Social Media For Businesses
By: Kuhcoon.com
Some Staggering Social Facts
• 845m "active" users on Facebook.
• 64% of Facebook users have liked a brand on Facebook - ExactTarget
• 25% of social media users are more likely to look into a brand advertising on social media – Adology
• 15% of these users are more likely to purchase from social media advertisers – Adology
How much is actually spent?
• $4.26 billion was spent on social media marketing globally in 2011 – eMarketer
• Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad - Social Media Case Studies, Stories, Perspectives
Show me the money!
Social Media “Pain Points”
• ROI• Managing/growing presence• Monitoring social media• Lack of resources• Integrating with current marketing efforts • Publishing on all platforms efficiently• Budget
What does this mean for business?
• 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook.
How does business leverage Social media?
• 40% of companies admit to having no training or governance in social media
• 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution – Vistaprint
Social Media’s Value
• Qualitative rather than Quantitative.– focus on driving advocacy first,
awareness second.
• Old advertising models focus on REACH and FREQUENCY.
• Social media has made this much more complex.
Brand Advocacy
• Be a source for valuable content that is - Entertaining - Engaging - Educational
• You need to sell less and listen more.
Kuhcoon’s Brand Advocates
Customer Value BeforeSocial Media
• Measured in -how often -what volume -how long might a customer purchase
your product.
• Provide value based off of this data.
With Social Media
• Much more dynamic– Customer becomes brand advocate and
representative.
• Word-of-Mouth Marketing– Social = word-of-mouth on steroids.
Social Media Butterfly Effect
• One Tweet/Status can be amplified at an alarming rate.
• Cyclone of influence - driving customers towards or away from you.
• It depends on how quickly and effectively the business owner reacts to the situation.– PR nightmares vs PR success
Meet Bill
Social is Everywhere!
Problems: Money and Time
Bitty Bill’s in Moosic, PA
Power in Numbers
Insight Into Your Community
Reach: Everyone.
Engagement is Essential.
Questions?
Facebook.com/Kuhcoon @Kuhcoon