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Welcome!
-The Squirrels
East Stroudsburg University
September 12, 2015
WIFI Info –
SSID: ESUGuest Password: guest1063!
Meet our MC
Gerard Durling,• Coal Creative• NEPA Influencers• #NEPAChallenge• @VinGerard• @ThinkCoal
Building A
Community For
Your Podcast
Chris BarrowsHost of the “Why I Social” and “Social Stories” Podcasts
4
Who Am I?
Personal: @CBarrows
Podcast: @WhyISocial
Flickr User: N06/8915491422
The Power of Podcasting
Logo Design by Cody Stevenson
Meet the “Why I Social” Podcast
http://www.chrisgbarrows.com/why-i-social-podcast/
Flicker User: evamaria_n
Community
Flicker User: Toni_vC
takes time…
Flicker User: leweb3
Audience First Approach
Be Social
…with a Purpose!
Flicker User: benmciver
Ask Questions
Flicker User: Jarbo
Audience-centric content
Guest or Topic Requests
Flicker User: brainsonic
Feature Power Listeners
Create An Ambassador Program
SESSION SPONSORED BY:
Profiting From
Your Passions
Elspeth MisiaszekeMarketing Copywriter
• Raised in Bradford County, PA by a stay-at-home dad
• Self-supporting entrepreneur for over (7) years
• I teach sales copywriting to heart-centered entrepreneurs & bloggers
… I believe that…
Meet Elspeth Misiaszek
You Deserve to Profit from Your Passions
Who wants to learn
9 Ways to Use Your Blog to Create a Profit from Your
Passion
According to Wordpress.com…
Total New Blogs in 2014
18,300,771
*That’s 49,997 new blogs per day!
Pick a Blogging Niche
1,000 True Fans • Theory by Kevin Kelly from Technium
1,000 True Fans paying you $100 / year = $100,000 / year
There are 7 billion people in the world
What if your blog had…
1,000 True Fans paying $10 / month = $120,000 / year
Create a membership site specific to your niche.
Memberships for Premium Content
• Ask vendors for first-time-buyer discounts
• Turn old blogs into more detailed blogs
• Create member-only printable graphics
• Sponsor a forum or group to encourage engagement
Ask for Advertisers to Join You What types of
businesses would be uniquely interested in
getting to know your 1,000 True Fans & the rest
of your audience?
Smaller Site? Offer More Value
• Get creative with value added options
• Leverage the size of your social media network
• Position yourself as an authority
Create Joint Ventures & Grow Your Audience
• Get to know your colleagues & competitors
• Ask for the opportunities you’re seeking
• Be sure to give back = to what you receive
More Ways to Profit from Your Passions…
What happens after you’ve:
#1 Picked a niche
#2 Engaged 1,000 true fans
#3 Created a membership site
#4 Asked for advertisers &
#5 Started leveraging joint ventures ???
You could …
#6 Write a Book or a Few Mini-Books
#7 Expand Your Area of Expertise
#8 Offer Coaching & Mentoring Programs
#9 Sell Your Blog / Plan an Exit Strategy
There is no right or wrong way to profit from your
passions.
SESSION SPONSORED BY:
Working the
Camera:
Professional Secrets
for Video Success
East Stroudsburg University
September 12, 2015
Clay LePard
Sample
Image
Clay LePard WNEP @ClayLePard
SPONSORED BY:
Blog Awareness
Being Interviewed
Being Interviewed
Being Interviewed
Questions?
SESSION SPONSORED BY:
(Plain)
How Cycling,
Blogging and
Social Networking
Saved My Life
East Stroudsburg University
September 12, 2015
Dee Culp
Transgender
• trans·gen·der /transˈjendər,tranzˈjendər/
• adjective
• denoting or relating to a person whose self-identity does not conform unambiguously to conventional notions of male or female gender.
My Life as a “Man”
• Depression
• Anger
• Jealousy
• Resentment
Gender Dysphoria
• noun
• the condition of feeling one's emotional and psychological identity as male or female to be opposite to one's biological sex.
