Embed Size (px)
DESCRIPTION
this has been uploaded as a form of handout for our class.
Citation preview
SOCIAL MEDIA: INSTANT FINANCIAL DIALOGUE
THE IMPACT OF SOCIAL MEDIA ON
FINANCIAL COMMUNICATIONS
WARDA AHMED - DARLA DORE - KELSEY LAMMERS - ANI YILDIRIM
Social networking
sites
Blogs
Chat rooms
Instant messengers
Message boards/forums
Video sharing websites
Review sites
SOCIAL MEDIA
1.8 billion people have access to the Internet
WWW.
206 million active web sites
WWW.
WWW.
These include virtually all the worlds’
Newspapers, Magazines, Trade Journals, Broadcast Networks, Social Networks,
around 100 million blogs, and innumerable sites about specific topics categories.
1.8 billion 4.1 billion
WWW.
CONSUMER-COMPANY RELATIONSHIP
• 2 of 3 customers use social media to influence their buying decisions
• 67% of customers are likely to pass this information on to others
• over 60% trust information they find through social media more than traditional advertisements
CONSUMER-COMPANY RELATIONSHIP
In other words…
Social Media
Negative Communication
Loss of Customers
INVESTOR SOCIAL MEDIA62%
• List the social networks on their corporate/IR website
65%
• Use Twitter for investor-related material
37%
• Use Facebook for investor-related material
29%
• Use YouTube for investor-related material
10%
• Use their corporate blog for investor-related material
10%
• Use SlideShare for investor-related material
93%
• Have a company page on LinkedIn
SOCIAL MEDIA OUTLETS
PRE-INTERNET COMMUNICATION
POST-INTERNET/PRE-SOCIAL MEDIA
THE PRESENT, POST-SOCIAL MEDIA
WHAT COULD GO WRONG?
Third p
arty
content
Lack of
Disclaimers
Poor
Synchronization
SOCIAL MEDIA IS THE FUTURE
Q’S• How many of you believe that social media is the way of
the future?
• What disadvantages do you see in IR and social media? Public relations and social media?
• Will you try to use social media for your practices in the future?
