group 13 1,64% -1
L'Oréal Group 4 11,48% -1 Bain & Company 13 1,64% NEW -
Apple 6 8,20% 0 Bank Audi 13 1,64% 2
International Rescue Committee (IRC) 7 6,56% NEW - Bayer 13 1,64% 2
Emirates (Airline) 8 3,28% NEW - Cisco Systems 13 1,64% NEW -
Etihad Airways 8 3,28% NEW - Dar Al-Handasah (Home of Engineering) 13 1,64% NEW -
GSK - GlaxoSmithKline 8 3,28% 4 Debbané Group 13 1,64% NEW -
Trend Trend
?
2017 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 20
Your students | Business/Commerce
64
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Procter & Gamble (P&G) 1 7,04% 1 The Coca-Cola Company 8 3,23% 7
Google 2 5,28% 4 PwC (PricewaterhouseCoopers) 12 2,93% -4
Apple 3 4,11% 6 Azadea Group 13 2,35% 3
Deloitte 3 4,11% 1 J.P. Morgan 13 2,35% -2
Microsoft 3 4,11% 8 The Boston Consulting Group (BCG) 13 2,35% 0
EY (Ernst & Young) 6 3,81% -4 Emirates (Airline) 16 2,05% 25
Nestlé 6 3,81% -5 Kraft Heinz 16 2,05% NEW -
Bank Audi 8 3,23% -2 MBC 16 2,05% 2
L'Oréal Group 8 3,23% -3 PepsiCo 16 2,05% -6
Philip Morris International 8 3,23% 10 BLOM Bank 20 1,47% -7
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
?
2017 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 20
Your students | Engineering/IT
65
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Dar Al-Handasah (Home of Engineering) 1 9,70% 0 BP 11 2,34% 36
Google 2 5,69% 1 Consolidated Contractors Company (CCC) 11 2,34% -6
Apple 3 5,35% 1 Ford Motor Company 11 2,34% 15
Microsoft 4 3,34% -2 General Motors 11 2,34% 8
Total 4 3,34% 35 The Boston Consulting Group (BCG) 11 2,34% -3
Emirates (Airline) 6 3,01% NEW - Cisco Systems 16 2,01% 14
Samsung 6 3,01% 10 IBM 16 2,01% -2
Emaar 8 2,68% 1 Intel 16 2,01% 3
Oracle 8 2,68% 6 Qatar Airways 16 2,01% 14
Shell 8 2,68% 2 Daimler/Mercedes-Benz 20 1,67% -10
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
?
2017 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 20
Your students | Natural Sciences
66
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
American University of Beirut Medical Center (AUBMC) 1 78,57% 0 L'Oréal Group 2 7,14% 1
Kraft Heinz 2 7,14% NEW - Nestlé 2 7,14% 0
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
The Universum Communication Channel Framework
2017 | Lebanon | All main fields of study
67
D I G I TA L• Blogs
• Career and job related apps
• Career guidance websites
• Employer advertisements on news/business-related websites
• Employer sponsored posts in social media
• Employer websites
• Job boards
• Live online events with employers
• Social media
• Targeted emails
• Brochures presenting career possibilities at a company/organisation
• Career magazines/guides/books
• Direct mailings per post
• Employer advertisements in business magazines
• Employer advertisements in lifestyle magazines & other periodicals
• Employer advertisements in newspapers
• University press & student organisation publications
• Employer advertisements on the radio
• Employer advertisements on TV
• Outdoor/billboard advertising
• Career fairs
• Conferences arranged and hosted by employers
• Employer office/site visits
• Employer presentations on campus
• Informational interviews with employers
• Lectures/case studies as part of curriculum
• Skills training sessions organised by employers
O T H E R C H A N N E L SI N - P E R S O N
P R I N T
Social media measurement has become more sophisticated
2017 | Lebanon | All main fields of study
68
Likes
Big Fan Pages
Engagement
Content + ReachLiking your content put more
of it in talent’s newsfeed
more often.
When social platforms
allowed companies to
advertise, employers bought
likes and fans in the hope of
connecting to them more
often.
Struggling with too much
content for users to consume,
major platforms put more
emphasis on comments,
favorites and shares as these
activities require more active
investment by users.