• Not just about clothing
• Not just a kink or fetish
• NOT A PHASE
To Transition or Not To Transition?
It’s not a choice.
Finding My Tribe
Finding My Tribe
• Cycling the Blues Away
Finding My Tribe
• Cycling the Blues Away
• Blogging the Miles
Finding My Tribe
• Cycling the Blues Away
• Blogging the Miles
• Social Networking – connecting the dots.
Living Your Truth
• In trying to save myself, I began saving others like me.
How to Find Your Tribe
• What are you interested in?
• Causes?
• Hobbies?
• Work Experience?
• Community?
Write – Blog – Save the World
• Exercise clears the mind
• Art helps you express your feelings
• Your Feelings Help Others
• Art is Communication
Write – Blog – Save the World
• In becoming yourself, you become the light that others see.
• In becoming a voice for the voiceless and oppressed, you make sure they are heard.
• Save yourself; save the world.
SESSION SPONSORED BY:
Small Business Food Panel
• Mario Bevilacqua, What the Fork
• Jason Startari, Shawnee Craft Brewing
• Matthew Serniak, The Wing Men
• Matt Lynch, The Wing Men
Matt L. MarioJason Matt S.
SESSION SPONSORED BY:
LUNCH - 12:15 - 1pm
@ ESU Dansbury Commons
Thanks to our hospitality sponsor:
Words. Words.
Words.
Donna TalaricoIndependent content writer and social media/storytelling consultantFounder/publisher of Hippocampus Magazine
Words.
• Starters
• Storytelling
• Sizzle
• Self-editing
• Send-off
Starters.
TOWN
Starters.
MAN_____________________
BOARD
you just me
_________feet feetfeet feet feet feet
Starters.
• Bob
• Mom
• Radar
• Racecar
• Never odd nor even
• Some men interpret nine memos
Words.
Words are fun.
Words are
your friend(s).
Storytelling.
What makes a good story?
Storytelling.
• Characters• Plot• Setting• Point of view• Inciting incident• Rising action• Resolution• Emotion• Call to action• Memorable
Storytelling.
Sizzle.
• Stronger word choice – thesaurus!
• Active voice
• Clarity
• Brevity
• Literary devices (imagery, metaphor, simile, alliteration/assonance, analogy)
• Wordplay
Sizzle.
Keeping your writing to a shorter length really benefits the reader, so why don’t you perhaps try to use fewer words in your next blog post or other type of content…
Sizzle.
…or,
Be brief.
Sizzle.
• Is there a word for what you are describing?– How many there are = quantity
• Are you using unnecessary phrases? – The fact of the matter is, it’s
cold = It’s cold.
• Is there a more succinct way to say it? – I took all of her jewelry from
her jewelry box = I emptied her jewelry box
Sizzle.
Alliteration is absolutely effective!
Words.
• “Bennett warmed to the idea of an ambitious Arcticadventure.”• From Hampton Sides’ In the
Kingdom of Ice
Sizzle.
• By way of a tale of a famous newspaper stunt, we meet an eccentric publishing tycoon, James Gordon Bennett Jr. We learn that this man heralds the kinds of stories the public wants to hear, but not without critics. – From my review of In the
Kingdom of Ice
Sizzle.
• Repetition can be effective. – He came. He saw. He conquered.
• And sometimes redundancy it can be blah, such as overuse of a name or particular term. Instead, change up your words and name references:– Donna Talarico is speaking at BlogCon. She’s doing a
session about words. The Lancaster-native is glad to be here. A former journalist, she really love words. “It’s true,” said the word nerd.
– Banana boxes later becomes Chiquita crates
Anaphora in action
Sizzle.
• Part — OK, most — of the allure of Iceland is its landscape of geological wonders. Volcanoes included. So I was both nervous and excited when, a week before my September 2014 trip to the little island country, a lava-filled mountain started to spew. Bardarbunga’s eruption closed some far-off roads and made for some pretty photos and videos, but its activity didn’t cause any air travel woes, unlike the 2010 explosion of Eyjafjallajökull, which sent miles of ash into the air and grounded flights to and from Europe for days.– From my article “Land of Fire and … Elves” (TheBlot.com)
Sizzle.
