1. 1. Building a Marketing Function with Pardot Our 17 Month Journey to Success Amanda Anderson Marketing Manager Epicom Corporation
2. 2. From Zero toStarted to buildcontent in June 14 employees5 employees2010 and was actively usingmore thanNo marketing Pardot by Augustdoubled revenue2010
3. 3. Whats missing?
4. 4. Whats missing?
5. 5. Know Your Audience
6. 6. Content is KingBlog VideoNewslettersPublicEventsWebsite, Products, &Relations&Case StudiesWebcasts
7. 7. Blog why have just one.
8. 8. Videos
9. 9. Videos
10. 10. The Under Appreciated Newsletter
11. 11. Public Relations Pitching Stories and repurposing content
12. 12. Events & Webcasts
13. 13. Integrate Pardot with our Website
14. 14. Products
15. 15. Nurture Program
16. 16. Inform Sales of Process DEMO to Sales Team Meaning ofNotifications Define NurtureProgram (when to setto nurture status) Campaigns Custom Redirects
17. 17. Round Robin in PardotWebFormSalesPardot SugarCRMFollow UpOutsideSources
18. 18. Results25 active51 activecustomers in tocustomers inMay 2010 October 2011
19. 19. Results Doubled2009 Annual2010 Revenue
20. 20. ResultsWeb trafficJune 2010 June 2011 doubled
21. 21. ResultsWebsite leadsJune 2010increasedJune 201163%
22. 22. ResultsLinks to ourwebsiteJune 2010Today increased2,400%
23. 23. Results 460% increase inopportunitiesJune 2009June 2011 created fromexisting customers
24. 24. Think Big, Do GreatAmanda Anderson Marketing Manager Epicom Corporation amanda@epicom.com(512) 782-0007 www.epicom.com