Social Media and Public Relations

Presented By

Divya KapoorInside Public Relations

(http://insidepublicrelations.blogspot.com/)

OVERVIEW

What is social media?

Why should business care about social media?

What are the business benefits of social media?

What are the issues and concerns?

How can public relations help business to use social media?

WHAT IS SOCIAL MEDIA? Social media is a

medium through which people can:

Connect with other people

Create content Share and access

information Engage in

conversations

HOW? Through platforms like Facebook Twitter YouTube Flickr Wikipedia Wordpress Blogger Second Life Digg Stumble Upon etc.

WHY IS IT CALLED SOCIAL MEDIA?

Allows users to: Interact Build

communities Participate Engage

WHY SHOULD BUSINESS CARE ABOUT SOCIAL MEDIA?

MEDIA • 7

2% journalists use social networking sites

EMPLOYEES• 7

6% HR professionals use social networking site LinkedIn for potential candidates

CONSUMERS• 97% consumers are

influenced by social media

INVESTORS• 25% US adults use

social media for personal finance and investment

WHY DO STAKEHOLDEERS USE SOCIAL MEDIA?

Sociological factors: Need to connect and communicate:

When people connect with like minded people, a tribe is born

Means to participate in the society To influence Realise their conscious and

unconscious needs

WHAT ARE THE BUSINESS BENEFITS?

Online Visibility Engage directly with customers Build network and relationships Innovate products and services Competitive advantage Collective intelligence Increase sales

ISSUES AND CONCERNS Lack of control: needs effective

monitoring and evaluation Bad news spread fast: needs

immediate attention and response

Lack of credibility: needs uniform brand identity

HOW CAN PR HELP?

LISTEN

PLAN

PARTICIPATEENGAGE

MEASURE & EVALUATE

THANK YOU