Download pptx - How to use Pinterest for Business

How to use for business?

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Hi! I am a Marketing Manager. I have been

given the task to make a marketing campaign for a health food chain

– ‘Blabber’. My colleague

recommended me to use Pinterest.

But what is


?


is a visual social network.

It allows me : • to upload images or videos that I like from

my computer or web• to browse, re-pin, like or comment on others

uploads (pins & boards)• to share pins on other social networking site

like Facebook, Twitter, etc.• to embed individual pins on my website or

blog.

Wow! I can

generate

traffic from

Pinterest to

my website


“No matter what you’re interested in,there’s a place for it here.”

As pinterest puts it :

and why should I use Pinterest


?


Its Growin

g

Drive traffic to my

website

Convert follower

s to leads

Creates brand

awareness Constant

customer engageme

nt

Creates thought

leadership


But how

?


Open a business account

Make sure to verify your website: It

gives you access to Pinterest analytics which helps you strategize your content better.

Join pinterest as a business using yourfacebook account or your Email-ID.


What is my

target group?

Is my target group on Pinterest?

The BIG question

My target group would be:- HNI adults- Age : 15 – 60- Location : USA- Interests : fitness, weight loss, gym, healthy food

Yes, my target group is on Pinterest. Pinterest usersIncome : HNIAge : Upto 50 yearsLocation : Urban cities


What should be

my strategy?

Let’s look at a few case studies before I can make a

strategy for ‘Blabber’


Name: Allrecipes.com, world’s largest digital food brand

Business need : Drive high quality traffic, Increase followers, make it easy to discover recipes and videos

How they did it : Added the ‘pin it’ button, used email marketing to drive pins. Continue to foster a community

What they achieved : in 3 months, clicks on Pinterest content increased more than 900%, In less than a week, the number of clicks to Allrecipes.com from Pinterest increased 4x, re-pins and likes of the featured images increased by more than 3x, and reach grew by 2x.

# Case study 1


Name: Sephora, a leading beauty-retail concept

Business need : Make it easy to pin from Sephora.com.Use email to encourage Pinterest engagement.Encourage clients to pin their beauty ‘shopping lists’.

How they did it : Made pinning easy by adding the ‘pin it’ button. Connected with pinners through email. Created a shoppable experience on pinterest

What they achieved :Within a few short months Pinterest became a top 10 referring site for sephora.com, generated more than 14,000 re-pins, saw 60% growth in traffic from Pinterest.

# Case study 2


# Case study 3Name: iXiGo.com, India’ leading travel planning and search website

Business need: Increase engagement, Drive traffic, to be perceived as a brand that cares about their customer’s travel wishes

How they did it: ran an interactive contest. Contest details: Invited pinners to Pin images of all the places they must visit in their lifetime on iXiGO’s Community Pinboard ‘Amazing Places (World) AND the reason why they want to go there. Also, repin all the images from the #MustiXiGO Pinboard. Contest was promoted across Facebook & Twitter

What they achieved: Phenomenal Participation and interaction, 92% increase in followers in 5 days


What did

I

conclude

?

Conclusions: 1. Understand my target group and what

they like2. Understand what they like to collate

and what they relate to 3. Come up with ideas and strategies for

creating such content4. Think how to make the content visually

appealing5. Make it extremely easy for users to

find, share and like the content.


1.Understand my Target Groups’ Interests

A. They’re fitness freaks so fitness tips!B. They’re into healthy eating so healthy recipes!C. They want to lose weight so looking for inspirationD. They would also be interested in new places where they can get healthy food!

Blabber is a health food chain. My Target audience has varied interests, like:


2.What will

my TG like to collate?

A.1 Fitness tips

B.1 Healthy food recipes

C.1 Inspirational quotes

D.1 Latest health products

A.2 New Exercises

A.3 Gym equipment

B.2 Nutritional

food

C.2 Inspirational stories

D.2 New Products


4.

Visually

Appealin

g

Content..

Hmm


My final Pinterest

strategy for ‘Blabber’

1. What my TG would like to collate: recipes, food quotes, fitness tips

2. Create visually appealing content3. Follow and engage with existing foodies and brands to increase visibility 4. Hold a contest to make an immediate impact5. Add widgets and ‘pin it’ button to make it easy for users5. Be consistent with my posts and updates.

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Thank you!