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Planning online events and user groups is all about ratios (registrants vs. attendees, interaction vs. presentation, value-driven content vs. the pitch). Amanda Anderson, Epicom’s Marketing Manager, shows how she and her team grew Epicom’s online webcast registration by 900% using Pardot. In this slideshow, learn tips for increasing attendance, narrowing your topics for niche markets, and engaging attendees during your webcasts and user groups. Also, see how using Pardot’s webinar connector helped streamline the registration and follow-up process.
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Building Successful and Sustainable Webcasts and User Groups
Amanda Anderson Marketing Manager, Epicom
The Epicom Team
The Problem?
User Groups
Decline In Membership
Revamping the User Group
0
10
20
30
40
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60
May-‐11 Aug. -‐ 2011
Attended Online Attended
What Do Your Attendees Want?
Webcast Promotion
“You Are Not Alone”
0%
5%
10%
15%
20%
25%
30%
35%
Average Email September Email
Open Rate
Click Through Rate (CTR)
Number of Direct Replies 40
Replies
Subject Lines Really Do Matter
Content Matters More Than Length
Be Real In Your Promotion & Webcast
Interaction
SMS Text Messaging DEMO ������
Go to this URL and fill in the form: ���goo.gl/qABaB
Plan Ahead & For Everything
The Difference is in the Details.
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20
40
60
80
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160
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200
Dec-‐11 Feb. 12 Mar-‐12 May-‐12 Jul-‐12 Sep-‐12
Registered
Attended Average Attendance at In-‐Person Events Prior to Dec. 2012
Simply Promote & Promote Simply.
Don’t Try To Do It All.
Be Real.
Promote Interaction.
Be Prepared.
