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10 Ways to Pardot Chris Heiden @chris_heiden TJ Gephart @tjgephart Elevate Elevate Elevate

10 Ways to Elevate Pardot

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Page 1: 10 Ways to Elevate Pardot

10 Ways to               Pardot   

Chris Heiden@chris_heiden

   

TJ Gephart @tjgephart

 

       Elevate       Elevate        Elevate

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             Score:  356                         Score: 57           Grade:  D                            Grade: A-

    

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Why should I use both Scoring AND Grading?• Quickly identify qualified leads• Automate lead routing for qualified lead • Validate the marketing team's efforts • Creates accountability between marketing and sales

       

 

1) Lead Qualification

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2) Dynamic Lists

• Automatically manages list association• Great for Drip Programs

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3) Progressive Profiling

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4) Dependent Fields

• Ask questions based upon other responses• Keeps form clean and relevant

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5) Page Actions

• Automate actions based on specific page view• Use sparingly (important pages only)

o Pricingo Demo/Trial Request

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6) Search Marketing

     Keywords       Competitors

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7) Dynamic Content

• Relative information based on what you know• Makes page personal

            Before:         (Default)                After:        (Dynamic)

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8) Social Posting

• Consolidates social messaging under one roofo Facebook, LinkedIn, Twitter

• Built-in reporting• Automatic tracking for sales insight

 

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9) CRM Integration

** Have latest version installed

A) Prospect Fields (Score, Grade, URL, etc) B) Prospect Activities 

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9) CRM Integration

 C) CRM lists    D) Social Data

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10) Connectors

          Events & Webinars                          Others

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Questions???

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Contact Information

Chris Heiden Channel Manager

[email protected]  

@chris_heiden

TJ GephartImplementation Manager

 [email protected]

 

@tjgephart

#Pardot2012 Tweet nice things!