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This is a presentation on how to best utilize LinkedIn as a nonprofit. It was part of series of presentations for the Center for Nonprofit Success in Washington, DC.
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Leah Schklar, The National Society of Collegiate Scholars
LinkedIn for NonprofitsCenter for Nonprofit SuccessSeptember 8, 2011
About Leah
Leah is the Manager of Social Media and Interaction at The National Society of Collegiate Scholars, an honor society for high-achieving college students.
300 Facebook pages 3 Twitter accounts 1 LinkedIn group 2 blogs
Objectives
Your Personal LinkedIn Presence Managing a LinkedIn Group Fostering Discussion and Engagement Incorporating LinkedIn Tools and Apps
Your Personal LinkedIn Presence
Fully completed profile Linked with Twitter and blog 500+ connections
Your Personal LinkedIn Presence
5 recommendations, all from different work experiences
Your Personal LinkedIn Presence
Many interests and specialties Member of numerous groups
Managing a LinkedIn Group
Public or private? Public –
Everyone can see it People can browse easily Non-members will be able to
comment Moderation of spam is required
Private – People are more likely to join Ability to e-mail members with
group discussions Less spam to moderate Limiting potential audience
Managing a LinkedIn Group
Monitoring group joins If your group is private, decide if
you want to approve all requests or will only certain people are accepted
Set up automatic messages to be sent to new members or those who request to join
Managing a LinkedIn Group
Lay some ground rules Establish some posting guidelines
and rules Include community contacts, specify
where certain types of content should go and describe conduct that could cause members to be banned
Managing a LinkedIn Group
Highlight valuable contributions to the group When needed, give warnings privately Use your best judgment Help your members promote themselves Follow the input of the community Send announcements Use other social media to promote the group
Fostering Discussion and Engagement
Post genuine discussions and thought provoking discussions Empower members to meet offline Thank people for their participation You should participate, but avoid self promotion Share helpful information and relevant articles
Incorporating LinkedIn Tools & Apps
Subgroups RSS Feeds Blog Link Polls
Questions!