As newsfeeds have become
incredibly busy, social
platforms have focused on
sophisticated algorithms that
measure the time spent
reading each post. Great
content gets rewarded with
more reach
Likes were king
Get all talent on
your page
“Likes don’t matter
anymore”
Content is king
?
2017 | Lebanon | All main fields of study
69
Which communication channels do your students use the most?
• Which channels do you use in general to learn about potential employers?
59%
37%
27%
25%
25%
24%
21%
21%
21%
19%
49%
35%
19%
19%
20%
24%
20%
19%
15%
23%
Social media
Employer websites
Career fairs
Lectures/case studies as part of curriculum
Outdoor/billboard advertising
Employer advertisements on TV
Employer presentations on campus
Live online events with employers (webinars, chats, meetups etc.)
University press & student organisation publications
Employer sponsored posts in social media
Your students
All students
2017 | Lebanon | All main fields of study
APPENDIX
• About the Universum Talent Research
• Highest qualification
• Main field of study
• Educational institutions
• Area of study
• Employer rankings among All main fields of
study
• Importance of attributes for all four drivers of
employer attractiveness
• The Universum Career Profiles
70
71
About the Universum Talent Research
2 200educational institutions
WE HAVE CONDUCTED THE
UNIVERSUM TALENT SURVEY
FOR OVER 25 YEARS
Total number of respondents
in the survey 2017:
1 300 000+
• Created based on over 25 years of experience,
extensive research within HR, focus groups and
communication with both our clients and talent.
• Global perspective - local insight.
• Conducted via an online survey. The online link
was distributed via university and alumni-
networks, communities, the Universum Panel
and different local and global partners.
• In order to provide our clients with reliable data
we set targets per main field of study and
educational institution/industry to reflect the
actual distribution of students and professionals.
Weighting is used to compensate for
discrepancies from the targets.
• Note that only data based on all respondents or
on all respondents within a main field of study is
weighted. Breakdowns like gender, high
achievers or other more specific target groups
are not weighted.
THE QUESTIONNAIRE
DATA COLLECTION
WEIGHTING
?
2017 | Lebanon | All main fields of study
72
Highest qualification
• What qualification or degree are you currently pursuing? (students)
• What is your highest qualification or degree? (professionals)
80%
12%
1%
7%
63%
22%
2%
13%
Bachelor's
Master's (non-MBA)
PhD
Other
Your students
All students
?
2017 | Lebanon | All main fields of study
73
Main field of study
• What was your main field of study?
33%
28%
16%
15%
8%
27%
21%
22%
19%
10%
Engineering/IT
Business/Commerce
Humanities/Liberal Arts/Education/Law
Health/Medicine
Natural Sciences Your students
All students
?
2017 | Lebanon | All main fields of study
74
Educational institutions (1/1)
All students
University All students University All students
Lebanese International University (LIU) 28,5% Lebanese American University 10,4%
Beirut Arab University 19,3% Saint Joseph University 6,9%
Lebanese University 16,3% Ecole Superieure des Affaires (ESA) 0,1%
American University of Beirut 14,2% Other 4,3%
• Which college or university do you attend? (students)
• From which college or university did you graduate with your highest degree? (professionals)
?
2017 | Lebanon | All main fields of study
75
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Business (1/1)
Area of study All students Area of study All students
Accounting/Auditing/Taxation 24% Management Information Systems 5%
Finance 18% Entrepreneurship 5%
Marketing 17% International Trade 4%
Management 16% Communication Studies 3%
Economics 15% Logistics Management 2%
Public Administration 8% Labour Economics and Industrial Relations 2%
Tourism Management 6% Strategy 2%
Human Resources Management 5% Econometry 2%
International Business 5% Other Business 5%
?
2017 | Lebanon | All main fields of study
76
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Engineering (1/1)
Area of study All students Area of study All students
Civil/Construction Engineering 21% Mechatronics Engineering 1%
Mechanical Engineering 19% Robotics 1%
Architectural Engineering 15% Manufacturing Engineering 1%
Electronic & Communication Engineering 14% Finance Engineering 0%
Electrical Engineering 10% Physics Engineering 0%
Computer Engineering/Computer Science 7% Geophysical Engineering 0%
Software Engineering 3% Aeronautical / Aerospace Engineering. 0%
Industrial Engineering 3% Metallurgical and Materials Engineering 0%
Environmental Engineering 3% Mining Engineering 0%
Agriculture/Food Engineering 3% Textile Engineering 0%
Petroleum Engineering 3% Quality Engineering 0%
Urban and Regional Planning 2% Geomatics Engineering 0%
Chemical Engineering 2% Mathematics Engineering 0%
Management Engineering 2% Naval Architecture 0%
Control & Automation Engineering 2% Other Engineering 5%
Biomedical Engineering 1%
?
