Monetizing Mobile Apps & Web Sites
Trends & Formats
HARALD NEIDHARDTCMO & CO-FOUNDER
SMAATO INC.
IT’S A SONG IT’S BIGIT’S GLOBALIT’S OPEN
vs.
An App is a Song
APPs =APPLE
Will.I.amContagious Magazine Interview: “App is not short for Application - it’s short for Apple” (Will.I.am, Lead singer Black eyed Peas
MARKET SHARE MONEY SHARE
APPLEiPhone
MOBILE FIRST
TVPC
MOBILE
TV
ONLINE
TV
ONLINE
?
MOBILE
MOBILEFIRST
The Mobile economy will be bigger than all other media,and will touch more industries with concepts of M2M or the “Outernet”.
M
FASHION
AUTO/TRAVEL
MEDIA
MUSIC
SHOPPING
LIFESTYLE
MOBILE
ADVERTISING
M
FASHION
AUTO/TRAVEL
MEDIA
MUSIC
SHOPPING
LIFESTYLE
MOBILE
ADVERTISING
MOBILE TRENDS
Ad
ve
rtisin
g
Ad
ve
rtisin
g
Ad
ve
rtisin
g
Ad
ve
rtisin
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840.000 VW Polo Apps
Ad
ve
rtisin
g
14 MILLION APPS
Ad
ve
rtisin
g
MOBILE SIZE
5 BillionMOBILE SUBSCRIBERS
1 BillionPEOPLE EARN
$1000+PER MONTH
5 BillionMOBILE SUBSCRIBERS
Tomi Ahonen
MOBILE ADVERTISING SPENDINGS
$30MNET SPENDINGS
GERMANY
550 MPAGE IMPRESSIONS (EMS)
885MOBILE CAMPAIGNS
Source: Smaato / BVDW estimates 2009
MOBILE ADVERTISING SPENDINGS
$1 Billion
$125M
$280 Million
$30M
USA GERMANY TURKEY JAPAN
www.smaato.com/whitepaper: Asia The Mobile Advertising Powerhouse
$1.5 BILLIONMOBILE AD SPEND IN 2010
JAPAN
CHINA ASIA=POWERHOUSE
www.smaato.com/whitepaper
MONETIZEMOBILE
MOBILEFragmentation“Live with it!”
Rich Wong, Accel
Monetization
!
EUROPE
25%
metrics.smaato.com/
Monetization
!
EUROPE
metrics.smaato.com/
IT’S A SONG IT’S BIGIT’S GLOBALIT’S OPEN