Upload
michelle-davies
View
723
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Our friends from Kuhcoon show you how businesses can effectively manage their social media presences for success. No matter what your business' size or industry, social media is a key component of your marketing efforts.
Citation preview
Social Media For Businesses
By: Kuhcoon.com
Some Staggering Social Facts
• 845m "active" users on Facebook.
• 64% of Facebook users have liked a brand on Facebook - ExactTarget
• 25% of social media users are more likely to look into a brand advertising on social media – Adology
• 15% of these users are more likely to purchase from social media advertisers – Adology
How much is actually spent?
• $4.26 billion was spent on social media marketing globally in 2011 – eMarketer
• Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad - Social Media Case Studies, Stories, Perspectives
Show me the money!
Social Media “Pain Points”
• ROI• Managing/growing presence• Monitoring social media• Lack of resources• Integrating with current marketing efforts • Publishing on all platforms efficiently• Budget
What does this mean for business?
• 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook.
How does business leverage Social media?
• 40% of companies admit to having no training or governance in social media
• 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution – Vistaprint
Social Media’s Value
• Qualitative rather than Quantitative.– focus on driving advocacy first,
awareness second.
• Old advertising models focus on REACH and FREQUENCY.
• Social media has made this much more complex.
Brand Advocacy
• Be a source for valuable content that is - Entertaining - Engaging - Educational
• You need to sell less and listen more.
Kuhcoon’s Brand Advocates
Customer Value BeforeSocial Media
• Measured in -how often -what volume -how long might a customer purchase
your product.
• Provide value based off of this data.
With Social Media
• Much more dynamic– Customer becomes brand advocate and
representative.
• Word-of-Mouth Marketing– Social = word-of-mouth on steroids.
Social Media Butterfly Effect
• One Tweet/Status can be amplified at an alarming rate.
• Cyclone of influence - driving customers towards or away from you.
• It depends on how quickly and effectively the business owner reacts to the situation.– PR nightmares vs PR success
Meet Bill
Social is Everywhere!
Problems: Money and Time
Bitty Bill’s in Moosic, PA
Power in Numbers
Insight Into Your Community
Reach: Everyone.
Engagement is Essential.
Questions?
Facebook.com/Kuhcoon @Kuhcoon