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| social media in alumni relations
Merge | A Digital Strategy Agency
WHAT’S ON THE AGENDA
Intro
What are Your Neighbors Doing?
Audience is King...and Content is a Constitutional Monarchy
Don’t Over-think the Channels
Main Take-A-Ways
Questions
Merge | A Digital Strategy Agency
WHAT ARE YOUR NEIGHBORS DOING?
Merge | A Digital Strategy Agency
AUDIENCE IS KING...
Merge | A Digital Strategy Agency
@
WEBSITE.COM
AUDIENCE
AUDIENCE IS KING...
You can’t control where they consume
Great stories will be universally accepted
Steal content from all corners of the University
Merge | A Digital Strategy Agency
AUDIENCE IS KING...
Merge | A Digital Strategy Agency
AUDIENCE IS KING...
Merge | A Digital Strategy Agency
AUDIENCE IS KING...
Merge | A Digital Strategy Agency
EVENTS NEWS UNIVERSITY FACULTY STUDENTS ATHLETICS
IMPROVEDOPEN RATE
312%
+ 52% CLICK-THRU RATE
CONTENT IS A CONSTITUTIONAL MONARCHY
Merge | A Digital Strategy Agency
WEBSITE.COM
CONTENT IS A CONSTITUTIONAL MONARCHY
Merge | A Digital Strategy Agency
CONTENT IS A CONSTITUTIONAL MONARCHY
Merge | A Digital Strategy Agency
CONTENT IS A CONSTITUTIONAL MONARCHY
Merge | A Digital Strategy Agency
DON’T OVER-THINK THE CHANNELS
Merge | A Digital Strategy Agency
@
WEBSITE.COM
AUDIENCE
DON’T OVER-THINK THE CHANNELS
Define the purpose of each social channel
It’s ok to share the same stories on multiple channels
You probably don’t need your own social network
Mix in transactional content
Merge | A Digital Strategy Agency
DON’T OVER-THINK THE CHANNELS
Merge | A Digital Strategy Agency
DON’T OVER-THINK THE CHANNELS
Merge | A Digital Strategy Agency
DON’T OVER-THINK THE CHANNELS
Merge | A Digital Strategy Agency
DON’T OVER-THINK THE CHANNELS
Merge | A Digital Strategy Agency
MAIN TAKE-A-WAYS
Merge | A Digital Strategy Agency
It’s OK that you can’t control consumption
Keep your channels to a minimum
Steal (gather) content from everyone, share
Don’t build the new Facebook
QUESTIONS
Merge | A Digital Strategy Agency
