Gamification and Gaming FOR NonProfit OrganizationsGamification and Game-based LearningbyCaitlin Cahillis licensed under aCreative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
GamificationApplying game-design thinking to non-game applications to make them more fun and engaging."
Gamification WikiWhy Gamification?Behavior Change&EngagementMotivationIncreased productivity and engagement
Photo by World Bank Photo Collection / CC BY-NC-NDInternal: employee/volunteer productivity, e.g. rote work like stuffing envelopes, showing up to training, completing PDExternal: client/customer engagement, e.g. visiting website, completing surveys4DriveThe Surprising Truth About What Movtivates UsBy Daniel H. Pink
Motivation 2.0 Rewards & Punishment
PointsLeaderboardsStatusCalculated BonusesMotivation 3.0 Autonomy, Mastery, Purpose
Learning, creating, innovating
Missions/ChallengeLevelsBadgesUnexpected BonusesFun!Spoonful of sugar with your medicine
Original illustration source unknown, possibly DisneySee http://8kindsoffun.com/ for additional information on motivating with fun8Effective LearningGoal-oriented / Backwards Design Photo by Will Scullin / CC BYDefine desired outcomes (behaviors)Determine acceptable evidence (skills/knowledge)Develop learning experience (instruction)Gamification Framework: http://goo.gl/j3p8Q79Game ElementsProgression: from on-boarding to masteryPBL: Points, Badges, Leaderboards
Chart adapted from Kevin Werbach, Gamification course on Coursera10DynamicsNarration Whats the story?ProgressionOn-boarding to MasteryConstraintsWhat are your limits?
Think of dynamics as your game board, setting the tone of the game and plotting the path for the player11MechanicsChallenges / QuestsCompetition vs. CooperationFeedbackRewardDiscovery and ExplorationTransactionsMechanics = Process12Challenges / QuestsDifficult, but achievableCannot proceed unless task masteredMeaningful Choices
Cascading InformationReveal information in nuggetsBreak down challenges into smaller tasks
13The UnknownExploration & DiscoveryDont provide all the answers
BonusesUse unexpected rewards
Moodle badges, Moodle conditional activities (http://goo.gl/g7j3j)14FeedbackWhere am I? How am I doing?Where do I need to get to?How do I get there?
Provide constant feedback to users to inform progress15Swedish Speed Camera Lotteryhttp://youtu.be/iynzHWwJXaAProvides feedback and unpredictable rewardThe average speed of cars passing the camera dropped from 32km/h before the experiment to 25km/h after (http://goo.gl/HvxFy)One sample study conducted in Bellevue, Washington found that radar speed signs resulted in average speed reductions of from 1-5mph, although some locations resulted in changes upwards of 5.5mph (wikipedia)16Game ComponentsPointsLeaderboardsLevels & StatusBadgesProgress IndicatorsAvatarsVirtual Goods
Leaderboard screenshot from Lilypadapp.comBadge by FourSquare17Badges
Mastery of specific skillsTools: Moodle (badges and/or conditional activities http://goo.gl/g7j3j), ClassBadges18PointsOn-going, repetitive tasks, e.g. logging in, turning in homework on time
19LeaderboardsDisplay: closest, not topConstant effort to maintain status
More effective to show 10 closest players than top leaders. Showing just the top players can be demotivating. Require constant effort to maintain.20Gamification Tools
Photo by Rose Aphro / BY SA Adaptive LessonsCompletion TrackingAutomated FeedbackAutonomy and choices: Learning paths with lessons, completion trackingAssignments and quizzes22
BadgesGroup Names (status)Gradebook: points + categoriesCertificates: Labels + Completion TrackingPlugin: Course Results Block (leaderboard) https://moodle.org/plugins/view.php?plugin=block_course_results
http://wordpress.org/plugins/badgeos/Others: CubePoints, Punchtab, AchievmentsComplete List: http://learn.caitlincahill.com/gamification-for-non-profit-organizations24
Mindmixer.com27Additional ResourcesGamification MOOCsGamification Book ListGamfication WikiFree Media ResourcesGamification Service ListAdditional resources available at http://learn.caitlincahill.com/gamification-for-non-profit-organizations28GamingMaking an Epic Wina.k.a. why games are so engaging
Jane McGonigal - Gaming can make a better worldTell me, Ill forgetShow me, Ill rememberInvolve me, Ill UnderstandGaming for LearningEdutainmentKids can smell that [stuff] a mile away. Gabe ZichermannContent presented in a game-like format with actual games given as a reward for completing a levelJust say no to Edutainment32Serious GamesExamplesPrimary purpose is to train or educate, often with simulations of real-life situations.iCivicsWolf QuestPeacemakerFold.itPlague Inc.QuandryiCivics: includes constitutional law firm, supreme court decision making, branches of power, counties workWolf Quest: wolf ecology in Yellow StonePeacemaker: Israeli/Palistinian conflictFold.it: protein structure and folding for vaccinesPlague Inc.: Pathogen simulatorQuandry: ethics33Consumer Games
Finding GamesCommon Sense MediaGames for ChangeGame Learning SocietyGameUp App Review SitesDiigo
35Game MakersSploderScratchTynkerStarLogo TNGGameSaladKoduAliceYoYo GamesGamestar Mechanic
Questions?Presentation and resources available at http://learn.caitlincahill.com