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Google Analytics 101 Presented By: Eleni Konstas and Ruth Whispell Track: Technology Session Format: Co-Presentation Description: In Google Analytics 101 for Bloggers, Eleni and Ruth will go over how to know if you’re tracking properly, what filters and profiles will save you grief, where to track social media performance, and other smart nuggets in the cavernous world of analytics. Attendees can plan to take away both useful and interesting tips from the session, as Google Analytics can provide bloggers with ways to make sure the site is performing well, how people are coming to the site, and be more than another WordPress Plugin! Plus, this session will also go over the more fun bits like how to find topics for future posts to squirrel away for a later day and ways to pull top performing posts for that all essential wrap-up post.
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Gussie WhispellLeni Konstas
Let’s Go Down the Nut Hole!
What It Works With
If you can dream it. You can install it.
n00b level
If you can dream it. You can install it.
pwn the c0d3
Must gKnow Metrics
Visits - A series of pageviews that a single visitor makes during a period of activity
Pageviews - Pages/Visit or Average Page Depth, is the average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
Avg. Visit Duration - The average duration of each visit.
% of New Visits - The percentage of visitors who have not previously or recently visited your website. Bounce Rate - The percentage of visits in which the visitor only viewed one page of your website before leaving.
Must gKnow Dimensions
Source - Origin of the visit, be it search or referral. ie. facebook.com, the name of one of your newsletters, direct, or bookmarks.
Medium - The type of site that had the link to your site. ie. organic, cpc, referral, email, or none.
Keyword - These are the words that visitors use to find your Website when using a search engine
Landing Page - The first page a visitor views during a session; also known as the entrance page.
Location (Continent > Sub Continent > Region > Metro > City)
Must gKnow Terms
Keywords that are generated from unpaid sources. These are all natural search engine keywords.
Keywords that are generated from paid advertising, such asPay-per-click (PPC) andConsumer Shopping Engines (CSEs).
Gotta Know It
Accounts ★WhiskeyBacon★RuthWhispell★EleniKonstas
Property★whiskeybacon.com★whiskeybacon.tumblr.com★m.whiskeybacon.com
View (Profile)
Date Ranges
Content Overview
➔Overall page performance.
➔Page load times.
➔Non-commerce successes
➔Where the $$$ comes from
➔Click, click, boom!
Social Overview
➔Which networks work?
➔It’s not just you linking!
➔Where the $$$ comes from.
Location Drill Down
Find Topic Ideas
Search > Organichttps://www.google.com/analytics/
Custom Dashboards
Let’s Get Real… time
Helpful links:
Analytics Solutions Galleryhttps://www.google.com/analytics/gallery/#landing/start/
Subscribe or Bookmark the Bloghttp://analytics.blogspot.com/
@GoogleAnalytics
+ Google Analytics
Questions?
Comments?
Insults?
