Upload
linkedin-for-good
View
12.177
Download
1
Embed Size (px)
DESCRIPTION
LinkedIn Company Pages: How your nonprofit can build a presence on LinkedIn to strengthen its brand and grown its community
Citation preview
LinkedIn Company PagesHow your Nonprofit can build a presence on LinkedInJanuary 2013
Today’s agenda
Creating a Company Page
Setting up a Products & Services section
Posting Status Updates
Q&A
What is a Company Page?
A Company Page provides an organization with an easy way in which to engage with LinkedIn members
Showcase your organization’s brand
Spotlight the organization’s mission, events, employees, opportunities
Build a community among a highly affluent & educated audience
Post status updates & engage with followers, LinkedIn members
Why does your nonprofit need a Company Page?
Nonprofit organizations have a unique opportunity to engage with affluent, educated individuals at scale by leveraging LinkedIn Company Pages
What does it take to have a successful Company Page?
1. Creating a Company Page can take less than 10 minutes
2. Growing your follower base can be incorporated into your everyday activities (marketing programs, website, events)
3. Dedicating just a few minutes a day to post meaningful content that followers can engage with and distribute across the network can become a daily habit that has exponential benefits
It takes just a small amount of time to make your organization’s presence felt on the LinkedIn network
Creating a Company Page
Set Your Goals for your Company Page
What do you want to achieve? Build your nonprofit’s brand/awareness
Secure donors Recruit volunteers Promote events
United Nations Development Programme is Focused on Driving Awareness & Education
Create Your Company Page
1 2
Enter Name & Email
3
IMPORTANT: For security reasons, Company Pages can only be created with
an email address that matches the company.
We can not accept @gmail, @yahoo,
@hotmail etc..
• Figure out which coworkers can best contribute to page
• Establish content plan and calendar
• Centralize your efforts
Add Designated Administrators (1 of 4)
Fill in Organization’s Information (2 of 4)
Fill in Organization’s Information (3 of 4)
Add Image & Logos (4 of 4)
View Your Completed Page
Components of a Company Page
Setting up a Products & Services Section
What is a Products & Services Section?
Showcase:• Events• Public services• Support programs• Volunteer opportunities
Generate:• Social Recommendations
in support of your mission and programs
• Funding leads
Add a Product to Your Page
Add a Product to Your Page (1 of 2)
Add a Product to Your Page (2 of 2)
No Products? No Problem!
• Events
• Conferences
• Fundraisers
• Speakers
Choose what to Feature
Choose what to Feature- Select Order of Services
Collect Recommendations
Collect Recommendations
Posting Status Updates
Post updates: It’s the way to communicate
Status updates appear on followers’ homepages
Status updates also appear on mobile, iPad
• Keep it brief, a short sentence or two will do just fine!
• Post at least once per weekday to reach majority of unique audience
• Morning updates receive highest engagement, slight boost in eve
• Don’t try to do it alone!
Tips for posting engaging Status Updates
• Blog posts
• Company videos
• Interviews w/ execs
• Events, Webinars
• White papers
• Industry news
• Expert third-party research
• News coverage of your company
• Guest posts from partners
• LinkedIn Polls
• Cross-post from groups
• Case studies, testimonials
Unique Linked Sourced
Varying types of content posted is key
• Encourage Followers to like, comment, share
• Ask employees to share your content
• Post message, image & link
• Post videos
• Ask questions that will elicit a response
Take your content viral
Analyze and refine
Stay on the right track with Follower Analytics
Monitor engagement by tracking per post activity
See who’s visiting with Page Analytics
Q&A
Some common questions we are hearing…
1. How does the Company Page relate to the Board Member Connect program?
2. How do I get started?
3. How do I make changes to my existing company page?
4. What are some tips for getting the most effective page possible? Are there examples?
5. How do I manage photo uploads / visual design of the page?
6. What differences might nonprofits experience with Company Pages?
7. Is there Customer Service support?
8. What’s next? Now that I have my Company page set up, how do I maximize it to recruit board members?