2017 | Lebanon | All main fields of study
77
Areas of study
• Please select your major(s)/main area(s) of study.
All students | IT (1/1)
Area of study All students Area of study All students
Software Engineering 47% Electronic Publishing 13%
Computer Science / Engineering 42% e-Business Systems 11%
Information Management 25% Business Computing Systems 8%
Information Systems 23% Business Systems Analysis and Design 7%
Artificial Intelligence 15% Other IT 6%
?
2017 | Lebanon | All main fields of study
78
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Natural Sciences (1/1)
Area of study All students Area of study All students
Molecular Biology & Genetics 27% Geology/Earth Sciences 4%
Mathematical Sciences 17% Human Sciences 4%
Chemistry 16% Statistics 2%
Biochemistry 12% Physical Science 2%
Physics 11% Other Natural Sciences 15%
Nutrition 6%
?
2017 | Lebanon | All main fields of study
79
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Humanities (1/1)
Area of study All students Area of study All students
Linguistics/Foreign Languages 16% Communication 6%
Teaching/Education 16% International Relations 5%
Design 15% Social Sciences 3%
Creative Arts 13% Music 2%
Psychology 12% History/Philosophy 2%
Literature 11% Philosophy 2%
Western Languages & Literature 7% Other Humanities 13%
Political Science 7%
?
2017 | Lebanon | All main fields of study
80
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Law (1/1)
Area of study All students Area of study All students
International Law 41% Commercial Law 15%
Criminal Litigation 38% International Commercial Law 13%
Media Law 22% Other Law 21%
Law and Property Valuation 18%
?
2017 | Lebanon | All main fields of study
81
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Health/Medicine (1/1)
Area of study All students Area of study All students
Medical Laboratory Sciences 23% Medical Diagnostic Imaging 3%
Pharmacy 22% Environmental Health Sciences 2%
Clinical Nutrition and Dietetics 14% Health Services Administration 1%
Nursing 9% Other Health/Medicine 26%
Physiotherapy 4%
?
2017 | Lebanon | All main fields of study
Considered Employer Ranking | Top 30
• Below is a list of companies and organisations. For which of these employers would you consider working?
All students | Business/Commerce
82
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Apple 1 34,51% 1 Procter & Gamble (P&G) 16 16,34% -8
Bank Audi 2 34,02% 7 Qatar Airways 17 15,25% 12
Google 3 29,61% -2 IKEA 18 13,73% 1
BLOM Bank 4 24,36% 21 LG Electronics 19 13,68% 29
Microsoft 5 23,44% 0 Solidere 20 13,60% 11
Samsung 6 22,93% 9 The Boston Consulting Group (BCG) 21 13,60% -7
Emirates (Airline) 7 21,40% 23 Azadea Group 22 12,73% -10
Nestlé 8 20,35% -5 Etihad Airways 23 12,55% 12
MBC 9 19,73% 11 Sony 24 12,55% -2
Bank of Beirut 10 19,71% 22 Deloitte 25 12,09% -15
Byblos Bank 11 19,59% 30 Johnson & Johnson 26 11,99% -10
The Coca-Cola Company 12 18,81% -5 Daimler/Mercedes-Benz 27 11,80% 12
Ford Motor Company 13 17,63% 13 HSBC 28 11,75% -1
PepsiCo 14 17,55% -8 IBM 29 11,71% 8
L'Oréal Group 15 16,38% -11 MTC group 30 11,71% 14
Trend Trend
?
2017 | Lebanon | All main fields of study
Considered Employer Ranking | Top 30
• Below is a list of companies and organisations. For which of these employers would you consider working?
