10 Ways to Pardot
Chris Heiden @chris_heiden
TJ Gephart @tjgephart
Elevate Elevate Elevate
Score: 356 Score: 57 Grade: F Grade: A-
Prospect A Prospect B
Why should I use both Scoring AND Grading? • Quickly identify qualified leads • Automate lead routing for qualified lead • Validate the marketing team's efforts • Creates accountability for marketing and sales
1) Lead Qualification
2) Dynamic Lists • Automatically manages list association • Great for Drip Programs
3) Progressive Profiling
4) Dependent Fields • Ask questions based upon other responses • Keeps form clean and relevant
5) Page Actions • Automate actions based on specific page view • Use sparingly (important pages only)
o Pricing o Demo/Trial Request
6) Search Marketing Keywords Competitors
7) Dynamic Content • Relative information based on what you know • Makes page personal
Before: (Default) After: (Dynamic)
8) Social Posting • Consolidates social messaging under one roof • Built-in reporting • Automatic tracking for sales insight
9) CRM Integration Make sure you have the latest version installed and have: A) Prospect Fields (Score, Grade, URL, etc) B) Prospect Activities
9) CRM Integration C) CRM lists D) Social Data
10) Connectors Events & Webinars Others
Questions???
Thanks for your time!
Chris Heiden Channel Manager
@chris_heiden
TJ Gephart Implementation Manager
@tjgephart
#Pardot2012 Tweet nice things!
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