Stay Connected: LinkedIn for Nonprofits

September 14, 2011

The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.

Today’s Presenter

Amy Huynh

Marketing & Communications Coordinator

reminders You can hear us, but we can’t hear you

Presentation slides will be available on www.mycharityconnects.org/pastwebinars

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What is CanadaHelps?

A public charitable foundation that provides accessible and affordable online technology to both donors and charities.

For Charities

A cost-effective means of raising funds online.

For Donors

A one-stop-shop for giving.

CanadaHelps is a charity helping charities.

CanadaHelps is giving made simple.

Agenda

Why LinkedIn?

Overview of Tools & Features

Get Started

About MyCharityConnects

Q & A

WHY LINKEDIN?

Why LinkedIn?

• Over 120 million active users worldwide

• Stay informed about your professional contacts and industry

• Find like-minded individuals and share info/knowledge

How LinkedIn Can Help • Build a presence & tell your story

• Research & recruit relationships

• Engage with key audiences

OVERVIEW OF TOOLS & FEATURES

Your Personal Profile

• Your online resume

• Allows you to “take control of your online personal brand”

• New feature: volunteer experience

• Connections & recommendations

Groups

• Join groups related to your profession and industry

• Participate in conversations on relevant and timely topics

• Over 75k nonprofit groups on LinkedIn

Company Page

• Your company’s LinkedIn profile

• People can follow your company and stay updated

• Shows past and present employees, revealing a human side of your company

LinkedIn Answers

• Ask questions and answer questions

• Great way to make connections

• Stay up-to-date on the latest sector discussions

• Questions reach the entire LinkedIn community, not just your personal connections

GET STARTED

Fill out your Profile

1. Include your photo

2. A summary of who you are – essentially a snapshot of your professional career

3. Experience

4. Education

5. Include links to your Twitter, blog, website, presentations

Make Connections

• Stay in touch with your colleagues, past and present

• It is through your connections that you can get introduced to others

• Get recommended

• Recommend others

Provide updates

• Use your status update to keep people informed and build thought leadership

• Share an article you’re reading

• Make important announcements

Join Groups

• Join groups associated with your cause, sub-sector, professional interests

• Add value to discussions

• Use group to find potential collaborators, connections

Create a Group

• What would your group about? Brainstorm some topics.

• Do some research.

• Best to choose a choose a narrow niche and specialty category

• If the need is there, create, promote, maintain, monitor

Claim your organization’s page

1. Go to “Add a “Company” on the right-side of the “Companies” tab

2. If your organization already has a page, you’ll be prompted to claim it

3. If not, you are then asked to create one

4. Follow the steps to claim/create the page

5. Set up the page: add a logo, description, website, Twitter, etc.

Optimize your organization’s profile

• Add products and services

• Add a YouTube video (PSA, intro video)

• Upload up to three banner

• Assign someone to update regularly

• Leverage existing content

LinkedIn Answers

• Great place to check if you have a question about the workplace or nonprofit tech

• Answers are rated and the top ones show up first

• Lots of great best practices, examples

• People are willing to help!

ABOUT MYCHARITYCONNECTS

free online resources Information about technology

Video demonstrations

More webinars

Past webinar recordings & slides

Learning opportunities

Events across the country

www.mycharityconnects.org

Upcoming Webinars

• September 28th – Content Is Good ... Putting it into Context – that’s how you win (guest: Josh Muirhead, Socialmark Media)

• October 12th – #FAIL: Biggest Online Mistakes and How to Avoid Them (guest: Lee Rose, HR Council for the Nonprofit Sector)

• October 26th – Social Media Strategy for Beginners

• November 9th – Making Twitter Your Best Friend: Twitter Strategies Exposed (guest: Heather Morrison, Sequentia Environics)

• November 23rd – Cutting Edge Charities

• December 7th – Looking Up: Life's Better in the Cloud (guest: Amanda Grainger-Munday, Framework/Timeraiser)

www.mycharityconnects.org/webinars

Keep in touch!

info@canadahelps.org

www.twitter.com/canadahelps

www.slideshare.net/MyCharityConnects

www.facebook.com/canadahelps

www.youtube.com/canadahelps