All students | Engineering/IT
83
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Dar Al-Handasah (Home of Engineering) 1 39,38% 0 Emirates (Airline) 16 11,57% 35
Apple 2 26,44% 1 IBM 17 11,14% -2
Google 3 24,10% -1 Daimler/Mercedes-Benz 18 9,95% 2
Microsoft 4 21,20% 0 General Electric (GE) 19 9,73% -12
Samsung 5 17,54% 0 Qatar Airways 20 9,50% 2
Consolidated Contractors Company (CCC) 6 13,99% 6 Nokia 21 9,42% 26
LG Electronics 7 13,16% 7 Etisalat 22 9,20% 32
Ford Motor Company 8 12,86% 1 MBC 23 9,17% 33
Emaar 9 12,84% 23 Huawei 24 9,12% 35
Alfa 10 12,70% 30 Saudi Aramco 25 8,55% -1
Sony 11 12,33% -5 Ericsson 26 8,43% 9
Intel 12 12,32% -4 Total 27 8,18% -8
MTC group 13 12,09% 35 Etihad Airways 28 8,10% 10
General Motors 14 12,00% 2 Bank Audi 29 7,72% 24
Oracle 15 11,77% 16 Cisco Systems 30 7,53% -3
Trend Trend
?
2017 | Lebanon | All main fields of study
Considered Employer Ranking | Top 30
• Below is a list of companies and organisations. For which of these employers would you consider working?
All students | Natural Sciences
84
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
American University of Beirut Medical Center (AUBMC) 1 40,65% 0 Emirates (Airline) 16 5,49% 31
Sidra Medical and Research Center 2 18,86% 2 Sony 16 5,49% -2
Nestlé 3 17,65% -1 Arla Kallassi Foods 18 5,26% NEW -
Google 4 14,67% -1 Mars 18 5,26% -1
Apple 5 11,67% 0 MTC group 20 5,03% 0
L'Oréal Group 6 11,31% 0 Bank of Beirut 21 4,51% 1
Microsoft 7 10,78% 3 Saudi Aramco 22 4,22% 20
PepsiCo 8 10,23% -1 Bank Audi 23 4,12% -5
The Coca-Cola Company 9 9,48% -1 Etihad Airways 23 4,12% 9
Samsung 10 7,78% 2 Qatar Airways 25 3,89% -12
MBC 11 7,55% 8 Byblos Bank 26 3,82% -6
Johnson & Johnson 12 7,32% -3 Huawei 27 3,66% 66
International Rescue Committee (IRC) 13 6,73% NEW - LG Electronics 27 3,66% -2
Dar Al-Handasah (Home of Engineering) 14 6,57% 17 General Electric (GE) 29 3,59% 15
Total 15 5,82% -4 Intel 29 3,59% -5
Trend Trend
?
2017 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 30
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
All students | Business/Commerce
85
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Apple 1 20,60% 1 PwC (PricewaterhouseCoopers) 16 5,88% -10
Google 2 19,11% -1 L'Oréal Group 17 5,83% -14
Bank Audi 3 18,65% 7 EY (Ernst & Young) 18 5,44% -9
Microsoft 4 10,82% 4 The Boston Consulting Group (BCG) 19 4,96% -8
BLOM Bank 5 10,81% 17 PepsiCo 20 4,61% -7
Emirates (Airline) 6 9,85% 28 Azadea Group 21 4,33% -5
Samsung 7 9,46% 20 Daimler/Mercedes-Benz 22 4,27% 6
Procter & Gamble (P&G) 8 9,03% -3 The Coca-Cola Company 23 4,10% -11
Bank of Beirut 9 8,28% 22 Solidere 24 3,93% 11
Byblos Bank 10 7,93% 41 MTC group 25 3,70% 24
MBC 11 7,68% 4 IKEA 26 3,57% -6
Nestlé 12 6,84% -8 General Motors 27 3,50% 10
Deloitte 13 6,37% -6 HSBC 28 3,36% -4
Qatar Airways 14 6,23% 9 American University of Beirut Medical Center (AUBMC) 29 3,08% 1
Ford Motor Company 15 5,97% 27 J.P. Morgan 30 3,06% -16
Trend Trend
?
2017 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 30
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
All students | Engineering/IT
86
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Dar Al-Handasah (Home of Engineering) 1 25,75% 1 MBC 16 4,01% 31
Apple 2 17,67% 1 Oracle 17 3,99% 8
Google 3 15,95% -2 General Electric (GE) 18 3,34% -5
Microsoft 4 13,11% 0 Sony 19 3,24% 1
Samsung 5 8,64% 0 Petrofac 20 3,22% -9
Consolidated Contractors Company (CCC) 6 7,64% 1 American University of Beirut Medical Center (AUBMC) 21 3,13% 0
Ford Motor Company 7 6,07% 3 Bank Audi 22 3,09% 26
Emaar 8 5,75% 7 The Boston Consulting Group (BCG) 23 3,05% -17
Emirates (Airline) 9 5,36% 40 Qatar Airways 24 3,03% -2
IBM 10 4,93% 9 Total 25 2,94% 14
Intel 11 4,80% -2 Solidere 26 2,82% 9
Daimler/Mercedes-Benz 12 4,73% -4 Saudi Aramco 27 2,71% -10
General Motors 13 4,61% 1 Cisco Systems 28 2,70% -4
Alfa 14 4,40% 29 Etihad Airways 29 2,63% 7
MTC group 15 4,05% 26 Shell 30 2,60% -12
Trend Trend
?
2017 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 30
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
All students | Natural Sciences
87
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
American University of Beirut Medical Center (AUBMC) 1 38,21% 0 Etihad Airways 16 2,68% 20
Sidra Medical and Research Center 2 11,81% 1 Ford Motor Company 17 2,19% 19
Nestlé 3 10,34% -1 GSK - GlaxoSmithKline 17 2,19% -6
Google 4 9,13% 0 Mars 17 2,19% 1
Apple 5 7,56% 1 The Coca-Cola Company 17 2,19% -5
L'Oréal Group 5 7,56% 0 Bank of Beirut 21 2,12% 10
Microsoft 7 6,20% 2 Petrofac 22 2,05% 19
MBC 8 4,39% 15 Bank Audi 23 1,95% 5
Dar Al-Handasah (Home of Engineering) 9 4,32% 18 Emirates (Airline) 23 1,95% 49
International Rescue Committee (IRC) 10 4,25% NEW - Procter & Gamble (P&G) 25 1,95% -11
PepsiCo 11 3,66% -1 Saudi Aramco 26 1,81% 4
Samsung 11 3,66% 8 Bayer 27 1,64% -5
Johnson & Johnson 13 3,17% -5 Shell 27 1,64% -7
MTC group 13 3,17% 31 Arla Kallassi Foods 29 1,46% NEW -
Total 15 3,10% -8 BLOM Bank 29 1,46% -6
Trend Trend
?
2017 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 30
All students | Business/Commerce
88
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Bank Audi 1 8,50% 5 Daimler/Mercedes-Benz 16 1,88% 12
Apple 2 4,93% 7 The Boston Consulting Group (BCG) 17 1,81% -6
Google 3 4,36% 1 HSBC 18 1,75% 3
BLOM Bank 4 4,00% 19 Qatar Airways 19 1,75% 8
Procter & Gamble (P&G) 5 3,65% 2 Azadea Group 20 1,61% -10
PwC (PricewaterhouseCoopers) 6 3,63% -5 Strategy& (former Booz & Company) 21 1,57% -6
Byblos Bank 7 3,51% 25 MBC 22 1,54% 3
Bank of Beirut 8 3,32% 21 The Coca-Cola Company 23 1,54% 1
Emirates (Airline) 9 3,24% 27 PepsiCo 24 1,49% -11
Nestlé 10 3,12% -5 Philip Morris International 25 1,35% -8
Deloitte 11 2,99% -8 Al Futtaim Group 26 1,19% 45
Microsoft 12 2,86% 2 Mars 27 1,13% 19
EY (Ernst & Young) 13 2,80% -5 American University of Beirut Medical Center (AUBMC) 28 1,07% -6
L'Oréal Group 14 2,05% -12 MTC group 29 1,06% 28
Samsung 15 1,94% 30 J.P. Morgan 30 1,05% -14
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
?
