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Presenter: Frances Croke Page, PureFoodsProject Title: Brands and Blogs
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BRANDS & BLOGS
Frances Croke Page
….Do not adjust your set….
Brands & Blogs
Brands1,280
Brands* Available in the USSource: Strategic Name Development, Inc. *Brands may sell many products
Blogs240,000,000
Probably a conservative estimate….Source: Snitchim 4/7/13
Examples: Roll Tape!
YoungMarriedChic.com’s Kris Schoels demonstrates Perdue Chicken
Chef Jamie Gwen teams up with Heluva Good!® Dips
It Comes Down to Influence
Authenticity• Your Voice
Footprint• Your Audience
A Blogger’s Perspective“Remarkable social media content and great sales copy are pretty much the same– plain spoken words designed to focus on the needs of the reader, listener or viewer.”
Brian Clarkfounder COPYBLOGGER
Best Practices• Disclosure (now a FCC requirement)
• Disclose any material relationships with brand• Disclose clearly and conspicuously in proximity to your endorsement and in the
same media/format• Be accurate in your claims about a product
• Keep up your end of the bargain• Clarify your boundaries upfront• Stay on schedule• Deliver the deliverables• Be professional and agreeable
• Get invited back• Deliver more than promised—be creative, use social media, report
back to the brand
Develop Your Skill Set
• Take the time to train
Get Discovered• How to be found– Conventions (like this) – talk to the sponsors– Blog Networks- SayMedia, BlogHER, MomCentral– Crowd Sourcing: BloggersRequired.com– Local Publishers—Build readership as a column– Guest writer, blogger, radio/TV—start local– Contests for bloggers (North Caroline Sweet Potato)– Get experience and make a name- become a Vlogger
• youtube channel, Vimeo, Drtcr app
– Agents?? Perhaps a coming thing
Then and Now and Now What?
2015+2010-20142002-2009Mid-1990s
Bob Lutz
Thank You for Your Time