Stay Connected: LinkedIn for Nonprofits
September 14, 2011
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Today’s Presenter
Amy Huynh
Marketing & Communications Coordinator
reminders You can hear us, but we can’t hear you
Presentation slides will be available on www.mycharityconnects.org/pastwebinars
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What is CanadaHelps?
A public charitable foundation that provides accessible and affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
Agenda
Why LinkedIn?
Overview of Tools & Features
Get Started
About MyCharityConnects
Q & A
WHY LINKEDIN?
Why LinkedIn?
• Over 120 million active users worldwide
• Stay informed about your professional contacts and industry
• Find like-minded individuals and share info/knowledge
How LinkedIn Can Help • Build a presence & tell your story
• Research & recruit relationships
• Engage with key audiences
OVERVIEW OF TOOLS & FEATURES
Your Personal Profile
• Your online resume
• Allows you to “take control of your online personal brand”
• New feature: volunteer experience
• Connections & recommendations
Groups
• Join groups related to your profession and industry
• Participate in conversations on relevant and timely topics
• Over 75k nonprofit groups on LinkedIn
Company Page
• Your company’s LinkedIn profile
• People can follow your company and stay updated
• Shows past and present employees, revealing a human side of your company
LinkedIn Answers
• Ask questions and answer questions
• Great way to make connections
• Stay up-to-date on the latest sector discussions
• Questions reach the entire LinkedIn community, not just your personal connections
GET STARTED
Fill out your Profile
1. Include your photo
2. A summary of who you are – essentially a snapshot of your professional career
3. Experience
4. Education
5. Include links to your Twitter, blog, website, presentations
Make Connections
• Stay in touch with your colleagues, past and present
• It is through your connections that you can get introduced to others
• Get recommended
• Recommend others
Provide updates
• Use your status update to keep people informed and build thought leadership
• Share an article you’re reading
• Make important announcements
Join Groups
• Join groups associated with your cause, sub-sector, professional interests
• Add value to discussions
• Use group to find potential collaborators, connections
Create a Group
• What would your group about? Brainstorm some topics.
• Do some research.
• Best to choose a choose a narrow niche and specialty category
• If the need is there, create, promote, maintain, monitor
Claim your organization’s page
1. Go to “Add a “Company” on the right-side of the “Companies” tab
2. If your organization already has a page, you’ll be prompted to claim it
3. If not, you are then asked to create one
4. Follow the steps to claim/create the page
5. Set up the page: add a logo, description, website, Twitter, etc.
Optimize your organization’s profile
• Add products and services
• Add a YouTube video (PSA, intro video)
• Upload up to three banner
• Assign someone to update regularly
• Leverage existing content
LinkedIn Answers
• Great place to check if you have a question about the workplace or nonprofit tech
• Answers are rated and the top ones show up first
• Lots of great best practices, examples
• People are willing to help!
ABOUT MYCHARITYCONNECTS
free online resources Information about technology
Video demonstrations
More webinars
Past webinar recordings & slides
Learning opportunities
Events across the country
www.mycharityconnects.org
Upcoming Webinars
• September 28th – Content Is Good ... Putting it into Context – that’s how you win (guest: Josh Muirhead, Socialmark Media)
• October 12th – #FAIL: Biggest Online Mistakes and How to Avoid Them (guest: Lee Rose, HR Council for the Nonprofit Sector)
• October 26th – Social Media Strategy for Beginners
• November 9th – Making Twitter Your Best Friend: Twitter Strategies Exposed (guest: Heather Morrison, Sequentia Environics)
• November 23rd – Cutting Edge Charities
• December 7th – Looking Up: Life's Better in the Cloud (guest: Amanda Grainger-Munday, Framework/Timeraiser)
www.mycharityconnects.org/webinars
Keep in touch!
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps
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