2017 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 30
All students | Engineering/IT
89
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Dar Al-Handasah (Home of Engineering) 1 10,83% 0 Shell 16 1,52% -3
Google 2 6,14% 0 Oracle 17 1,52% 19
Apple 3 5,80% 2 Bank Audi 18 1,49% 41
Microsoft 4 5,52% -1 Emirates (Airline) 19 1,42% 21
Consolidated Contractors Company (CCC) 5 3,64% 1 American University of Beirut Medical Center (AUBMC) 20 1,41% 29
Alfa 6 3,01% 31 Total 21 1,40% 20
Samsung 7 2,86% 8 McKinsey & Company 22 1,38% -15
The Boston Consulting Group (BCG) 8 2,69% -4 Intel 23 1,33% -11
Ford Motor Company 9 2,59% 8 Petrofac 24 1,27% -16
MTC group 10 2,06% 23 MBC 25 1,21% 71
Daimler/Mercedes-Benz 11 1,99% 0 Cisco Systems 26 1,20% 1
General Electric (GE) 12 1,94% -3 Qatar Airways 27 1,14% 25
General Motors 13 1,78% 18 IBM 28 1,14% -3
PwC (PricewaterhouseCoopers) 14 1,62% 4 Etihad Airways 29 1,05% 18
Emaar 15 1,58% 4 Damac Properties 30 0,95% 36
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
?
2017 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 30
All students | Natural Sciences
90
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
American University of Beirut Medical Center (AUBMC) 1 31,38% 0 Bayer 15 2,02% 0
L'Oréal Group 2 5,21% 2 General Electric (GE) 15 2,02% NEW -
Google 3 4,25% 10 IBM 15 2,02% NEW -
Petrofac 4 3,51% 19 Intel 15 2,02% 8
Nestlé 5 2,98% -3 Bank Audi 20 1,49% -5
Microsoft 6 2,77% 17 BLOM Bank 20 1,49% 3
Total 6 2,77% -3 Byblos Bank 20 1,49% NEW -
Unilever 6 2,77% 17 Dar Al-Handasah (Home of Engineering) 20 1,49% 3
Etihad Airways 9 2,23% 6 Etisalat 20 1,49% NEW -
International Rescue Committee (IRC) 9 2,23% NEW - Ford Motor Company 20 1,49% NEW -
Johnson & Johnson 9 2,23% 1 MBC 20 1,49% NEW -
Mars 9 2,23% 14 Alfa 27 0,74% NEW -
Procter & Gamble (P&G) 9 2,23% -5 Apple 27 0,74% -20
Sidra Medical and Research Center 9 2,23% -5 averda 27 0,74% NEW -
Batco Group 15 2,02% NEW - Bank of Beirut 27 0,74% -4
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
?
2017 | Lebanon | All main fields of study
Employer Reputation & Image
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes
91
48%
40%
34%
30%
29%
28%
26%
22%
14%
9%
41%
37%
36%
35%
21%
25%
25%
18%
16%
14%
Innovation
Market success
Ethical standards
Prestige
Inspiring leadership
Inspiring purpose
Fast-growing/entrepreneurial
Attractive/exciting products and services
Corporate Social Responsibility
Corporate transparency
Your students
All students
?
2017 | Lebanon | All main fields of study
People & Culture
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes
92
42%
40%
39%
34%
30%
26%
25%
18%
13%
11%
46%
36%
46%
26%
26%
20%
26%
16%
13%
10%
Recognising performance (meritocracy)
A creative and dynamic work environment
Respect for its people
Leaders who will support my development
A friendly work environment
Interaction with international clients and colleagues
Enabling me to integrate personal interests in myschedule
Support for gender equality
Commitment to diversity and inclusion
Recruiting only the best talent
Your students
All students
?
2017 | Lebanon | All main fields of study
Remuneration & Advancement Opportunities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes
93
54%
42%
35%
27%
27%
23%
19%
19%
17%
12%
49%
35%
31%
26%
31%
25%
23%
22%
11%
16%
High future earnings
Leadership opportunities
Good reference for future career
Rapid promotion
Performance-related bonus
Sponsorship of future education
Competitive base salary
Overtime pay/compensation
Clear path for advancement
Competitive benefits
Your students
All students
?
2017 | Lebanon | All main fields of study
Job Characteristics
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes
94
47%
43%
34%
34%
34%
25%
22%
19%
11%
10%
48%
37%
31%
34%
41%
28%
21%
16%
7%
9%
Professional training and development
Opportunities for international travel/relocation
Challenging work
High performance focus
Secure employment
High level of responsibility
Flexible working conditions
Team-oriented work
Variety of assignments
Customer focus
Your students
All students
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