Passive
• The ball was shot by him. A score was made.
• A cake was baked.
• Clapping was heard in the theater.
• A fun time was had by all.
• A baby was born.
• Oops! Something went wrong.
Active
• He shoots! He scores!
• Mom baked a cake.
• The audience erupted in applause.
• Everyone had fun.
• We had a baby!
• Oops! You did something wrong.
Sometimes passive is OK. Like when you don’t want to blame someone(as in my example in green), the person acting is irrelevant, you want to emphasize the subject or you need to be vague.
Self-edit.
• Let simmer
• Read aloud
• Print out a hard copy
• Share
• Proof vs. edit
Self-edit.
• Spelling
• Grammar
• Editing-induced errors – You know the one: the ‘ol sentence rearranging and accidental
leave behind of a word
• Weak words
• Redundancy
• Unnecessary or “fluff” words
• Flow
• Fact-checking
Send-off.
• Tools
– A real thesaurus
– Grammarly or similar
– Word puzzles (Games)
• Resources
– Copyblogger
– Austin Kleon (Steal Like an Artist)
– Paul Smith(Lead with a Story)
– Not your usual reading material
SESSION SPONSORED BY:
The Content
You Didn’t
Even Know You
Had
East Stroudsburg University
September 12, 2015
Brittany Thomas
@britt_thomas
We all need good content in our lives
• Corporations
• Nonprofits
• Community events
• Fashion bloggers
• Photographers
• Stores
• Restaurants
Where is your content hiding?
• Three ways to approach finding and using content
1. Finding original content
2. Double sharing
3. Repackaging content
Finding Original Content
• Start with the obvious
– Events, sales, your favorite recipe…
• What you do is interesting to your audience. Really.
Finding Original Content
Finding Original Content
Finding Original Content
Finding Original Content
“Give me a topic, any topic, and I show you how it’s interesting original content.”
Double Sharing
• Fencing principle: If it’s worth hitting once it’s worth hitting twice
– ICYMI
– #TBT/#FBF
– One year look back
– Anniversary
– Leading up to next event
– Update
Double Sharing
Double Sharing
Repackaging Content
Repackaging Content
• Repackage old content into something new
• Add new content to an old concept for a new take
• Combine content together for something shiny
• Have multiple ways to use the same content
Repackaging Content
Find your content and let it shine
• Finding original content
– Don’t underestimate what your audience finds interesting (you can even ask them!)
• Double sharing
– Maximize the exposure of your work
• Repackaging content
– Understand who you want to view your content and how best to reach them
SESSION SPONSORED BY:
Don't Be Just a
Blogger! Become
an Infopreneur.
East Stroudsburg University
September 12, 2015
Catherine Shefski
The Tools: Selling Your PDF
• Gumroad (Fees: 5% + $0.25 commission per sale. No monthly fee.)
• Selz (Fees: No fixed monthly fees, no bandwidth fees, no hosting fees. Pay just 2.0% per transaction)
• PayPal (PayPal offers sellers of digital products two types of accounts, a regular account and micropayments account. Each account works best depending on the amount sold to the customer. A regular PayPal account charges 2.9% + 30 cents per transaction while a micropayments account charges 5% + 5 cents per transaction. PayPal recommends a micropayments account when the majority of the transactions are under $12.00. )
Kindle Direct Publishing (KDP)
• Easy Setup• 70% Royalty for books over $2.99• Easy to track sales on Dashboard
Click to add text
Blog Post on CatherineShefski.com
Usefedora.comNo monthly fee.
$1 + 10%
Video / Text/ Worksheets
CatherineShefski.comWeb Designer & Writer
"Blogging for Boomers"
SESSION SPONSORED BY:
KEYNOTE
Any questions?
Web: http://www.themiddlefingerproject.org
Twitter: @TMFproject
SESSION SPONSORED BY:
THANK YOU
Save the Date!
NEPA BlogCon 2016 is on 10/15/16
EXPO SESSION
Network, Ask Questions & Learn!
Thanks to our sponsor:
