How nonprofits can use LinkedIn

LinkedIn Confidential ©2013 All Rights Reserved

How LinkedIn can unlock your connections to help you change the world


Do you need LinkedIn?

The people connected to my staff, board, and supporters are critical to the success of my organization.

I spend a lot of time asking my board and staff, “Who do you know?”

I often know who I’m looking for but don’t always know how to find them quickly or efficiently.

YES

NO

YES

NO

YES

NO


Learn how LinkedIn helps nonprofits

In this presentation you’ll…

Learn how LinkedIn can empower you to find the right talent for your nonprofit – including board members, funders, volunteers, and staff – to save you time and energy

Discover 4 immediate opportunities to take action today

Hear how nonprofits are using LinkedIn successfully


LinkedIn helps connect you to the network you need to achieve your mission

V

B

S

F Board Members

Skilled

Volunteers

Funders

SupportersT

Talented Employees


S

By leveraging LinkedIn’s network, you can…

Strengthen relationships with funders

Find the right quality board member quickly

Recruit talented professional volunteers

Identify top talent to work for your organization

Build your brand and spark dialogue among supporters

V

B

F

T

An introduction to a local foundation

A board member with strategic consulting experience

A graphic designer to re-brand your materials

A new Development Director

Professionals following your organization’s LI page


Strengthen relationships with funders

Chances are you have connections to many of the funders you are currently pursuing. Use LinkedIn to uncover those ties and improve your relationship with your funders.

– Work with your board development committee to identify prospects– Explore your network to uncover your ties and inroads

What if instead of cold calls, you had warm introductions?

Your FunderYou

F

Quickly connect with the right potential board members

LinkedIn makes it easy to explore your existing connections to find potential board candidates. Connect with your current board in order to fully leverage their connections.

Use “advanced search” and filter by:

Keyword• Geographic location• Desired skills• Company or affiliation

B


Find and recruit volunteers with the right skills

Looking for a particular skill set? Interested in building relationships with volunteers from a particular company or industry? LinkedIn’s advance search feature makes zeroing in on the exact

talent you need easy.

V

A strategy consultant to help build your 3-year plan

A part-time accountant to maintain your books

A graphic designer to create a new logo


Identify top talent to work for your organization

With LinkedIn you can use “advanced search” to identify potential candidates and then see shared connections. Speed up your talent search and cut through the crowd to find a perfect match

Looking for a more advanced recruiting solution? email [email protected] to learn more.

T

mailto:[email protected]


Build meaningful and productive relationships with supporters

LinkedIn is a vibrant community with hundreds of millions of professionals worldwide. Your friends, fans and supporters are already on LinkedIn. Invite them to become your advocates.

– Create a company page, grow your follower base, and post updates to spread your message across the LinkedIn network.

– Ask your supporters to list your organization on their profile in the Volunteer & Causes section.

– Join a Linked Group that is relevant to your cause and help drive the conversation.

S


LinkedIn makes connecting the right talent with the right opportunity possible – so you can go about the

business of changing the world.


Ready to get started?


1. Explore your network: your next volunteer, board member, staff hire, and funder prospect are all on LinkedIn. Use “Advanced Search” to find the perfect match.

2. Create a community for supporters: create a company page with all of your organizational information and give your fans and followers a place to unite.

3. Build your brand: ask your supporters to add the Volunteer/Causes field on their profile. This becomes an implied endorsement for your organization.

4. Join a LinkedIn Group: find a group related to your mission and start a conversation.

Four ways to use LinkedIn today


1. Explore your networkStep A: Determine who you are looking for and search

You need…an online marketing pro to update your website messaging and digital presence

Marketing/advertising

From a specific company

With SEO experience

In New York City area

Find them by…using filters to guide search – all found on LinkedIn’s (free) Advanced Search Tool

Industry

Company

Keyword

Location


Search results include individuals that are in your network – meaning you share one or more connections.

Good matches are not just about those that fit your profile. You’ll also want to review how closely you’re connected.

– Look at your shared connections.

– Those individuals who you know personally (called 1st degree connections)

are most likely to respond to any asks.

– 2nd degree connections – or “friend of a friend” – should be considered based on how well you know the shared connection.

– Individuals who are connected to you through a board member, staff member, or close relationship are more likely to respond because someone they know is very closely tied to your organization.

1. Explore your networkStep B: Review matches to find the strongest links


The Advanced Search Tool allows you to search for your exact target

1. Explore your networkStep C: Try the advanced search tool


Building and maintaining a LinkedIn company page for your nonprofit gives your fans, supporters, employees and volunteers a way to stay connected to your organization.

Use your LinkedIn company page to engage with your community.

Post updates to your company page followers to share industry news, organizational updates & volunteer opportunities.

It’s free to build a company page.

2. Create a community for supporters


linkedin.com/company/add/show

2. Create a community of supporters

Step A: Create a Company Page

Create a Company Page that includes an overview of your organization, mission statement, and services.



Step B: Grow your follower community

Invite employees, friends, volunteers, supports to follow your page.


Post updates on work in your field, events that are taking place, and volunteer opportunities.

Encourage followers to like, comment, and share posts to grow your reach on LinkedIn.


Step C: Engage with your community


LinkedIn gives its members the opportunity to express their volunteer work, the causes they care about, and the organizations they support.

Ask your friends, fans and followers to list your organization in their Volunteer Experience & Causes section.

Your followers can be your biggest advocates – give them another way to broadcast their support to their own networks.

3. Build your Brand


http://www.linkedin.com/profile/edit-volunteering-combined

3. Build your Brand Ask volunteers and board members to add the Volunteer

Experiences & Causes field to their profile

http://www.linkedin.com/profile/edit-volunteering-combined


Find a LinkedIn Group related to your mission. Join the dialogue or start a new conversation

4. Join a LinkedIn Group


Hear how nonprofits are using LinkedIn today


What nonprofits are saying about LinkedIn?

“LinkedIn got us connected quickly to senior people in Chicago with the competencies we needed for our board. We brought in two people quickly.”

- Goldie’s Place

“We promoted our big event with our LinkedIn group and staff status updates. It was a great success. 350 people attended and it raised over $100,000. 15-20% of all attendees found out about it via LinkedIn.”

- Family Centers


“LinkedIn is NTEN Member’s virtual office water cooler. They gather and exchange great ideas there.”

- Nonprofit Technology Network (NTEN)

“My client, a major health-related NGO, asked me to contact their major donors. Getting in touch via phone and e-mail wasn’t working, however using LinkedIn messages lead to many productive, face-to-face meetings.”

- Nonprofit Consultant

What nonprofits are saying about LinkedIn?


The connections you need to change the world are here. Let us help you find them.

nonprofits.linkedin.com
