SALES MANAGEMENTSALES MANAGEMENT
CAFÉ COFFEE DAY…CAFÉ COFFEE DAY…
PRESENTED BY: -
Shailesh Dornala 12307A000Rohit Thakur 12308A0001
Company profileCompany profile
Café Coffee Day (C.C.D.) is India’s largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). Popularly known as Coffee Day was formed.
Its origin lies in the golden soil of Chikmagalur that a traditional family owned a few acres of coffee estates, which yielded rich coffee beans.
V.G.Siddhartha Hegde – Founder & Chairman of Amalgamated Bean Coffee Trading Co.
His family owns 10,500 acres of coffee plantation farms in Karnataka.
Venu Madhav – Head of Operations at C.C.D.
Founder & ChairmanFounder & Chairman
V.G. Siddartha
Mission and VisionMission and Vision
• Mission:- “To be the best Cafe chain by offering a world class coffee experience at affordable prices.”
• Vision:- “To be the only office for dialogue over a cup of coffee.”
PRODUCTSPRODUCTS
Grows the coffee it serves in its cafes
Well-equipped roasting unit
The eatables catered by different vendors
Ice creams – Cream Bell
Milk – Amul
Snacks from local vendors
Sells merchandise trough its stores
Enjoys trust for quality, hygiene and consistency of food
PRODUCTSPRODUCTS
SERVICESSERVICES
Friendly waiters and services.
Employees follow international standards of hygiene,
cleanliness and personal grooming.
Flexible delivery process (Customer can go directly, take the order placed or order delivered on his table).
VALUE ADDED SERVICESVALUE ADDED SERVICES
Online Services
The Square
The Lounge
Special ‘Café Citizen Card
CompetitorsCompetitors
Recruitment & SelectionRecruitment & Selection With the boost in the number of their retail outlets, C.C.D. had to
concentrate on the quality and quantity of their human resource in order to meet up with the set standards.
They make sure that the employees all across the country are well trained and provide consistent services at every outlet.
Selection procedure for senior managers is long-drawn and rigorous but on the other hand for shop floor workers it is simple and short.
People at C.C.D. believe that “People are hired for what they know but fired for how they behave”.
Motivation and personal skill are laid emphasis upon.
TRAININGTRAINING
Treat customer fairly
Cultivate Relationship with Customer
Learn from Recovery Experience
Track complains
Target AudienceTarget Audience
Major chunk of CCD customers falls within the age group of 20 to 30 which accounts for 57% of the overall percentage.
The group comprises of mainly college going students and young working professionals.
Target AudienceTarget Audience There is a definite skew
towards singles: 66% singles, 27% married & 7% others. 27%
66%
7%
Married Single others
Network of CCDNetwork of CCD
Café Coffee Day has Network of 1481 cafes in 200 cities across India…
Distribution ChannelDistribution Channel Network strength of over 1450 cafes in 200 cities and towns with average
footfalls of 200 per café per day
Distribution Strategy: Single unit at Chikmagalur with capacity of 70,000 tonnes per annum
Packaging industry: Serving hot coffee 210ml and cold coffee 350ml CCD merchandises
Regional Distribution: Targeting expansion in smaller towns New café formats in metros –
Lounge Square
REFERENCESREFERENCES
http://www.casestudyinc.com/coffee-day-brand-strategy-india
http://www.pr-inside.com/india-food-and-drink-report-q-r2164244.htm
http://en.wikipedia.org/wiki/Marketinghttp://www.cafecoffeeday.com/http://www.barista.co.in/users/index.aspx
QUESTIONSQUESTIONS
THANK YOU
THANK YOU
Divisions of Coffee DayDivisions of Coffee Day
Coffee Day - Fresh & Ground
Café Coffee Day
Coffee Day – Vending
Coffee Day - Xpress
Coffee Day – Exports
Coffee Day – Perfect
Café Coffee Day is the part of India’s largest coffee conglomerate named Coffee Day, Rs.750 crore ISO 9002 certified company.
Market ShareMarket Share
CCD60%
Barista25%
others15%
Sales