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Outreach-ing to the Top Jonathon Knepper #NEPABlogCon

NEPA BlogCon 2013 - Blogging 101 (Knepper)

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Blogging 101 Presented By: Dale Culp and Jonathon Knepper Track: Technology Session Format: Co-Presentation Description: If you’re just starting out with blogging, this session is a must-attend! Join Dale and Jonathan as they discuss how to build your first blog, including choosing a host and domain name, a content management system to work with, and then, how to make your blog thrive.

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Page 1: NEPA BlogCon 2013 - Blogging 101 (Knepper)

Outreach-ing to the Top

Jonathon Knepper

#NEPABlogCon

Page 2: NEPA BlogCon 2013 - Blogging 101 (Knepper)

See the deck + additional resources:dudewiththehair.com/nepablogcon

#NEPABlogCon

Page 3: NEPA BlogCon 2013 - Blogging 101 (Knepper)

About Me

#NEPABlogCon

Jonathon KnepperDigital Strategist

@[email protected]

m

Page 4: NEPA BlogCon 2013 - Blogging 101 (Knepper)

Meet Annie!

#NEPABlogCon

Page 5: NEPA BlogCon 2013 - Blogging 101 (Knepper)

She takes awesome pics.

#NEPABlogCon

Page 6: NEPA BlogCon 2013 - Blogging 101 (Knepper)

She has a blog...

#NEPABlogCon

Page 7: NEPA BlogCon 2013 - Blogging 101 (Knepper)

She’s on social too...

#NEPABlogCon

Page 8: NEPA BlogCon 2013 - Blogging 101 (Knepper)

But nobody knows :(

#NEPABlogCon

Page 9: NEPA BlogCon 2013 - Blogging 101 (Knepper)

But nobody knows :(

#NEPABlogCon

Page 10: NEPA BlogCon 2013 - Blogging 101 (Knepper)

Not true. One person notices.

#NEPABlogCon

Page 11: NEPA BlogCon 2013 - Blogging 101 (Knepper)

What is outreach?

#NEPABlogCon

Page 12: NEPA BlogCon 2013 - Blogging 101 (Knepper)

What is outreach?

#NEPABlogCon

Page 13: NEPA BlogCon 2013 - Blogging 101 (Knepper)

Outreach Outcomes

#NEPABlogCon

●Brand Awareness/Influence●Real Relationships●Referral Traffic●Social Proof●Organic Search

Page 14: NEPA BlogCon 2013 - Blogging 101 (Knepper)

Outreach Outcomes

#NEPABlogCon

●Brand Awareness/Influence●Real Relationships●Referral Traffic●Social Proof●Organic Search●Placement $$ can’t buy

Page 15: NEPA BlogCon 2013 - Blogging 101 (Knepper)

4 Parts of outreach

Page 16: NEPA BlogCon 2013 - Blogging 101 (Knepper)

1. Research

#NEPABlogCon

Page 17: NEPA BlogCon 2013 - Blogging 101 (Knepper)

2. Your “Thing”

#NEPABlogCon

Page 18: NEPA BlogCon 2013 - Blogging 101 (Knepper)

3. Relevancy Factors

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Page 19: NEPA BlogCon 2013 - Blogging 101 (Knepper)

4. The Ask

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Page 20: NEPA BlogCon 2013 - Blogging 101 (Knepper)

What happened to Annie?

Page 21: NEPA BlogCon 2013 - Blogging 101 (Knepper)

More people found her!

#NEPABlogCon

Page 22: NEPA BlogCon 2013 - Blogging 101 (Knepper)

More people found her!

#NEPABlogCon

Page 23: NEPA BlogCon 2013 - Blogging 101 (Knepper)

Thanks Everyone!

#NEPABlogCon

See the deck + additional resources:dudewiththehair.com/nepablogcon

@JonKnep

Page 24: NEPA BlogCon 2013 - Blogging 101 (Knepper)

Photo Credits :)

#NEPABlogCon

http://www.flickr.com/photos/oblongpictures/5250948891/http://www.flickr.com/photos/aiwells/3695267115/http://www.flickr.com/photos/aiwells/3696077800http://www.flickr.com/photos/aiwells/3711734728http://www.flickr.com/photos/joachim_s_mueller/6928072309http://www.flickr.com/photos/oblongpictures/5713230691/